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6.0 - 10.0 years

18 - 20 Lacs

Bengaluru

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Role & responsibilities Program Development & Strategy Own the product strategy and execution for our App Define, prioritize, and execute a product roadmap that aligns with business impact Gather requirements and prioritize features Oversee UI/UX and testing Collaborate with design, engineering, data, compliance, and medical experts to deliver world-class features Conduct market research and analyze user feedback to identify opportunities for product improvements and new features. Develop and maintain product documentation, including user stories, requirements, and specifications. Track app performance metrics, analyze data, and identify areas for optimization Scale patient-focused loyalty and rewards program that encourages continued engagement. Build loyalty journeys across digital touchpoints (app, portal, email, in-hospital). Continuously optimize reward structures and communication based on data insights. Qualifications: Bachelor's degree in Engineering/Marketing/Business 7+ years of total experience in a B2C mobile product management role, preferably from healthcare/health tech Proven ability to ship and scale mobile apps in sensitive or regulated industries Work closely with engineering, design, marketing, and other teams to ensure seamless development and alignment Comfortable working with clinical stakeholders and translating technical or medical concepts into user-first experiences Excellent communication, collaboration, and leadership skills Ability to work in a fast-paced environment and manage multiple projects simultaneously. Strong understanding of healthcare systems, patient journeys Proficient with CRM, Customer Engagement, and Martech tools Excellent communication, project management, and stakeholder collaboration skills. Qualification: Any Degree/Master's Experience: 6-9 Years Interested applicants can share their CVs @ tejaswita.s@motherhoodindia.com

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1.0 - 3.0 years

2 - 3 Lacs

Mumbai, Mumbai Suburban, Mumbai (All Areas)

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Work Timings: 10:15 am 7:15 pm Working Days: Monday to Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Retention Marketing Manager Work Mode: 100% Work from Office Age Criteria: Up to 30 years Why IIDE: IIDE is Asia’s most trusted digital marketing institute, offering government-recognized online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As a Retention Marketing Associate at IIDE’s Lower Parel campus, you will play a key role in executing and optimizing retention campaigns across Email, SMS, and WhatsApp channels. You will work closely with cross-functional teams to coordinate campaign execution, manage audience segmentation, monitor campaign performance, and maintain high content and data standards. This is an ideal opportunity for someone with a strategic mindset, technical proficiency, and a passion for data-driven marketing. What You'll Do: Campaign Execution & Coordination: Execute marketing campaigns via Email, SMS, and WhatsApp using tools like MoEngage, Leadsquared, Chat360, and Make. Collaborate with internal teams to align messaging and promotional strategies across platforms. Write clear and engaging copy for campaigns in coordination with the content team. Data Segmentation & Analysis: Analyze customer data from CRM systems to identify trends and segmentation opportunities. Create targeted audience segments to improve personalization and engagement rates. Conduct daily performance analysis of campaigns, providing insights for improvement. Cross-functional Collaboration: Work with various departments to ensure alignment and consistency in CRM efforts. Support the implementation of customer journey automation flows to boost retention. Requirements Must-Have: Experience: 1–2 years of hands-on experience in executing SMS, WhatsApp, and email campaigns. Tech & Tools: Strong understanding of marketing logic, workflows, and automation platforms such as MoEngage, Leadsquared, Chat360, and Make. Data Skills: Proficient in Google Sheets with the ability to use formulas for data segmentation and performance tracking. Digital Marketing Acumen: Basic understanding of digital marketing concepts and metrics. Communication: Strong written communication skills for crafting clear, concise messaging. Analytical Mindset: Ability to interpret data, extract insights, and suggest optimizations for better performance. Nice to Have: Innovation: Ability to recommend creative campaign improvements based on campaign data. Team Player: Collaborative attitude and the ability to thrive in a fast-paced, goal-oriented environment. Attention to Detail: Strong focus on content quality, campaign accuracy, and data hygiene. If you're excited about using marketing automation and customer insights to make a meaningful impact, we’d love to have you on our team.

