Manager - Paid Media

Job Overview: - We are seeking a Paid Media Manager to oversee and optimize our paid media campaigns across various digital channels. - The Paid Media Manager will be responsible for developing, executing, and analyzing paid advertising strategies to drive traffic, increase conversions, and meet business objectives. - The ideal candidate will have expertise in paid media platforms (Google Ads, Facebook, LinkedIn, etc.), a strong analytical mindset, and the ability to optimize campaigns for maximum performance. Key Responsibilities: Paid Media Strategy Development: - Develop and execute paid media strategies across platforms (Google Ads, Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. - Create comprehensive media plans and budget allocations based on business goals, target audience, and campaign objectives. - Ensure alignment of paid media campaigns with overall marketing and brand strategies. Campaign Management & Optimization: - Set up, manage, and optimize campaigns across paid media channels to maximize ROI and meet KPIs (Cost per Click, Cost per Acquisition, Conversion Rate, etc. - Conduct keyword research, develop ad copy, and create targeted audiences to ensure effective campaign performance. - Continuously monitor campaign performance and implement optimizations to imve efficiency and results. - A/B test ad creatives, landing pages, and targeting strategies to refine paid media efforts. Budget Management & Forecasting: - Manage paid media budgets across various channels, ensuring optimal allocation for maximum impact and performance. - Monitor and report on budget spend and adjust campaigns to meet performance goals. - vide recommendations on campaign adjustments based on budget forecasts and available spend. Analytics & Reporting: - Use analytics tools (Google Analytics, Facebook Ads Manager, etc) to track campaign performance and generate detailed reports. - Analyze paid media data to vide on campaign effectiveness, trends, and areas for imvement. - Regularly communicate campaign results and performance metrics to senior management and stakeholders. - Conduct in-depth post-campaign analysis to assess performance and identify actionable for future campaigns. Collaboration with Cross-functional Teams: - Collaborate with content, design, and social media teams to develop compelling ad creatives and messaging for paid media campaigns. - Work with the SEO team to ensure paid media campaigns are aligned with organic strategies and landing page optimization. - Coordinate with duct and sales teams to ensure campaigns align with duct launches, motions, and sales objectives. Audience Targeting & Segmentation: - Define and segment target audiences based on demographics, behaviors, interests, and psychographics to optimize ad targeting. - Implement retargeting and remarketing strategies to nurture leads and drive conversions. - Leverage audience to refine and enhance campaign targeting strategies across platform.