Performance Marketing Specialist
Location: Ahmedabad Job Type: Full-Time Hybrid Role Experience: 1-2 (minimum 1 years in performance marketing) About the Role We’re looking for a data-driven Performance Marketing Specialist who can own, manage, and scale paid campaigns across Google Ads and Meta Ads (Facebook & Instagram) . The ideal candidate is not only hands-on with campaign setup and optimization but also brings strategic thinking to drive ROI and meet business goals. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram). Drive lead generation, app installs, conversions, and sales depending on campaign objectives. Build and manage audience targeting, custom/lookalike audiences, and retargeting strategies. Monitor daily budget pacing, bid strategies, and campaign health. Write compelling ad copies, collaborate with designers on creative requirements. Analyze performance metrics and generate actionable insights via Google Analytics and platform-specific dashboards. Conduct A/B tests across creatives, copies, audiences, and landing pages to improve performance. Stay updated with platform algorithm changes, new ad formats, and best practices. Collaborate with the sales, content, and design teams to ensure cohesive campaign execution. Key Requirements 1+ years of hands-on experience in Google Ads and Meta Ads. Proven track record of managing monthly ad budgets of ₹1L+ or more. Strong knowledge of Google Ads Manager, Facebook Ads Manager, and Google Analytics (GA4 preferred). Ability to interpret data and provide clear recommendations. Comfortable working with performance marketing metrics: CPC, CTR, ROAS, CPA, CPM, etc. Experience with lead generation or e-commerce performance campaigns is a big plus Show more Show less
