Mandate Mantra

About the Role We are looking for a results-driven Digital Marketing Expert to develop, implement, track, and optimize our digital marketing campaigns across all digital platforms, like FB, Insta, LinkedIn, Youtube, etc. The ideal candidate should have a strong grasp of current marketing tools, trends, and strategies — and be able to lead integrated digital marketing campaigns from concept to execution. Key Responsibilities Develop and execute digital marketing strategies to achieve business goals (brand awareness, lead generation, conversion, etc.). Manage and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms . Plan and manage SEO/SEM, email marketing, content marketing, and social media strategies. Analyze website traffic, performance metrics, and campaign data using tools like Google Analytics, Search Console, and CRM systems . Conduct keyword research and optimize web content for organic growth. Collaborate with the design, content, and sales teams to create compelling marketing assets. Stay up to date with digital marketing trends, algorithm changes, and emerging technologies. Prepare and present reports on campaign performance, ROI, and recommendations for improvement. Required Skills & Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. Proven experience (3+ years) in digital marketing, preferably in a similar role. Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools, and Google Analytics . Strong understanding of PPC, SEO, content strategy. Excellent copywriting, analytical, and communication skills. Ability to manage multiple campaigns and meet tight deadlines. Preferred Qualifications (Nice to Have) Google Ads / Meta Blueprint / HubSpot certification. Knowledge of design and video editing basics (Canva, Adobe tools). What We Offer Competitive salary. Opportunities for growth and professional development. A creative, collaborative, and data-driven work environment.