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5.0 - 8.0 years
12 - 15 Lacs
Bengaluru
Work from Office
This is a full-time, on-site role for a Marketing Manager located in Bengaluru. The Marketing Manager will be responsible for managing our brand and image, driving sales and traffic, and creating marketing plans to increase customer engagement and loyalty. The marketing manager will work closely with other cross-functional teams and collaborate with external agencies and vendors. Qualifications : Expertise in marketing strategy, planning, and execution. Experience - 5 to 8 years in Retail FMCG Marketing. Experience in Store visit store operations and Marketing. Experience in digital marketing and social media management Excellent written and verbal communication skills Experience in brand management and market research. New Store Openings - Launch/ Activations Existing Stores Performance boost Activations at the Store New Product Launch Visual Merchandize Offers Campaigns - Growth Marketing - Loyalty & Retaining Festive Activations - South Brand Campaign. Strong analytical capabilities and data-driven decision-making skills Experience in managing teams and working collaboratively with cross-functional teams Familiarity with the organic and natural products industry is a plus Bachelor or Master degree in Marketing, Business Administration, or related field. Roles and Responsibilities : Sales Generation: - Develop and execute marketing strategies and campaigns to drive sales across all channels, including physical stores and online platforms. - Analyze sales performance and market trends to identify opportunities for growth and optimization. - Collaborate with category team to ensure alignment between marketing efforts and sales objectives. Marketing Budgeting: - Develop and manage annual marketing budgets in line with company goals and financial targets. - Monitor and optimize marketing expenditures to ensure efficient allocation of resources and minimize CAC. - Conduct regular budget reviews and adjustments based on performance and market dynamics. Customer Acquisition: - Implement targeted marketing campaigns and initiatives to attract and acquire new customers across diverse demographics. - Utilize market research and customer insights to identify key customer segments and optimize acquisition strategies. - Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts accordingly. Customer Retention and Loyalty: - Develop and implement strategies to enhance customer satisfaction, retention, and loyalty. - Manage customer loyalty programs and initiatives to drive repeat purchases and increase customer lifetime value. - Monitor customer feedback and sentiment to identify areas for improvement and implement solutions to enhance the customer experience. Brand Building: - Develop and execute brand-building strategies to enhance brand awareness and equity across all touchpoints. - Ensure consistency in brand messaging, visual identity, and customer experience across physical and digital channels. - Collaborate with internal teams and external partners to develop compelling brand campaigns and initiatives. Skills : - marketing strategy, planning, and execution, Sales Generation, Marketing Budgeting, Customer Acquisition, Customer Retention and Loyalty, Brand Building, brand management and market research, digital marketing and social media management, super market store, health & glow, Retail Marketing,Retail Marketing, Health & Glow, Super Market Marketing
Posted 2 months ago
3.0 - 8.0 years
5 - 9 Lacs
Navi Mumbai
Work from Office
Role & responsibilities 1. Database Acquisition & Management : Multi-Channel Data Sourcing: Strategically acquire and build a high-quality database of doctors (dermatologists, cosmetologists, pediatricians) and MUAs through various digital and offline channels. Digital: Utilize online medical directories (e.g., Practo, Lybrate), professional networking platforms (LinkedIn), and targeted digital advertising campaigns to generate leads. Offline: Actively participate in medical conferences, CMEs (Continuing Medical Education), industry trade shows, and beauty-related events to network and collect contact information. Database Segmentation & Maintenance: Segment the acquired database based on profession, specialty, location, and level of engagement to enable precise targeting. Ensure data accuracy and hygiene within the CRM system. Lead Nurturing & Conversion : Content-Driven Nurturing: Develop and implement targeted email marketing and WhatsApp campaigns to nurture leads. Share valuable content such as clinical studies, product information, application techniques, and exclusive educational resources tailored to the interests of doctors and MUAs. Webinar & Workshop Coordination: Organize and promote webinars and online workshops featuring medical experts and senior MUAs to educate the target audience on the science behind Bioderma products and their professional applications. Precise Targeting for Sales: Collaborate closely with the performance marketing & sales team to identify and qualify high-potential leads. Promotional Campaigns: Design and execute targeted promotional offers and sampling programs to encourage product trials and first-time purchases among the professional community. Campaign Management: Campaign Planning & Execution: Develop, plan, and execute integrated CRM campaigns across various channels (email, WhatsApp, social media, events) to achieve specific marketing objectives (e.g., product launches, educational initiatives, promotional offers). Content Collaboration: Work closely with the marketing content team to develop compelling and relevant messaging and