Marketing Engagement Specialist

Job Description

Role Overview: We are seeking a proactive and creative Marketing Engagement Specialist to lead audience engagement through email campaigns, WhatsApp communication, and website content, with a focus on blogging and push notifications. This role involves creating impactful strategies to enhance customer interaction, drive traffic, and maintain a consistent brand presence across digital channels. Key Responsibilities: Email Marketing: Design and execute email campaigns for customer engagement, promotions, and updates. Develop audience-specific email templates with personalization and dynamic content strategies. Conduct A/B testing on subject lines, content, and designs to optimize open and click-through rates. Manage email lists, ensuring accurate segmentation and compliance with data protection regulations. Analyze email campaign performance and provide actionable insights for improvement. WhatsApp Communication: Create and manage WhatsApp campaigns to connect with customers in real time. Implement automation tools for timely and personalized responses. Track customer interactions on WhatsApp to refine messaging and engagement strategies. Maintain WhatsApp Business accounts, ensuring consistent branding and tone. Campaign Management & Coordination: Plan and execute integrated campaigns across email, WhatsApp, and website platforms. Ensure consistency in messaging and design across all channels. Work closely with cross-functional teams to align digital content with overall marketing goals. Analytics & Reporting: Track and report KPIs such as email open rates, click-through rates, WhatsApp engagement, and blog traffic. Measure the impact of push notifications on user retention and engagement. Generate insights to continuously improve campaign and content effectiveness. Qualifications: Bachelors degree in Marketing, Communications, or a related field. Proficiency in email marketing tools (e.g., Mailchimp, HubSpot), WhatsApp Business, and website analytics platforms. Preferred Skills: Knowledge of CRM systems, Google Analytics, and WhatsApp Business API. Creative thinker with data-driven approach to marketing strategies .