Manager - Marketing & Communications (Financial Services)

Company Description

Istaa Finserv is a renowned stock broking firm committed to delivering superior financial services to investors and traders around the globe. We are a dynamic financial services broking company offering a complete suite of investment solutions including retail and HNI trading, mutual funds, IPOs, fixed income products, and a mobile trading app.

We are seeking an experienced and innovative Marketing & Communications Manager to lead the company's brand communication, digital marketing, and content initiatives. This role will be pivotal in driving brand visibility, growing user adoption for our trading app, and ensuring all marketing materials meet compliance standards.

Role Description

The Marketing & Communications Manager will develop, implement, and oversee marketing strategies that align with business objectives and regulatory frameworks. The role involves managing content creation, social media presence, digital campaigns, and customer engagement programs, ensuring all communications reflect brand integrity, clarity, and compliance.

The candidate will work closely with internal teams, product owners, and compliance officers to produce engaging, approved marketing material that builds trust and drives growth.

Key Responsibilities:

• Develop and execute marketing and communication strategies to promote the company's products and trading app
• Create and manage digital marketing campaigns across web, email, and social media platforms
• Produce clear, compliant marketing content including brochures, creatives, videos, social posts, and investor communications
• Obtain compliance approvals before publishing or distributing any marketing materials
• Manage and grow the company's social media presence across LinkedIn, Instagram, Facebook, X, and YouTube
• Write and produce engaging YouTube ads, app tutorials, and digital creatives
• Coordinate app marketing initiatives to drive user acquisition, engagement, and retention
• Monitor campaign performance, analyze insights, and recommend improvements
• Maintain consistent brand voice and messaging across all touchpoints
• Stay updated with industry trends, SEBI/Exchange communication norms, and competitor activities

Qualifications

• Bachelor's degree in Marketing, Communications, Finance, or a related field
• 3 to 6 years of experience in marketing, communications, or digital strategy, ideally in financial services, fintech, or stock broking
• Strong understanding of trading, mutual funds, capital markets, and investment products
• Proven experience developing compliant marketing materials in a regulated industry

Skills and Competencies:

• Excellent written and verbal communication skills
• Creative thinking with strong storytelling and brand development ability
• Hands-on experience with digital marketing tools such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Canva, or similar
• Strong project management and time management skills
• Analytical mindset with ability to measure and optimize campaign performance
• High attention to detail and understanding of compliance and approval protocols
• Ability to work independently in a fast-paced, evolving environment