Manager Performance Marketing

As a Performance Marketing Specialist with a focus on Online Gaming or B2C Consumer Tech companies, you will be responsible for benchmarking competitor marketing strategies and media mixes to identify potential platforms for increasing brand reach and user acquisition. Your role will involve analyzing monthly and quarterly data sets and trends to determine the most effective media and user segmentation strategies that yield the highest returns. Additionally, you will be tasked with identifying areas where conversion rates are below average and investigating the underlying reasons. In this position, you will also play a key role in identifying new geographies and avenues for customer acquisition on an ongoing basis. You will be required to develop a quarterly Media Strategy that outlines channel-specific targets and expected returns, with a focus on maximizing performance and optimizing budgets. The ideal candidate for this role should have a minimum of 4-6 years of experience in Performance Marketing within the Online Gaming or B2C Consumer Tech industry. You should have a proven track record of managing high budgets and customer acquisition volumes, with a solid understanding of Ad Setting, Monitoring, and Optimization for platforms such as Facebook and Google Ads. Experience working across various media channels and a good grasp of media relevance based on target audience demographics will be crucial for success in this role.,