creative assets for all campaigns, ensuring alignment with brand guidelines and target audience needs. A/B Testing & Optimization: Conduct A/B testing on campaign elements (e.g., subject lines, call-to-actions, content formats) to identify best practices and continuously optimize campaign performance. Campaign Calendar Management: Maintain a detailed campaign calendar, ensuring timely execution and coordination with internal teams and external partners. Relationship Management & Engagement : Doctor & MUA Engagement Programs: Develop and manage exclusive engagement programs to foster a sense of community and loyalty among doctors and MUAs. This includes creating closed-group forums for knowledge sharing and feedback. Key Opinion Leader (KOL) Management: Identify and cultivate relationships with influential dermatologists, pediatricians, and renowned MUAs. Facilitate collaborations for brand advocacy, testimonials, and content creation. Personalized Communication: Go beyond mass communication by sending personalized emails, acknowledging professional milestones, and providing bespoke support to key contacts. Feedback & Insights: Establish a systematic process for collecting feedback from doctors and MUAs on products, marketing materials, and competitor activities. Analyze this feedback to derive actionable insights for the marketing and product development teams. Analytics & Reporting: Performance Tracking: Monitor and analyze the performance of all CRM campaigns, including email open rates, click-through rates, lead generation metrics, and conversion rates. ROI Analysis: Track the return on investment (ROI) of various database acquisition and lead nurturing initiatives. Reporting: Prepare regular reports for the management team, highlighting key achievements, challenges, and recommendations for future strategy. Preferred candidate profile
Posted 2 months ago
5.0 - 10.0 years
12 - 17 Lacs
Hyderabad
Work from Office
Period :Immediate Employment Mode : Contract Description Primary Skills: Vendor Management, Retail Governance, Customer Experience Management Secondary Skills: Service Improvement Certifications (if any) Experience in providing support to customers with big retail landscape. Vendor management, identifying service improvement opportunities based on customer environment. Lead customer service teams. Customer experience managers are often responsible for managing and guiding customer service teams, ensuring that they deliver exceptional service and adhere to customer-focused strategies. Collaborate with executives on customer management strategies. CEMs work closely with executives and stakeholders to develop and implement effective customer management strategies aligned with the companys goals and objectives. Increase customer loyalty. Customer experience managers focus on building and nurturing customer loyalty by designing and executing initiatives that enhance the overall customer experience, fostering repeat business and customer advocacy. Use tools to monitor and improve customer experiences. CEMs utilize various tools and technologies, such as customer feedback platforms, analytics software, and customer relationship management (CRM) systems, to monitor customer interactions, gather insights, and identify areas for improvement. Specialized tools like these play a crucial role in managing and optimizing customer experiences.
Posted 2 months ago
5.0 - 6.0 years
10 - 12 Lacs
Mumbai
Work from Office
Role & responsibilities Develop and implement strategies for service brand that aligns with business objectives, ensuring strong brand positioning within the service industry Plan, execute, and manage integrated marketing campaigns, leveraging both ATL and BTL channels to promote service offerings and drive customer engagement Develop, design and implement service loyalty strategies to enhance customer retention and engagement Develop, design and implement customer lifecycle journeys that align with the company's overall business and marketing strategies via direct marketing channels Email, WhatsApp, SMS Analyze competitor activities, market trends, and customer feedback to identify opportunities for service brand growth Collaborate with service, marketing, and customer support teams to integrate loyalty programs during campaigns across all touchpoints. Ensure consistent brand messaging and visuals for service offerings by collaborating with internal teams and external agencies Monitor campaign performance and budget allocation to ensure cost-effective promotion of service initiatives Define the marketing objectives, benefits, rewards, and structure of the services across various channels, including online platforms, mobile apps, and in-store initiatives Develop strategies to drive customer participation and engagement. Integrate services programs with CRM systems to enhance personalized customer experiences, including creating personalized experiences for high-value customers, including VIP programs and exclusive offers Prepare regular reports for senior management, highlighting the programs effectiveness and ROI Preferred candidate profile Service marketing candidate, Preferred background repair and maintenance service Perks and benefits As per organization standard
Posted 2 months ago
10.0 - 20.0 years
12 - 21 Lacs
Mumbai
Work from Office
