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1.0 - 5.0 years

5 - 8 Lacs

bengaluru

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Role Overview The Channel Sales Manager plays a pivotal role in expanding revenue through strategic partnerships. You'll be the bridge between our company and external partnersdistributors, resellers, or value-added vendors. By developing trust-based relationships, executing channel strategies, and empowering partners with training and support, you will drive indirect sales and expand our market presence. Key Responsibilities Design and Execute Channel Strategies Craft and implement sales strategies tailored for indirect channels to hit revenue and market-share goals. Partner Recruitment & Onboarding Identify and onboard new channel partners aligned with business goals to grow coverage and reach. Maintain & Nurture Partner Relationships Build strong, sustainable relationships via regular engagement, performance check-ins, and collaborative business planning. Training & Enablement Provide partners with product insights, sales enablement materials, and ongoing training programs to ensure they effectively represent and sell our offerings. Performance Monitoring & Analytics Define KPIs, monitor partner performance, analyze data, and adjust tactics to optimize outcomes. Negotiation & Incentive Management Negotiate partner agreements, compensation plans, and incentives to motivate partners and secure strategic alignment. Conflict & Issue Management Proactively address conflicts between the company and channel partners, ensuring smooth operations and ethical resolution. Cross-Functional Collaboration Partner with internal teams (marketing, product, operations) to synchronize campaigns and enable partners with required tools and messaging. Market Analysis & Forecasting Study market trends, competitor strategies, and sales data to predict future channel performance and inform strategic decisions. Reporting & Forecast Submission Generate and present regular sales forecasts and performance reports to senior management. Qualifications & Skills Educational Background Bachelors degree in Business Administration, Marketing, or a related field. Experience 1–5 years in sales, business development, partner or channel management. Core Competencies Excellent communication, negotiation, and relationship-building skills. Strong analytical ability with familiarity in KPI tracking and data-informed decision-making. Proficiency in CRM tools (e.g., Salesforce, Zoho), sales analytics (Power BI, Tableau), and collaboration platforms (Slack, Teams). Self-motivated, organized, and capable of working autonomously while coordinating across teams. Strategic mindset with adaptability to dynamic market conditions. Desirable Traits Industry knowledge in domains like IT, manufacturing, or consumer goods. Strong leadership presence to guide partners, influence stakeholders, and drive shared success. Comfort with occasional travel to engage partners in-person and support in-field activities.

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