Marketing Catalyst

Employment Type: Full-Time
Reporting To: Marketing Operations Head (TBES) & Assigned Client Stakeholder
Location: Mulund

Role Summary:

As a Marketing Catalyst, you will function as an embedded marketing partner for one or a small group of MSME clients. You’ll take full ownership of end-to-end marketing execution—from planning and strategy to content creation and reporting. This role is ideal for someone who thrives in a dynamic environment, loves being the bridge between creative teams and clients, and is passionate about helping businesses grow through smart, consistent marketing.

Key Responsibilities:

Client Relationship & Partnership

• Deep dive into the client’s business model, goals, and brand voice.
• Conduct regular catch-ups, feedback reviews, and performance discussions.
• Act as a reliable and proactive marketing extension of the client’s team.

Strategic Planning & Execution

• Build annual and quarterly marketing calendars aligned with client goals.
• Develop SMART objectives and measurable KPIs for campaigns.
• Suggest new marketing ideas based on client goals and market trends.

Campaign Management

• Plan and manage integrated campaigns across:
• Social media (LinkedIn company + personal branding)
• Email marketing
• Paid ads (Meta, Google, YouTube)
• Website/blog updates
• Print collaterals, gifting, events, and activations
• Create actionable briefs for designers, content writers, and third-party vendors.
• Ensure timely, high-quality execution of all activities.

Content Oversight

• Review and finalize content for clarity, tone, and brand alignment.
• Ensure timely client approvals for all communication pieces.
• Collaborate with internal content/design teams for delivery.

Performance Reporting & Optimization

• Track, measure, and report weekly/monthly performance KPIs.
• Use data-driven insights to adjust strategy and improve ROI.
• Present outcomes and learnings during review calls with clients.

Market Research & Innovation

• Stay updated with digital marketing trends, tools, and MSME industry benchmarks.
• Proactively identify new growth opportunities for client brands.

Skills & Competencies:

• Deep understanding of digital and offline marketing channels.
• Strong communication, interpersonal, and presentation skills.
• Project management ability with a knack for juggling multiple tasks.
• Creative thinking for campaign and content ideation.
• Familiarity with tools like Canva, Mailchimp, Google Ads Manager, Meta Ads, Trello/Asana, and Google Analytics.
• Self-driven, proactive, and solution-oriented approach.

Qualifications & Experience:

• 2–4 years in marketing coordination, digital marketing, or account management roles.
• Prior experience working with MSME clients or B2B brands is a plus.
• Bachelor’s degree in Marketing, Business, Mass Communication, or a related field.

Bonus if You Have:

• Exposure to personal branding and thought-leadership marketing.
• Experience managing vendor relationships (e.g., printing, events).
• Understanding of the Indian MSME landscape and buyer behavior.

What You’ll Gain:

• Hands-on experience as a marketing decision-maker.
• Opportunity to directly impact MSME client growth stories.
• Exposure to multi-industry marketing strategies.
• A collaborative ecosystem with learning, ownership, and creativity at its core.

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Leave encashment
• Paid sick time

Schedule:

• Day shift

Work Location: In person