Position Title ASEAN Marketing Manager, Central Region International Marketing Reports To Senior Manager, Central Region International Marketing Position Summary Accountable for leading the development and execution of marketing strategies and initiatives in Central Region (ASEAN). Responsible to be part of marketing team to drive business growth, increase revenue and market leadership. Key Accountability Fully own end-to-end marketing initiatives and lead cross-functional collaboration to deliver success for the accountable markets (ASEAN). Strategize, develop, plan, and lead integrated marketing communication initiatives aligned to business objectives, both financially and non-financially, given clear targets and KPIs. Develop and execute the annual marketing plan, go-to-market plan, and strategy in collaboration with other teams, both external and internal teams. Drive strategic business partnerships aligned to business objectives, ensure partnerships continuity and measure impact of the partnerships. Lead and work with internal cross functional team and external parties in integrated marketing communication initiatives to achieve the set objectives by ensuring the right media touchpoints to reach the right audience at the right time with the right content. Work with Senior Manager to design effective integrated marketing communication plans that translate into achieving business objectives. This includes ensuring briefing to internal and external team are done adequately, setting campaign objectives and measurements, identifying target audience, budget allocation, planning and implement marketing campaigns, optimizations, and post campaign review. Work with Marketing Leadership Team to design and improve current ways of working, including set processes and ensure process are adhered to deliver marketing initiatives success. Build positive working relationship across all parties including internal stakeholders and external partners. Liaise with internal and external team including (but not limited to) creative team, digital team, media agency, creative agency, social media agency, PR agency, corporate communication team, and more. Foster continuous improvement and lead change through a combination of planned and ad-hoc campaigns. Monitor and deliver weekly, monthly, and quarterly targets in a timely manner. Responsible for updating and keeping the line manager informed about initiatives and activities to ensure synchronization across departments. Qualification & Experience Degree in Marketing, Business Management or a related field would be preferable. Minimum 7 years of experience in marketing; preferably in travel, tourism, or aviation industry. An added advantage to have a track record of driving purchase conversions through performance marketing.
As an Account Manager, Corporate Sales at Malaysia Airlines, your primary responsibility will be to drive flown revenue and increase market share in the corporate market. You will achieve this by sourcing new corporate accounts while also maintaining and developing the existing portfolio of accounts. Your key accountabilities will include managing a portfolio of accounts, identifying new business opportunities, and collaborating with other departments to ensure a seamless customer experience. You will be expected to manage and grow sales within assigned corporate accounts, develop and implement sales strategies, build strong relationships with key stakeholders, and identify new business opportunities. Additionally, you will conduct sales presentations, product demonstrations, prepare proposals, negotiate contracts, and work closely with the Regional Sales Manager to achieve revenue targets. To excel in this role, you should hold a Bachelor's degree in Business, Marketing, or a related field, coupled with a minimum of 2 years of experience in corporate sales, demonstrating a proven track record of achieving sales targets. Strong communication and interpersonal skills are essential, as well as the ability to build and maintain relationships with clients and stakeholders. You should also possess strong analytical and problem-solving skills, be results-driven, and have the ability to work effectively under pressure, manage multiple priorities, and meet tight deadlines. Your success in this role will be measured by your ability to provide exceptional customer service, respond to inquiries, resolve issues in a timely and professional manner, and keep abreast of market trends and competitor activities. Regular feedback and insights to the Regional Sales Manager will be expected, along with managing a sales pipeline and providing updates on progress and opportunities. In summary, as an Account Manager, Corporate Sales at Malaysia Airlines, you will play a vital role in driving revenue growth, building relationships with key clients, and contributing to the overall success of the corporate sales team.,