Marketing Executive- Digital

Job Description: Digital Marketing Executive

We are seeking a part-time Digital Marketing Executive to manage and optimize Google Ads and Social Media campaigns . The ideal candidate will have proven experience in delivering effective Google Ads campaigns and social media marketing strategies that achieve measurable results. If you're passionate about driving growth through digital marketing and enjoy working in a flexible part-time role, we'd love to hear from you!

Key Responsibilities:

Google Ads Management:

• Set clear campaign goals (e.g., brand visibility, website traffic, lead generation).
• Perform keyword research to identify high-intent and relevant keywords.
• Write and refine compelling ad copy with effective calls to action (CTAs).
• Set up and manage ad extensions such as sitelinks and call extensions.
• Optimize landing pages to improve user engagement and conversions.
• Create and structure Google Ads campaigns and ad groups strategically.
• Monitor and adjust budgets and bidding strategies to maximize ROI.
• Implement and manage conversion tracking through Google Ads and integrate Google Analytics.
• Run A/B tests on ads and landing pages to identify top-performing variations.
• Use negative keywords to reduce unnecessary ad spend.
• Design and manage remarketing campaigns to target previous website visitors.

Social Media Marketing:

• Develop and execute ad campaigns on social platforms (Facebook, Instagram, etc.).
• Create compelling ad creatives and content, collaborating with the design team.
• Monitor and optimize campaigns for higher engagement and conversions.
• Track performance and analyze key metrics (e.g., CTR, ROI).
• Stay updated on the latest trends and features across social media platforms to optimize campaigns.

Analytics & Reporting:

• Regularly report on Google Ads and social media campaign performance.
• Provide actionable insights to improve future campaigns.
• Analyze data and suggest optimizations to increase efficiency and results.

Requirements:

• Proven experience in managing Google Ads campaigns with measurable ROI.
• Hands-on experience with Google Ads, Google Analytics, and social media advertising (Facebook, Instagram, etc.).
• Strong skills in keyword research, ad copywriting, and A/B testing.
• Experience in conversion tracking setup and Google Analytics integration.
• Ability to optimize landing pages for improved conversion rates.
• Familiarity with various bidding strategies and campaign structures.
• Strong analytical skills and data-driven decision-making ability.
• Excellent written and verbal communication skills.
• Ability to manage part-time hours effectively while meeting campaign objectives.

Why Join Us?

• Flexible part-time role with the option to work remotely.
• Opportunity to work on impactful campaigns that directly contribute to business growth.
• Collaborative team environment with a focus on continuous learning and innovation.

Interested candidates are invited to submit their resumes for consideration. Please note that only selected candidates will be contacted for an interview

Job Types: Part-time, Contractual / Temporary
Contract length: 12 months

Pay: ₹7,000.00 - ₹18,000.00 per month

Expected hours: 10 – 14 per week

Schedule:

• Day shift
• Monday to Friday
• Weekend availability

Language:

• English (Preferred)

Work Location: In person