Marketing Automation Specialist (Marketo Certified Expert)

Role Overview: As a seasoned Marketing Automation Specialist with deep expertise in Adobe Marketo, you will lead the digital marketing initiatives in a flexible and collaborative work environment that fosters creativity and innovation. Joining the dynamic MarTech team, you will be instrumental in orchestrating data-driven campaigns, optimizing automation workflows, and contributing to strategies that drive measurable results. Key Responsibilities: - Program Setup & Management: Build, execute, and maintain scalable automated workflows and lead lifecycle programs in Marketo. - Campaign Development: Plan and deploy multi-channel marketing campaigns, including email, webinars, events, and engagement programs. - Strategic Consultation: Guide on maximizing ROI through Marketo and other integrated platforms in the marketing tech stack. - Stakeholder Collaboration: Partner with marketing, sales, and leadership teams to align automation strategies with overall business objectives. - Cross-Functional Coordination: Ensure seamless execution of campaigns across teams to drive consistent messaging and impact. - Reporting & Optimization: Analyze campaign metrics, identify performance trends, and implement continuous improvements. Qualifications: - 5+ years of hands-on experience in Adobe Marketo (campaign setup, lead scoring, nurturing, integrations). - Adobe Marketo Certified Expert (MCE) certification is MANDATORY. - Strong proficiency in HTML, CSS, and JavaScript for email and landing page customization. - Demonstrated success in creating and managing automated marketing workflows and multi-touch campaigns. - Analytical mindset with the ability to assess performance metrics and optimize ROI. - Excellent communication, problem-solving, and collaboration skills. (Note: Additional details about the company's work environment were not provided in the job description),