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15.0 - 20.0 years

18 - 30 Lacs

Mumbai

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Were looking for an experienced CRM Head to lead post-sales operations and customer experience for a reputed real estate developer. The role involves managing client servicing, documentation, possession, collections, and grievance resolution. Key Responsibilities Drive CRM strategy to enhance customer satisfaction and retention Oversee post-sales processes: documentation, payments, possession, and handovers Handle customer queries, complaints, and escalations effectively Manage annual collections of 100+ Cr with strong control mechanisms Coordinate with Sales, Legal, Finance, and Projects for seamless execution Ensure compliance with RERA and legal documentation standards Implement loyalty and engagement programs post-possession Use CRM tools, ERP systems, and MS Office for reporting and insights Requirements 15+ years in CRM/post-sales, with 5+ years in a leadership role in real estate or construction Strong knowledge of RERA, legal documentation, and possession processes Proven experience in high-value collections management Proficient in CRM software, ERP, and MS Office Excellent communication, problem-solving, and team leadership skills

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10.0 - 15.0 years

20 - 30 Lacs

Gurugram

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Air India Express is hiring for Chief Manager - Loyalty & NPD for Head Quarters- Gurugram Location. Job Purpose Responsible for developing and managing loyalty programs, driving new product development (NPD), and fostering strategic partnerships Responsible for developing and executing the partnership strategy to enhance the airline's loyalty program, drive customer acquisition and retention, and deliver incremental revenue growth Role & responsibilities Strategic Activities 1. Lead the loyalty programs to drive new customer acquisition, development, and retention, and optimization of existing customer engagement 2. Control the cost of the projects and prepare budgets for various projects under Loyalty Program; suggest iteration in the budget in accordance with dynamics 3. Collaborate with customers, clients, internal SMEs, and cross-functional teams to maintain and grow the existing loyalty programs of the airline and seek out and develop new loyalty opportunities. 4. Develop and implement a comprehensive partnership strategy aligned with the airline's overall business objectives and loyalty program goals Functional Activities 5. Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty solution that includes program design, creative theme, reward recommendations, communications, insights, program roadmap, ongoing program strategy, and ROI evaluation 6. Responsible for defining, managing, and monitoring the configuration and activities of the Loyalty Management System 7. Drive growth through customer loyalty offerings and leverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across all customer segments 8. Lead the ideation, development, and launch of new products and service 9. Conduct market research to identify trends, customer needs, and opportunities for innovation 10. Collaborate with internal teams to ensure successful NPD execution 11. Identify and evaluate potential partnership opportunities with airlines, hotels, car rental companies, financial institutions, and other relevant industries; Lead negotiations and contract development to secure mutually beneficial agreements 12. Establish and maintain strong relationships with existing partners, acting as the main point of contact and ensuring the fulfillment of partnership obligations 13. Establish key performance indicators (KPIs) and regularly monitor partnership performance, providing timely and accurate reports to senior management Team Management Provide direction and advice to the direct reports in performing their delegated responsibilities Oversee the overall performance of direct reports and ensure KPIs are well communicated and monitored Preferred candidate profile Collaborate with the marketing team to maintain and grow the existing loyalty programs and seek out and develop new loyalty opportunities Engage and manage relationships with external partners, including airlines, hotels, car rental companies, financial institutions, and other industry players, negotiating partnership agreements, resolving issues, and maximizing the value of partnerships Educational and Experience Requirements 10+ years experience in Sales and Marketing, preferably with 6+ years in creating loyalty programs Prior experience in managing airline partnerships and NPD Prior experience in the aviation sector is an added advantage