Description Job Purpose Design and Execution of dealer/influencer trips for Asian Paints Primary Responsibilities Business Responsibility Areas 1 Itinerary design and execution - create the trip hotels, airlines, sightseeing, events, f&b, etc product basis the brief shared by the business team and coordinate with the relevant stakeholders-travel agencies, business team, commercial teams, etc Execute the trip as per aligned timelines with the business teams and ensure stakeholder delight in trip experience 2 Cost Control-ensure the trip created and executed is within the aligned monies allocated for the trip Ensure tight cost control with all related agencies/vendors to ensure cost targets are met 3 Vendor Management-manage the vendors in and around the trip for smooth execution 4 MIS -create and maintain relevant MIS reports around, travelers, trip costs, etc 5 Timely revert on queries-revert to queries shared by internal and external stakeholders around the trip Key Performance Indicators - Itinerary design and execution - Cost Control - Vendor Management - MIS - Timely revert on queries Key Interactions Internal • Commercial hierarchy, Sales / Marketing hierarchy, Accounts, SSC, etc External •Travel Agencies, Vendors, etc Role Requirements / Specifications Qualifications Essential • Graduation must be through a full time, regular day course Previous Experience Essential • Experience in Meetings, Incentives, Conventions and Exhibitions MICE industry is a must • Current organization need not be MICE • Extensive traveling involved Functional Competencies • Cost Management, Itinerary planning Behavioral Competencies • Communication Skills • Negotiation skills • Interpersonal skills to build relationship and integration • People Management
Posted 2 months ago
1.0 - 4.0 years
3 - 7 Lacs
Kanpur
Work from Office
Max Life Insurance Company Limited is looking for Assistant Manager - CAT - Loyalty to join our dynamic team and embark on a rewarding career journey Ensuring company policies are followed. Optimizing profits by controlling costs. Hiring, training and developing new employees. Resolving customer issues to their overall satisfaction. Maintaining an overall management style that follows company best practices. Providing leadership and direction to all employees. Ensuring product quality and availability. Preparing and presenting employee reviews. Working closely with the store manager to lead staff. Overseeing retail inventory. Assisting customers whenever necessary. Organizing employee schedule. Ensuring that health, safety, and security rules are followed. Ensuring a consistent standard of customer service. Motivating employees and ensuring a focus on the mission. Maintaining merchandise and a visual plan. Maintaining stores to standards, including stocking and cleaning. Completing tasks assigned by the general manager accurately and efficiently. Supporting store manager as needed.
Posted 2 months ago
5.0 - 7.0 years
7 - 11 Lacs
Mumbai
Work from Office
Job Summary: The Bank Loyalty Manager is responsible for designing, executing, and optimizing customer loyalty and rewards programs for Credit Cards to drive customer engagement, retention, and satisfaction. This role will focus on analyzing customer behavior, managing loyalty campaigns, and ensuring alignment with the bank’s overall marketing and customer retention strategies. Key Responsibilities: Loyalty Program Design & Management Develop and manage the bank’s loyalty and rewards programs. Design programs that align with customer needs and the bank's business objectives. Evaluate and optimize existing programs based on customer feedback and market trends. Customer Engagement & Retention Work closely with the customer relationship team to ensure the loyalty programs promote long-term customer engagement. Analyze customer data to identify segments and create personalized offers. Develop strategies to enhance customer lifetime value (CLV) through loyalty programs. Campaign Execution Plan and execute loyalty marketing campaigns, promotions, and events. Collaborate with cross-functional teams such as product, marketing, and sales to drive program success. Manage external vendors and partners for program implementation and reward fulfillment. Data Analysis & Reporting Use data-driven insights to track the performance of loyalty programs. Provide regular reports on program ROI, customer behavior, and key performance metrics. Conduct customer surveys and feedback sessions to gauge program success. Partnerships & Collaborations Identify and negotiate partnerships with third-party vendors for exclusive customer benefits. Explore co-branded loyalty initiatives with other businesses or sectors to enhance program offerings. Customer Experience Optimization Ensure that the customer journey within the loyalty programs is seamless and adds value. Implement feedback loops to continuously improve the customer experience. Key : Educational Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master’s in Marketing. Experience 5-7 years of experience in customer loyalty programs, preferably in the banking or financial services sector. Experience in customer segmentation, data analytics, and campaign management. Skills & Competencies Strong understanding of loyalty program mechanics and customer retention strategies. Excellent analytical skills with experience in data-driven decision-making. Proficiency in CRM tools, marketing automation, and analytics platforms. Strong communication and interpersonal skills for internal and external stakeholder management. Ability to manage multiple projects and deadlines in a fast-paced environment. Behavioral Competencies Customer-centric mindset. Strategic thinking with attention to detail. Proactive problem-solving skills. Team player with leadership capabilities. Performance Indicators: Increase in customer retention rate. Growth in customer lifetime value (CLV). Reduction in customer churn. Program participation and engagement rates. Return on investment (ROI) of loyalty initiatives.
