MARKET RESEARCH & CONSUMERB TRAINER

Job Title: Market Research & Consumer Behaviour Trainer(MYSORE)

The Market Research & Consumer Behaviour Trainer is responsible for delivering comprehensive training to students on research methods, consumer insights, market analysis, and decision-making processes. The trainer will equip learners with practical knowledge and industry-relevant skills to understand consumer needs, analyze market trends, and apply research techniques in real-world business scenarios.

Key Responsibilities

• Conduct engaging training sessions on market research principles, consumer behaviour theories, and industry practices.
• Teach students research methodologies—qualitative, quantitative, primary research, secondary research, surveys, interviews, focus groups, data interpretation, etc.
• Guide learners in understanding consumer psychology, buying patterns, motivation, perception, attitudes, and cultural influences.
• Explain market segmentation, targeting, positioning, and competitive analysis.
• Train students to use research tools and platforms (Google Forms, SurveyMonkey, Excel, SPSS, Power BI, etc.).
• Organize hands-on activities such as case studies, market surveys, field research, and consumer analysis projects.
• Evaluate student assignments and provide constructive feedback.
• Prepare training materials, worksheets, presentations, and project guidelines.
• Stay updated with market trends, consumer insights, and digital marketing research techniques.
• Mentor students in applying research outcomes to real business problems and strategic decisions.

Required Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Psychology, Economics, or a related field.
• Experience in market research, consumer insights, or marketing analytics.
• Teaching, training, or corporate coaching experience preferred.

Skills & Competencies

• Strong understanding of market research methodologies and consumer behaviour concepts.
• Excellent communication, presentation, and analytical skills.
• Proficiency with data-analysis tools (Excel, SPSS, Power BI, Google Analytics—optional).
• Ability to simplify complex concepts for students at different learning levels.
• Strong organizational, mentoring, and project-management abilities.
• Attention to detail and a passion for teaching.

Work Environment

• Classroom, computer lab, or OFFLINE training sessions.
• May involve supervising fieldwork, surveys, and research assignments.
• SHARE RESUME@9686069394

Job Type: Freelance

Pay: ₹500.00 - ₹550.00 per hour

Work Location: In person