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4.0 - 8.0 years

4 - 9 Lacs

Gurugram

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Air India Express is hiring for Associate Manager Loyalty Interested candidate's are requested to please provide your profile at swati.chouhan@airindiaexpress.com Objective Responsible for developing and managing loyalty programs, driving new product development (NPD), and fostering strategic partnerships Responsible for developing and executing the partnership strategy to enhance the airline's loyalty program, drive customer acquisition and retention, and deliver incremental revenue growth Role & responsibilities Strategic Activities 1. Lead the loyalty programs to drive new customer acquisition, development, and retention, and optimization of existing customer engagement Control the cost of the projects and prepare budgets for various projects under Loyalty Program; suggest iteration in the budget in accordance with dynamics Collaborate with customers, clients, internal SMEs, and cross-functional teams to maintain and grow the existing loyalty programs of the airline and seek out and develop new loyalty opportunities Develop and implement a comprehensive partnership strategy aligned with the airline's overall business objectives and loyalty program goals Functional Activities 5. Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty solution that includes program design, creative theme, reward recommendations, communications, insights, program roadmap, ongoing program strategy, and ROI evaluation 6. Responsible for defining, managing, and monitoring the configuration and activities of the Loyalty Management System 7. Drive growth through customer loyalty offerings and leverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across all customer segments Lead the ideation, development, and launch of new products and services Conduct market research to identify trends, customer needs, and opportunities for innovation Collaborate with internal teams to ensure successful NPD execution 11. Identify and evaluate potential partnership opportunities with airlines, hotels, car rental companies, financial institutions, and other relevant industries; Lead negotiations and contract development to secure mutually beneficial agreements 12. Establish and maintain strong relationships with existing partners, acting as the main point of contact and ensuring the fulfillment of partnership obligations 13. Establish key performance indicators (KPIs) and regularly monitor partnership performance, providing timely and accurate reports to senior management Team Management Provide direction and advice to the direct reports in performing their delegated responsibilities Oversee the overall performance of direct reports and ensure KPIs are well communicated and monitored Preferred candidate profile 8 years experience in Sales and Marketing teams, preferably with 5+ years in creating loyalty programs, managing partnerships and NPD

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2.0 - 4.0 years

7 - 10 Lacs

Gurugram

Hybrid

Role & responsibilities Supports strategy execution and programs that support the Marketing Framework. Responsible for Promotions & Business Programs administrative & operational tasks. Responsible for Handling the internal stakeholders forums/committees related to promotions & business programs, i.e. monthly promotion/stakeholders meeting. Implement and monitor promotional activities for Indian markets while working closely with internal stakeholders to gain alignment and reporting results and under supervision of the team and in collaboration with Performance marketing team. Support the enhancement of promotions, programs and other marketing initiatives in close collaboration with the superior. Contribute to the development and execution of short-term and mid-term product promotion plans (push and pull strategies) using supportive mechanics as discounts, gifts with purchase, product with purchase to increase sales. Support coordination and tracking of all projects on all aspects of product promotions & business programs from start to completion, managing timelines and deliverables. Manage the processes of briefing campaign materials, stakeholder review for approval, preparation and distribution . Prepare reports and provide insights to support analytics and reporting in collaboration with Digital/ OmniChannel Commerce & Activations Team. Define and track key performance measures in collaboration with Digital/ OmniChannel Commerce & Activations Team. Responsible for Partner Stores portfolio management, i.e. Partners engagement, handling partner stores activity calendars, partner store offer updates, requests related to partner stores from cross functional stakeholders. Supports in implementing initiatives and programs that build and enhance Amways marketing capabilities globally. Coordinate and adjust offline and online communication/assets related to Promotions & Programs. Preferred candidate profile Bachelor’s or Master’s Degree in Science/ Commerce/ Arts/ Business Administration (Marketing, Management) or related field. Minimum of 2-4 years experience in brand and product management for a multi-national company. Experience in Direct Selling industry or FMCG or brand experience with Nutrition products is an advantage. Languages: Fluent in written and spoken English and any additional Indian languages are welcome. Experience with market research projects/external agencies is an advantage. A team player, experienced in working with international teams and cross-functional teams is an advantage. Experience in working not only in India but Global markets is an advantage. Sound business acumen required, specifically financial skills. Excellent communication and persuasion skills. Understanding and good use of PowerPoint, Excel, and Word. Experience with planning/execution of Social Media activities. Self-reliant, proactive, and highly motivated. Able to work under pressure and with deadlines. Ability to travel both domestic and/ or international