Posted 2 months ago
0.0 - 2.0 years
1 - 3 Lacs
Mumbai
Work from Office
BKMSOLVENTS is looking for Customer Service Representative to join our dynamic team and embark on a rewarding career journey Responsible for handling customer inquiries and complaints, providing information and resolving issues in a prompt and friendly manner Act as the first point of contact for customers and play a critical role in building and maintaining customer loyalty The primary duties of a CSR include answering phone calls, responding to emails and chat requests, troubleshooting problems, and processing orders or returns Good communication, interpersonal, and problem-solving skills are essential for this role
Posted 2 months ago
6.0 - 11.0 years
25 - 30 Lacs
Bengaluru
Work from Office
Job Description Job Title: Lead DDT (Digitization of Distributive Trade) Engineering Excellence, Architecture and Integration) Location: UniOps Bangalore About Unilever Be part of the worlds most successful, purpose-led business Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life giving us a unique opportunity to build a brighter future, Every individual here can bring their purpose to life through their work Join us and youll be surrounded by inspiring leaders and supportive peers Among them, youll channel your purpose, bring fresh ideas to the table, and simply be you As you work to make a real impact on the business and the world, well work to help you become a better you, About Uniops Unilever Operations (UniOps) is the global technology and operations engine of Unilever offering business services, technology, and enterprise solutions UniOps serves over 190 locations and through a network of specialized service lines and partners delivers insights and innovations, user experiences and end-to-end seamless delivery making Unilever Purpose Led and Future Fit, Brief Background Distributive trade is a stronghold for Unilever, especially in the developing and emerging markets of South Asia, Southeast Asia, and Latam It contributes approximately 70% of Unilever's turnover in these markets The distributive trade landscape covers over 9000 distributors across 25+ countries and 50,000+ sales representatives, reaching nearly 8 million retailers, The Digitisation of Distributive Trade (DDT) program aims to accelerate digitisation in the top seven markets (Brazil, Indonesia, Vietnam, Philippines, Thailand, Pakistan, and Bangladesh), collectively contributing around 5 billion Euros in distributive trade in turnover The program focuses on enhancing growth through Retailer self-ordering (20% +), better service, higher on-shelf availability, and assortment growth enabled by a common, global, future-fit platform The DDT core platform is live in the top 5 markets, piloting and scaling up in Pakistan and Bangladesh, The DDT technology architecture is based on the ?platform of platforms? approach, which leverages custom code, low code, and no code design underpinned by robust DevSecOps processes Currently, the platform processes about 80K orders per day, resulting in 8 million Euros of Gross Secondary sales daily and is rapidly scaling up as rollouts progress, The Role Summary The ambition of the DDT technology platform is to be the world's largest global B2B platform in the FMCG, moving from China to Brazil Consequently, the role of Engineering, Integration and Architecture lead is critical to our ambition The technology landscape includes Google Cloud Platform, Looker, Adobe Commerce (Erstwhile Magento), Google Analytics, Marketing Automation, Loyalty, Solace, SAP BTP, MuleSoft, Spring boot, react native, etc , technologies underpinned by the DevSecOps which includes JIRA, XRAY, Jenkins, SonarQube tools etc The primary responsibilities for the role will be: Optimal application performance across the User Journeys in line with defined NFRs (nonfunctional requirements) Ensuring best-in-class app performance across personas and journeys, In consultation and collaboration with Unilever Enterprise Architects, SI partners and product vendors design multimarket scalable architecture and drive platform stability, resilience and cost efficiency Ensure Platform compliance with Unilever Information security norms and policies, ensuring the platform is top-rated within Unilever, Build and drive platform Engineering KPIs to secure stakeholders' trust and confidence For example, all API performance should be below 2 Seconds, review and bottom performing database queries, database growth and archival management, etc Own and run Platform Engineering Governance, design challenge reviews, backlog, documentation, architecture compliance and outcomes, As DDT Integration lead, work with the Unilever Integration team to design and operate interfaces across applications such as DECODE (Distributor Management System), etc As the DDT service owner, ensure that the platform meets and beats the Unilever SLA per service criticality for Incidents, service requests, and problem management, Own and conduct periodic service delivery and engineering reviews with markets and drive action items, Lead the Unilever Managers and IT partners team, fostering performance culture by providing clear direction and delegation, Drive an ?Engineering as a Product? mindset across all internal and external teams, Team Structure Lead Engineering Excellence, Architecture and Integration Manager Cloud Infrastructure, security and Architecture, Manager Application Support and Operations and Manager UIM Apps, Experience And Qualifications Experience in business process analysis, design, and IT integration with third-party applications, Proven knowledge and experience in cloud technical architecture and functional expertise in the B2B commerce domain, Experience in at least two end-to-end large-scale implementations and 4-6 maintenance/development projects, Thorough understanding of B2B commerce platforms like Adobe Commerce (Magento), headless e-commerce, DevSecOps setup, and CI/CD pipelines, Exposure to the B2B commerce ecosystem, such as CRM, loyalty management, help desk, marketing solutions, analytics, ERP integrations, open APIs, mobile app lifecycle management, React Native Apps, CDN, NoSQL databases, etc Familiarity with modern technologies and trends like social commerce, digital payment integrations, delivery optimisation tools, IoT, etc Proven knowledge of cloud