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Marketing assistant

1 - 4 years

3 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Skills Required

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Work from Office

Job Type

Full Time

Job Description


Administrative Support : Assist with general administrative tasks, such as scheduling meetings, managing emails, and maintaining marketing calendars. Market Research : Conduct research to gather data on industry trends, target demographics, and competitor activities. Content Creation : Help create marketing content, such as blog posts, social media updates, and marketing collateral, by drafting, editing, and proofreading content. Social Media Management : Assist with managing social media accounts, including content scheduling, monitoring engagement, and responding to comments or messages. Email Marketing : Help with email marketing campaigns by formatting and sending emails, maintaining email lists, and tracking email performance. Digital Advertising : Support digital advertising efforts by assisting in campaign setup, monitoring performance, and conducting keyword research for pay-per-click (PPC) campaigns. Event Coordination : Assist in planning and organizing marketing events, trade shows, webinars, or product launches. Data Analysis : Collect and analyze data related to marketing campaigns and generate reports on key performance indicators (KPIs). Graphic Design : Basic graphic design tasks, such as creating simple graphics, resizing images, or creating visuals for social media. Vendor and Agency Liaison : Communicate with marketing vendors, agencies, and suppliers to coordinate projects and ensure timely delivery. Market and Consumer Research : Gather information on consumer behavior and preferences to support marketing decision-making. Collaboration : Work closely with other marketing team members, as well as colleagues in sales, product development, and customer support. Qualifications for a Marketing Assistant typically include : A bachelor's degree in marketing, business, communications, or a related field. Strong written and verbal communication skills. Basic knowledge of marketing principles and tools. Familiarity with digital marketing platforms and social media. Organizational skills and attention to detail. Proficiency in software applications such as Microsoft Office, Google Suite, and possibly basic graphic design software.

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