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8.0 - 12.0 years

20 - 25 Lacs

Mumbai

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Strategy: Establish and execute a robust front-end strategy to market, sell and distribute BOHECO products through Exclusive Branded Clinics cum Stores to maximize consumer reach and product purchase frequency Geographic/Location Identification: To effectively shortlist and identify suitable catchment areas to launch BOHECO clinic cum stores in India. To apply data & purpose driven logic in arriving at the shortlisted geographies Enhance Discovery: Devise comprehensive action plans and a sound blueprint to efficiently run advertising & marketing campaigns that boost footfall at the Exclusive Branded Clinics we open. Growing Revenue: Prepare and execute sales strategies and sell products by establishing contact and developing relationships with prospective clients. To constantly work on methods that lead to growth in revenues of the offline Clinics. Negotiation: Engage in appropriate negotiation and finalize the most favorable terms, to the extent possible with Franchisees and owners of Real Estate as necessary. Recruitment: Hiring good teams and training the personnel manning the clinics cum stores is a large part of the job. We strive to station self-motivated and proactive employees that present themselves and always carry a professional outfit to cast the best impression to our patients and customers. Partner selection, onboarding & training: As we scale, we will receive large interest in replicating our clinic & store model in different geographies. Franchise selection, training, and onboarding is a responsibility that comes with the role. Excelling in this and maintaining healthy & encouraging relationships with partners would be critical to the success of the business. Phygital Integration Unify the consumer journey along with the online teams to give our patients and consumers a unified brand experience. Orchestrate key activities including but not limited to loyalty programs, frictionless payments, and content curation. Point Of Sale Marketing: Prepare marketing & advertising strategies, plans, objectives, planning and organize promotional presentations for BOHECO at various sales touchpoints. Product & Service Mix: Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes. Customer & Key Account Engagement & Management: Service existing stores/clinics, obtains orders and establish new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade avenues. Hyperlocal Deliveries & Shadow Warehousing Provide added convenience to our consumers to send products to repeat purchasers of the concerned store and integrate with the company website for hyperlocal deliveries. Reporting: Play a critical role in preparing management reports on multiple metrics to the CEO to enhance his/her decision making. Keep management informed by submitting activity and results reports, such as daily call reports, weekly work plans, annual territory analysis and monthly and annual performance reports. Reputation Management: Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Additionally, assist consumer + relevant stakeholders in case of any grievances. Community Building: Build a strong community of clinic & store loyalists by keeping them updated through online and offline mediums and engage with them through various activities. Coordination with multiple agencies to achieve business communication goals, organizing medical camps, taking part in community-based events to publicize the clinics and drive-up footfall. Regular Audit Ensure inventory and cash is reconciled monthly to ensure smooth cash and inventory turnover. Compliance and Legal Requirements: Considering the nature of a clinic-based business, multiple State and Central regulations will need to be adhered, and the role would need to ensure each Clinic & Store is following the necessary guidelines as applicable to them in their local jurisdiction. Patient Data Management & IT Infrastructure: Given the confidentiality of patient data & its privacy, working with the BOHECO IT department to setup, maintain, sustain, and protect critical systems at the Clinics & Stores such as Patient Management, POS Accounting, and Inventory Management. Education: PhD/MBA or any other relevant Post Graduate (PG) qualification from a reputed institute. Skill-set/Values: - Highest standard of integrity, professional courtesy, and work ethic. - A Team Player with a pro-active and a go-getter attitude. - Coming up with pragmatic solutions with respect to the task at hand. - Demonstrable leadership and carry the knack of managing a large team. - Domain expertise. Specialized knowledge in creating and selling. - Comfortable with change, early stage, and high growth environments. - Gravitas, credibility, and influencing skills to build trust quickly. - Confident, well-organized, self-motivated, and output focused. - Proficiency in MS Office applications (such as Excel, Word, and PowerPoint). - Strong technical experience with CRM and other commercial tools/ERPs such as ZOHO. - Negotiations of term-sheet, business reports and other documentation. - Excellent Verbal and Written English communication skills. - Proactive at problem solving and thinking out of the box. - Strong alignment with company's purpose, values, and mission.

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1.0 - 6.0 years

3 - 8 Lacs

Gurugram

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MattsenKumar Services Pvt. Ltd is looking for Agent, Customer Service Representative to join our dynamic team and embark on a rewarding career journey. Responsible for handling customer inquiries and complaints, providing information and resolving issues in a prompt and friendly manner Act as the first point of contact for customers and play a critical role in building and maintaining customer loyalty The primary duties of a CSR include answering phone calls, responding to emails and chat requests, troubleshooting problems, and processing orders or returns Good communication, interpersonal, and problem-solving skills are essential for this role