integration, including web services (APIs), microservices, and middleware technologies (e-g , BTP, MuleSoft), Proven experience with delivery models in Agile, Scrum, and Squad frameworks involving both country business teams and vendor partners, As the role is global, the successful candidate must work flexibly to accommodate time zone differences, Experience working with global business, BEM, business partners, Geo IT, and extensive vendor teams, Leadership Skills Passion for High Performance: Takes personal responsibility for execution and results, motivating others to deliver quickly, Personal Mastery: Sets high standards and builds personal well-being and resilience, Talent Catalyst: Invests in people, coaching individuals and teams to realise their full potential, fostering an inclusive and empowering environment, Consumer Love: Brings the voice of the consumer into all activities, Business Acumen: Identifies opportunities for profitable growth, Key Interface Chief Technology Officer and Chief Product Officer Platform and Squad leads Lead Business Analysts, SMEs and architects of the program Program leads of respective markets
Posted 2 months ago
4.0 - 6.0 years
3 - 4 Lacs
Ramgarh
Work from Office
Job Purpose Responsible for managing customer relationships, analyzing data to improve customer satisfaction, and driving loyalty programs. Focuses on creating personalized marketing strategies to enhance customer retention and growth. Education Qualifications Graduation/ Post Graduation Key Responsibilities Set store sales plans and quotas aligned with business objectives. Maintain Gross Margin, SOH, Segment & Brand mix, Discount management, and other metrics as per business strategy. Implement production, productivity, quality, and customer service standards. Recommend product lines and ensure appropriate merchandise mix. Drive sales, margin, shrink control, inventory management and cost optimization. Manage commercials and statutory compliance. Manage performance and foster teamwork among store staff. Identify and develop talent for critical positions. Address customer feedback to improve service and processes. Stay updated on competition and manage customer escalations. Drive local events and promotions as per marketing calendar. Promote a "Customer Obsessed Culture" to prioritize customer centricity. Key Performance Indicators Business Management: Gross Margin, SOH Segment & Brand mix Discount Management Brand share Finance - Paper/card VM Implementation. Achieve Nos- TGT Vs Ach, RCP, Attachment, EOL. Customer Experience - VOC - Participation, score, SQA, complaints, Loyalty cards. People Management. Business Acumen - profitability, Competition. Jio Business - Activations, Recharges, CAF Rejections Job Requirements 1. Functional Competencies Operational Effectiveness Finance Management Analysis and Problem Solving Results Orientation 2. Behavioural Competencies Self-Development Emotional Intelligence Customer Service Orientation People Management Communication Teamwork and Collaboration
Posted 3 months ago
5.0 - 8.0 years
6 - 12 Lacs
Bengaluru
Work from Office
Experience - 5 to 8 years in Retail FMCG Marketing. Customer Retention and Loyalty: Develop and implement strategies to enhance customer satisfaction, retention, and loyalty. Growth Marketing . Required Candidate profile New Store Openings - Launch, Activations Existing Stores Performance boost Activations at the Store. Experience in Store visit store Marketing. Loyalty & Retaining Festive Activations -Brand Campaign.
Posted 3 months ago
10.0 - 20.0 years
12 - 22 Lacs
Thane, Navi Mumbai
Work from Office
Role & responsibilities 1. CRM System Management: o Maintain and update the CRM system to ensure accurate and up-to-date customer data. o Configure and customize the CRM platform to meet the needs of various business units, ensuring seamless integration with other systems. 2. Customer Data Analysis: o Analyze customer data to identify trends, preferences, and opportunities for personalized engagement. o Generate reports and dashboards to track key CRM metrics such as customer acquisition, retention, lifetime value, and engagement rates. 3. Campaign Management and Automation: o Develop and execute automated marketing campaigns using the CRM platform, including email marketing, SMS, and other communication channels. o Personalize customer interactions through data-driven content, offers, and messaging. o Monitor campaign performance and optimize based on data insights to improve ROI and customer response rates. 4. Customer Journey Mapping: o Map out customer journeys to identify key touchpoints and opportunities for engagement. o Implement strategies to enhance the customer experience at each stage of the journey, from acquisition to retention. o Collaborate with other teams, such as sales and customer service, to ensure a cohesive customer experience across all channels. 5. Data Quality and Compliance: o Ensure the accuracy and completeness of customer data within the CRM system, implementing data cleansing and validation processes as needed. o Maintain compliance with data protection regulations such as GDPR, ensuring that customer data is handled securely and ethically. 6. Collaboration and Communication: o Work closely with marketing, sales, customer service, and other departments to align CRM strategies with overall business goals. o Provide training and support to team members on CRM best practices and system usage. o Act as a liaison between the CRM system vendor and internal stakeholders to address any system-related needs or issues. 7. Continuous Improvement: o Stay updated on the latest CRM trends, tools, and best practices to continually enhance the companys CRM capabilities. o Propose and implement new features, processes, and technologies to improve customer engagement and satisfaction. o Conduct regular reviews of CRM effectiveness, making recommendations for adjustments or improvements as necessary. Preferred candidate profile - Bachelors degree in marketing, Business Administration, Information Systems, or a related field. - Minimum of 8+ years of experience in CRM management or a similar role, with proficiency in CRM platforms such as MoEngage, Salesforce, HubSpot, Microsoft Dynamics, WebEngage or similar tools. - Proficiency in using CRM reporting tools, SQL, and data visualization software is a plus.
