2 Luxury Positioning Jobs

The Brand Strategist, Communications & PR Associate position at Aprajita Toor Luxury Footwear in Chembur, Mumbai is a full-time on-site role that involves overseeing the strategic development of the brand's identity, voice, and global presence. In this role, you will be responsible for combining brand management with high-level communications and PR strategy to ensure that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. Your key responsibilities will include assisting in defining and evolving the brand's core identity, tone of voice, and value proposition. You will be translating seasonal creative direction into strategic storytelling for collections, launches, and collaborations while maintaining consistency of brand messaging across all consumer-facing platforms such as social media, website, press, and retail. Additionally, you will support long-term positioning strategies to enhance the brand's equity in the luxury fashion space. As the Brand Strategist, you will be drafting compelling narratives, founder notes, press kits, brand bios, campaign messaging, and launch announcements. It will be crucial to align all communication assets with the brand tone, which is elegant, aspirational, and rooted in craftsmanship. Collaboration with the creative and marketing teams to develop editorial themes and digital content directions will also be a part of your role. You will be responsible for liaising with fashion editors, stylists, journalists, and PR agencies to drive consistent and premium brand visibility. Managing press outreach for product launches, brand announcements, and founder interviews will be essential. Monitoring media placements, compiling coverage reports, and nurturing relationships with top-tier fashion and luxury publications will also be part of your responsibilities. Identifying and managing relationships with fashion influencers, cultural tastemakers, and celebrity stylists will be key. Leading influencer gifting, product seeding, and high-visibility placements, as well as tracking and evaluating partnership performance and alignment with brand identity, will be crucial aspects of your role. Your role will also involve working with cross-functional teams to strategize and execute integrated marketing campaigns. Supporting the planning of campaign rollouts, ensuring all campaigns resonate with the brand's luxury sensibility and customer aspirations, and assisting in planning and executing brand activations will be key responsibilities. You will be expected to act as a brand guardian across internal teams, ensuring messaging and positioning are upheld in design, product, digital, and retail. Developing internal decks and updates to align teams around campaigns and brand moments will also be part of your role. Tracking PR and media performance, influencer metrics, brand sentiment, and campaign effectiveness, as well as maintaining brand archives, media databases, and communication calendars, will be essential tasks. To be successful in this role, you should have at least 2-4 years of experience in brand strategy, PR, communications, or marketing, preferably in fashion or lifestyle. Excellent written and verbal communication skills with a flair for storytelling, a strong understanding of luxury positioning, fashion media, and influencer ecosystems, aesthetic sensibility, attention to tone, mood, and design, proficiency in Google Workspace, MS Office, Canva, and Adobe Suite (a plus), as well as being highly organized, proactive, and collaborative with a strategic mindset are required qualifications and skills. If you meet the qualifications and are excited about this opportunity, please email your resume, portfolio (if applicable), and a short note to HR@aprajitatoor.com.,

Title: Lead Kohler Studio Introduction: At Kohler Co., we are a leading global manufacturer in the plumbing industry, known for our high-quality products, innovative designs, and commitment to customer satisfaction. We are currently seeking a highly motivated and experienced individual to join our team as a Lead Kohler Studio. Job Purpose: This role exists to aid and support the business development and specification efforts nationally to support the Kohler Studio by showcasing and impressing upon both project and retail customers the various brand pillars of 1) Heritage 2) Technology 3) Luxury 4) Performance and 5) Sustainability, thereby converting potential customers into leads and ultimately sales. Roles & Responsibilities: Display and Product Interaction Touchpoint for Customers and Consumers Convey knowledge and information about the brand, its history, and legacy to all retail and project walk-ins Communicate Kohler's value proposition to influencers and end customers Ensure top-tier customer experience, including housekeeping, live product displays, and general upkeep of the Kohler Studio Lead Generation Understand customer needs and suggest relevant products to generate leads Assist customers in envisioning their ideas using Kohler's offerings Convince customers of Kohler's superiority over competitors Direct customers to dealers for sales closure Achieve business specifications targets for Kohler Studio Luxury Positioning Showcase Kohler's luxury brand aspects such as heritage, craftsmanship, and artistic value Meet luxury specifications target as a percentage of total specifications Showcase Trends/Stories Pitch the complete bathroom solution provider concept Efficient and Effective Retail Operations Use studio sales aids effectively to drive specifications Liaise with sales and business development teams Ensure invite-based visitors are managed efficiently Relationship Management Manage prospect database by architect and dealer until closure Participate in and coordinate studio events Help execute the Kohler Studio marketing calendar Skills and Knowledge: B.Arch/Interior Design; MBA preferred 710 years of experience in the sanitaryware industry (luxury brand experience preferred) Strategic thinker, proactive business manager Customer-centric with strong people development skills Excellent problem-solving and communication skills Sound brand knowledge, particularly in the luxury marketplace Proficient in Microsoft Office