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3.0 - 8.0 years

7 - 11 Lacs

Mumbai, Thane, Navi Mumbai

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- We are looking for Ecommerce Marketing Manager 3+ years of successful experience in Amazon, Flipkart, market places Ads strategy planning and implementation.Primary Responsibilities :- Responsible for developing and implementing effective strategies to drive online sales, enhance customer experience, and optimize the performance of our e-commerce platforms.- Create & Implement branding activities on the platforms Develop and execute Amazon ad campaigns on Amazon, Flipkart and other platforms.- Collaborate with the marketing team to align marketplace strategies with overall marketing goals- Monitoring online sales promotions and Sponsored product promotions activities- Ensure our e-commerce store is regularly updated with new products and promotions - Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure our brand stays top of mind- Plan, develop, and oversee the execution of loyalty programsDesired Skills :- Having strong communication Skills and well verse with amazon seller central.- Must be from a D2C Company.Location Mumbai onlyWork model Hybrid, twice a week work from office (Co-working spaces) This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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5.0 - 10.0 years

6 - 15 Lacs

Mumbai, Mumbai (All Areas)

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Designation: Manager Skills: Loyalty Account Management As SPOC for Client related to the Program: Conceptualize the loyalty program map the client journey along with the business teams, create program goals which are aligned with company goals. Design loyalty Campaign & Scheme - Conceptualizing, Development, Execution: Coordinate on monthly/ yearly engagement calendar for implementation. Understand Operational Issues faced related to the Loyalty Platform-application related /system integration related (Bug, Ad hoc Reports, Minor Change requests in existing functional) log problem in issue tracking platform-PACE and follow up with Technical Support Team for resolution within agreed SLA. Coordinate with the Technical Team at Client end to resolve Database/Integration related issues if any. Program Review (Campaigns /Enhancements / Operations/ New Idea generation), recommendations and benchmarking as well evolving and executing measures to increase the adoption KPI’s including but not limited to calling users /client officers, providing information needed if any, resolution of program related queries raised by client executives, conducting trainings, etc. Handle Client queries related to the program. Frame the SOW related to new technical development requests/enhancement requests received from Client and communicate to designated Business Analyst in BU at HO. Coordinate with technical team to ensure timely development, UAT and implementation of platform enhancement features as required from time to time. Manage Client expectations and maintain good relationship with Client. Candidate Specifications Experience as Loyalty Account Manager or Program Manager Good communication and Client relationship management skills.

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3.0 - 8.0 years

7 - 14 Lacs

Mumbai, Mumbai Suburban, Mumbai (All Areas)

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Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Retention Marketing Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.

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2 - 7 years

6 - 12 Lacs

Ahmedabad

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Key responsibilities : Trade Marketing Strategy Channel & Retail Engagement Cross-Functional Collaboration ATL/BTL Activities Marketing campaigns loyalty programs Brand strategy & promotion Required Candidate profile We are seeking a Regional Trade Marketing Manager(west) with a hands on experience in trade marketing ranging from 2 to 7 yrs. The candidate will handle all of the western parts of India.

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3 - 8 years

7 - 13 Lacs

Mumbai, Mumbai Suburban, Mumbai (All Areas)

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Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Growth Marketing Team Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention/growth marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.

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7 - 11 years

4 - 8 Lacs

Mumbai

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Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Fleet & Dealer Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2B customers, such as Fleet & Transport, and independent service station operators (Dealers), to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. What are we looking for? Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. High attention to detail in campaign execution, data accuracy, and creative content review. Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education: 8+ years of experience in campaign management, or communications within a fast-paced marketing environment Proven experience in managing approvals, compliance processes, and partner collaborations Strong background in loyalty programs, audience segmentation, and offer development Bachelor s degree in Marketing, CommuCommunications, Business, or a related field Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2B competitions. Adapt and execute campaigns, as needed, for local markets. Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. Manage loyalty and partner initiatives ensuring successful implementation and execution. Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. Lead internal and external approval processes for offers and creative assets, including engagement with partners. Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. Work with agencies or partners to develop and execute events and sponsorship activations Facilitates end to end offers for B2B customers i.e., associations, fleet customers, etc This role would oversee and input into budget decisions for Brand & Comms team budgets This role plays a key role in the client website in Australia and NZ Tasks would include:oGather requirements from key business stakeholdersoReview & update brand assets, visuals & contentoImprove CX and flow of pagesoBrief agencies or Technology partners

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8 - 12 years

12 - 16 Lacs

Mumbai, Navi Mumbai, Ahmedabad

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Alliance Acquisition Strategy. Build associations with corporates, PSU’s, financial institutions, Retail, Consumer Durables, E-commerce players etc for Lead generation,Team management for TieUp and Consented Lead generation. Design and evaluate BTL Required Candidate profile Able to create Strategy at Industry level for targeting B2B partnership, Design framework for execution of alliance acquisition, evaluate BTL/ promotions/ brand activation for lead generation