Posted 3 months ago
3.0 - 5.0 years
4 - 8 Lacs
Patna
Work from Office
Role & responsibilities Developed and implemented a successful customer loyalty strategy within the business ecosystem. Designing of program processes along with SOP for clear visibility of goals. Campaign Designing and Management. Ensured customer engagement was effectively aligned within the ecosystem. Oversaw the seamless backend deployment from the factory to centralized IT infrastructure. Implemented a unified loyalty environment encompassing the complete product portfolio. Designed a reward fulfillment strategy and integrated partners into the backend. Successfully deployed on-ground teams aligned with organizational objectives. Participation in Fabricators, Carpenters, and Contractors meetings, fostering important relationships. Integrated multiple communication channels into the program infrastructure for enhanced effectiveness. Project Budgeting and payout planning.
Posted 3 months ago
12.0 - 15.0 years
30 - 35 Lacs
Mumbai
Work from Office
Responsible for Designing & Implementing Influencer Loyalty Programs pan India Ensure loyalty of large & medium contractors/carpenters by undertaking various initiatives Drive enrolments Focus on revivals Front End & Backend Platform Management Required Candidate profile MBA (marketing) with 12+ yrs experience into building materials/paints/similar industries heading Influencer Loyalty Programs Good experience in designing and implementing the same.
Posted 3 months ago
8.0 - 10.0 years
8 - 12 Lacs
Bengaluru
Work from Office
The role involves driving sales for Brigade residential portfolio through Existing customers & Referrals. Generation of repurchase & Referrals from the assigned portfolio of projects The incumbent is expected to plan monthly calendar and carry out BTL activities & Lead generation campaigns through BTL activities in delivered projects as well as online activities. Execute Referral & Loyalty events during Launches and drive Sales. Support Project sales team in Referral & Loyalty bookings. Core Responsibilities: Coordinate with various functions (Site sales Team, CRM etc) to drive lead generation & sales. Adherence to lead management system & MIS reporting. Implement the organization's loyalty program strategy in a particular geography and drive the same. Liaison with regional referral leads to gather both quantitative and qualitative customer feedback on referral program activities. Regular visits to projects, observe customer interactions and suggest improvements/tweaks in referral program construct. Monitor and report competitor referral and loyalty program initiatives at regular intervals. What are we looking for?(Specific Skill Set) The incumbent needs to be multitasker and good at stakeholder management. Good communication & Presentation skills. Passionate about sales & should be able to Self-source business through lead generation activities. Interested candidates are requested to share their updated CV to nibeditan@brigadegroup.com for further consideration
Posted 3 months ago
4.0 - 7.0 years
4 - 6 Lacs
Gurugram
Work from Office
Job Responsibilities:- Manage and nurture strong relationships with assigned clients. Execute and monitor loyalty programs: point systems, e-voucher redemptions, and rewards campaigns. Coordinate with internal teams (tech, ops, analytics, fulfillment) to deliver campaign outcomes. Ensure timely reporting through MIS and dashboards. Handle client calls, queries, and escalations professionally. Understand and optimize client KPIs: engagement rate, redemption %, ROI. Maintain CRM systems with accurate client interaction records. Key Requirements:- 4 to 6 years of experience in client relationship/client servicing roles. Mandatory: Experience in managing loyalty or rewards programs (dealer, influencer, or consumer). Strong understanding of redemption workflows, voucher systems, and reward platforms. Hands-on with CRM tools and MS Excel (VLOOKUP, Pivot, Reports). Excellent communication and coordination skills.