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5 - 10 years

10 - 20 Lacs

Hyderabad

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Manager/ Senior Manager - Growth Marketing - Retail Pharmacy Chain Location - Hyderabad Role Analyze in-store and online sales data to identify growth opportunities. Develop and execute performance-focused marketing strategies across physical and digital channels. Build dashboards and reports to track KPIs and marketing performance. Collaborate across merchandising, digital, and operations teams to align and implement growth initiatives. Segment customer audiences and deliver personalized marketing campaigns to increase LTV. Monitor industry trends and competitors to inform new growth tactics. Drive growth initiatives to improve business goals (ABV improvement, mitigate holiday risk, improve loyalty base of pharma and non-pharma). Retail campaign planning and execution, drive engagement and provide merchandising and branding solutions. Expectation MBA from tier 2 college. 4-5 years of experience in growth, performance, or digital marketing roles. Proven success in driving customer and revenue growth Strong skills in SQL, Excel, and data visualization tools (e.g. Tableau, Power BI). Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Clever Tap etc.). Strategic thinker with strong communication, presentation and cross-functional collaboration skills. Bonus Points If You Have Experience in retail, pharmacy or healthcare industries. E-commerce and Omni channel marketing background. Familiarity with loyalty programs, personalization, and customer retention strategies.

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5 - 7 years

7 - 11 Lacs

Mumbai

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About The Role Job Summary: The Bank Loyalty Manager is responsible for designing, executing, and optimizing customer loyalty and rewards programs for Credit Cards to drive customer engagement, retention, and satisfaction. This role will focus on analyzing customer behavior, managing loyalty campaigns, and ensuring alignment with the bank"™s overall marketing and customer retention strategies. Key Responsibilities: Loyalty Program Design & Management Develop and manage the bank"™s loyalty and rewards programs. Design programs that align with customer needs and the bank's business objectives. Evaluate and optimize existing programs based on customer feedback and market trends. Customer Engagement & Retention Work closely with the customer relationship team to ensure the loyalty programs promote long-term customer engagement. Analyze customer data to identify segments and create personalized offers. Develop strategies to enhance customer lifetime value (CLV) through loyalty programs. Campaign Execution Plan and execute loyalty marketing campaigns, promotions, and events. Collaborate with cross-functional teams such as product, marketing, and sales to drive program success. Manage external vendors and partners for program implementation and reward fulfillment. Data Analysis & Reporting Use data-driven insights to track the performance of loyalty programs. Provide regular reports on program ROI, customer behavior, and key performance metrics. Conduct customer surveys and feedback sessions to gauge program success. Partnerships & Collaborations Identify and negotiate partnerships with third-party vendors for exclusive customer benefits. Explore co-branded loyalty initiatives with other businesses or sectors to enhance program offerings. Customer Experience Optimization Ensure that the customer journey within the loyalty programs is seamless and adds value. Implement feedback loops to continuously improve the customer experience. Key Requirements: Educational Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master"™s in Marketing. Experience 5-7 years of experience in customer loyalty programs, preferably in the banking or financial services sector. Experience in customer segmentation, data analytics, and campaign management. Skills & Competencies Strong understanding of loyalty program mechanics and customer retention strategies. Excellent analytical skills with experience in data-driven decision-making. Proficiency in CRM tools, marketing automation, and analytics platforms. Strong communication and interpersonal skills for internal and external stakeholder management. Ability to manage multiple projects and deadlines in a fast-paced environment. Behavioral Competencies Customer-centric mindset. Strategic thinking with attention to detail. Proactive problem-solving skills. Team player with leadership capabilities. Performance Indicators: Increase in customer retention rate. Growth in customer lifetime value (CLV). Reduction in customer churn. Program participation and engagement rates. Return on investment (ROI) of loyalty initiatives.