Posted 3 months ago
10.0 - 15.0 years
10 - 15 Lacs
Hyderabad
Work from Office
Respond/resolve complaints quickly CRM campaigns Identify new/cost-efficient communication channels Track order placement, fulfillment, Dispatch, Shipping, follow up Track lead generation, segmentation, qualification,scoring & conversion Warranty Mgt Required Candidate profile 12+ years exp in Customer Relationship Management Lead Management Analytical, Teamwork,Customer Service & Problem solving skills Data Analysis Market Knowledge Good English Communication-written/Oral Perks and benefits Good CRM exp in Engineering & Product Company-MUST
Posted 3 months ago
3.0 - 8.0 years
0 - 1 Lacs
New Delhi, Gurugram, Delhi / NCR
Work from Office
Job Title: Lead Loyalty & Partnerships Function: Commercial Location: Gurugram Reports To: Head – Marketing, Digital, Loyalty, Corp. Comm., Sustainability & Ancillary Experience: 8–10+ years in Sales & Marketing, with at least 5+ years in loyalty programs and partnerships Role Overview The Lead – Loyalty & Partnerships will be responsible for strategizing, implementing, and managing loyalty programs and building strategic partnerships to drive customer acquisition, retention, and revenue growth. The role involves developing innovative, data-driven loyalty initiatives and identifying high-impact partnerships across industries to enhance the customer experience and commercial performance. Key Responsibilities Strategic Leadership Design and lead loyalty programs to optimize customer lifecycle value and engagement. Develop and implement partnership strategies that align with overall business and loyalty goals. Plan and control project budgets related to loyalty and partnership initiatives. Loyalty Program Management Lead loyalty campaigns focused on customer acquisition, engagement, and retention. Identify and implement enhancements to the loyalty management system. Drive innovation and performance in the loyalty lifecycle using analytics and customer insights. Conduct regular usability studies, surveys, and market research to keep the loyalty program competitive. Partnership Development & Management Identify, evaluate, and negotiate strategic alliances with airlines, hotels, financial institutions, mobility providers, and lifestyle brands. Lead contract development and relationship management for all partnerships. Monitor partner performance and ensure delivery on partnership objectives. Collaborate with internal stakeholders to maximize value from partnerships and loyalty integration. Cross-Functional Collaboration Work with marketing, product, and digital teams to drive awareness and uptake of loyalty features. Align loyalty and partnership strategies with broader organizational objectives. Performance Monitoring & Reporting Define and track KPIs such as partnership ROI, revenue contribution, member growth, and engagement metrics. Deliver regular performance reports to senior leadership. Team Leadership Guide and manage direct reports in the loyalty and partnerships function. Set, monitor, and evaluate KPIs for team members and provide ongoing coaching. Key Skills Required Strategic thinking & analytical acumen Customer-centric mindset Strong negotiation and relationship-building skills Deep understanding of loyalty ecosystems Excellent communication and stakeholder management Data-driven decision-making and reporting (e.g., using SQL, analytics tools) Awareness of market trends and competitive landscape Key Performance Indicators Revenue generated through partnerships Member acquisition and retention rates Loyalty engagement metrics (e.g., redemption rate, frequency) Partnership ROI and contract execution Budget adherence Operational performance of loyalty platform Educational & Experience Requirements Education: Master’s/MBA/PGDM in Marketing or related field Experience: Minimum 8 years in Sales/Marketing At least 5 years in managing loyalty programs and partnerships Experience in airline/travel, credit card, or e-commerce sectors preferred Aviation experience is a plus
Posted 3 months ago
3.0 - 8.0 years
5 - 8 Lacs
Chandigarh
Work from Office
Role & responsibilities Ensure complete control & smooth running of loyalty program within the assigned region (Chandigarh Branch - covering Chandigarh Tricity, Himachal, Haryana & J&K) Handling 4-6 Off-roll employees, training, guiding, mentoring & supporting them; monitoring their working: Daily, weekly & monthly reviews. Target achievements for complete region: Activations, coupon submissions, repeat transactions, lead closures, disbursement of rewards etc. Ensure regular coupon allocations & submissions; Reward management & control. Working with Off-roll Employees on lead sites: Recording good quality leads, follow ups & sales conversion Liaison with central departments for smooth running of program : marketing, IT. HR, accounts etc. Ensuring adequate amount of POSM in all cities at any given point of time Organizing Nukkad Meets and local events in co-ordination & support with Regional trade marketing manager MIS tracking & analyzing reports. Management Reviews - Presenting program status in weekly / monthly management reviews Competition mapping Share competition reports on monthly basis.
Posted 3 months ago
2.0 - 6.0 years
35 - 45 Lacs
Hyderabad
Work from Office
Lead Apollo'S omnichannel growth strategy by building seamless integration between online (Apollo 24|7) and offline (Apollo Pharmacy) businesses, to drive user acquisition, engagement, and lifetime value across the Apollo Health ecosystem. Key Responsibilities Develop and scale Apollos Omni strategy, ensuring high retention, LTV, and cross-LOB engagement from users engaging both online and offline Create and track the impact of 3-pronged growth levers: Offline store visibility in online journeys App install for offline transacting users Cross-pollination into adjacent LoBs Lead initiatives to drive app-install for offline transacting users, leveraging physical interactions as well as digital journeys Collaborate with IT/ product teams to enable offline POS + App-level integrations for driving omni behavior Work closely with offline regional heads, city teams, store managers, as well as online product/ tech team to align and drive shared goals. Champion the omni loyalty program (Circle) enabling seamless online-offline benefits (cashbacks, diagnostics, insurance, doctor consults)
Posted 3 months ago
1.0 - 4.0 years
6 - 10 Lacs
Mumbai
Work from Office
Star Bucks is looking for Senior Manager - Loyalty to join our dynamic team and embark on a rewarding career journey. Analysis for the current business practice. Find out the different operational strategies. Work on developing the current operational strategy applied to the company with the most recent technology. Coordinate with the operations manager to take the required steps after brainstorming and research. Optimize the operations in the company. Put the suitable operational strategy to fit with the companys culture. Implement the operational strategy in the different departments of the company. Supervise the strategy, and make sure that all the employees respect this strategy. Work regularly in improving the companys operations performance. Also, the deputy operations manager works in certain cases in touch with the clients to make sure that they receive the required service with the highest quality. In Customer service company, the deputy operations manager works with his team to make the clients satisfied by offering to his team the required training and courses to be able to communicate correctly with the customers. Follow up with the running project daily in order to make sure that they follow the right operation process. Check the logistics operations. Monitor t Show to the employees the company strategies and regulations in order to maintain the operation process. Solve all the different problems that could face the operations, to ensure the operational strategy. Issue a weekly, and monthly report for the operations manager to see all the updates realized on
Posted 3 months ago
8.0 - 13.0 years
12 - 16 Lacs
Mumbai, Mumbai Suburban
Work from Office
We are seeking a highly motivated and experienced Manager for our Customer Retention Loyalty team. The ideal candidate will have a strong background in managing loyalty programs, with hands-on experience in analytical tools and data modeling. Preference will be given to candidates with experience in the e-commerce fashion domain. Key Responsibilities: Develop and execute customer retention strategies to increase customer loyalty and lifetime value. Manage and optimize loyalty programs, ensuring they align with business objectives and customer needs. Define, track, and achieve KPIs including customer frequency, AOV, revenue contribution, engagement, and retention across different cohorts. Drive automation of the loyalty program, ensuring operational efficiency and scalability. Conduct periodic audits of the loyalty program, including communications, earning and burning mechanisms, and overall functionality. Make the loyalty program self-sustaining by building monetization opportunities that generate revenue to fund loyalty rewards and benefits. Design and manage customer journeys across the platform, enhancing the loyalty experience at each touchpoint. Build and oversee end-to-end communication flows tailored to customer segments and lifecycle stages. Collaborate with internal stakeholders (marketing, product, tech, finance) and external partners to develop and execute special loyalty campaigns and initiatives. Introduce new loyalty services and member benefits aligned with evolving customer expectations. Ensure seamless operational processes for program execution, benefit redemption, customer support, and partner coordination. Analyze customer data to identify trends, behaviors, and opportunities for improving retention and loyalty. Utilize analytical tools and data modeling techniques to measure program effectiveness and optimize performance. Conduct market research to stay updated on industry trends and best practices in customer retention and loyalty. Prepare and present reports on retention performance, insights, and recommendations to senior management. Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. Masters degree is a plus. 8 years+ of experience in customer retention and loyalty management, preferably in the e-commerce fashion domain. Proven track record of managing successful loyalty programs. Strong analytical skills with hands-on experience in tools like SQL, Excel, and Tableau. Excellent communication and interpersonal skills. Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. Strong problem-solving skills and attention to detail. Why Join Us: Be part of a dynamic and innovative team at one of Indias top e-commerce platforms. Opportunity to work on cutting-edge projects and make a significant impact on the business. Competitive salary and benefits package. A collaborative and inclusive work environment that values diversity
Posted 3 months ago
1.0 - 6.0 years
4 - 5 Lacs
Gurugram
Work from Office
Digital Design Solutions is looking for CRM Executive to join our dynamic team and embark on a rewarding career journey Developing and implementing CRM strategies to increase customer engagement and loyalty Managing and maintaining the company's CRM system, including data entry, data cleansing, and data segmentation Analyzing customer data and behavior to identify trends, insights, and opportunities for improvement Creating and executing targeted marketing campaigns and communications to increase customer retention and upsell opportunities Collaborating with other departments, such as sales and marketing, to ensure the CRM system is aligned with business goals and objectives Ensuring the accuracy and completeness of customer data in the CRM system Providing training and support to staff members on the use of the CRM system Conducting customer surveys and gathering feedback to improve customer satisfaction and experience Monitoring and analyzing customer interactions across various channels, such as email, social media, and chatbots
Posted 3 months ago
4.0 - 7.0 years
4 - 6 Lacs
Mumbai
Work from Office
Build strong, long-term relationships with existing customers to generate referrals and repeat business. Promote loyalty programs, referral schemes, and exclusive offers to existing buyers. Identify cross-selling and up-selling
Posted 3 months ago
0.0 - 5.0 years
2 - 7 Lacs
Gurugram
Work from Office
CORPORATE GIFTING Work on all phases of the end to end sales cycle including pre-sales presentations, client persuasions, conducting negotiations clients, Drafting quotes and proposals, Identify new clients, Build Client relationships Required Candidate profile Client coordination, Lead generation , Excellent communication, Advanced Excel - Added Advantage Sales coordination, B2B Corporate Sales, Client Relationship, Leadership Order Processing
Posted 3 months ago
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