Posted 2 months ago

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13 - 18 years

40 - 60 Lacs

Gurugram

Hybrid

Company overview: We turn customer challenges into growth opportunities. Material is a global strategy partner to the worlds most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences. We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve. Srijan, a Material company, is a renowned global digital engineering firm with a reputation for solving complex technology problems using their deep technology expertise and leveraging strategic partnerships with top-tier technology partners. In everything we do, we make an impression. We make a difference. We make an impact. And we help brands do the same. Job overview: As the Senior Solution Architect reporting to the Director Consulting, you will be integral to a team that excels in crafting innovative solutions for both new and existing clients. In this role, your primary focus will be on leveraging data to fuel the architecture and strategy of Digital Experience Platforms (DXP). You will be instrumental in defining the technology and software architecture, with a special emphasis on how datadriven insights drive the design and implementation of client initiatives. Your expertise will guide the development of solutions that are heavily anchored in CMS, CDP, CRM, loyalty and analytics-intensive platforms, integrating ML and AI capabilities. The essence of our approach is centered around leveraging data, to create composable, insightful, and effective DXP solutions You Are: Client-Facing, often sitting face to face with prospective customers to shape technical and commercially viable solutions. A Mentor, you lead by example and challenge others to push their boundaries. A Self-Starter, youre an expert in your field but still eager to improve your skillset in the ever-evolving landscape of Omnichannel solutions. Collaborative, you enjoy working with several cross functional teams on a daily basis. An effective communicator, you have the charisma to command attention, strategize and problem-solve on your feet when needed with internal and external team members. You have a mastery of written language, able to deliver compelling technical proposals to new and existing clients. Your key responsibilities: Heres what youll be doing day to day Technical Solution Strategy: Discuss technical solutions with current clients, prospective clients and the internal team and provide innovative new ideas to create a functional and attractive digital environment. Contribute to our clients digital transformation strategies based on industry best practices. Participate as a subject matter expert in business development activities including but not limited to proposal writing and pitching in-person. Cross Functional Collaboration: You will be closely engaged with product vendor partners, client partners, strategists, and delivery engagement leaders to shape solutions towards clients explicit and latent needs. You will assess and recommend experience platform-oriented solutions, engineering solutions, and closely collaborate with a global distributed delivery team to convert client visions to reality. Architecting: Construct a technical architecture of multiple solutions fitting clients needs. Select and review technology frameworks, Identify, assess, and solve complex business problems through in-depth evaluation of variable factors. Communicate: Articulate the transition from current to future state in consideration of the future needs of the business, security policies and requirements. Break down complex business and technical strategies and roadmaps into consumable requirements for teams to execute against. Conceptualize: share knowledge and thought leadership to the rest of the organization, including recommendations on technical direction as well as team professional development. Research and present new technology trends Estimation: participate in discovery of technical project requirements, scope and provide recommendations for phased program delivery. Create or contribute to project delivery estimations based on your recommendations and provide realistic level of effort estimations. Your Experience & Intangible Traits: The ideal candidate for the Solutions Architect position will possess the following competencies: 12+ years of experience in design, development, and support of large-scale web applications. 5+ years of experience developing modern applications using cloud-native abilities of AWS, GCP or Azure 5+ years of experience in design and implementation of efficient data architectures, storage solutions, and data processing workflows, with a focus on stream processing, event queuing capabilities, and advanced CI/CD pipelines 3+ years of hands-on experience of working with CDPs, data lakes and analytics solutions, which extend or integrate with digital experience platforms. Experience with tools like databricks, snowflake, mparticle, treasuredata, braze will be a plus 5+ years of hands-on experience implementing customer facing applications. Experience in content management systems like Drupal+Acquia, Sitecore, Contentstack, or Adobe Experience Manager, exposure to larger MarTech ecosystem, customer engagement and loyalty platforms will be a plus 5+ years of experience in client-facing technology consulting roles, understanding business needs, translating into solution to help businesses with customer acquisition, customer engagement & retention 3+ years of experience designing and/or implementing Commerce Tools, Magento, Shopify or similar E-Commerce platforms. Experience in headless commerce solutions and composable architecture is a plus. Knowledge of current digital marketing trends and best practices on topics such as personalization, cross channel marketing, mobile, data driven optimization of experiences Ability to define conceptual technology solution and articulate the value of technology to drive creative marketing platforms and present technology solutions to both technical and non-technical clients Ability to methodically estimate technology execution scope of work in terms of budget and resources Ability to leverage existing technology tools plus additionally research and apply new and experimental technologies to achieve business goals Ability to translate client goals into achievable technical specifications Bachelors degree in computer engineering, computer science, management information systems, mathematics or equivalent The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences, to equalize peak work periods, or to otherwise balance organizational workload. Why work for Material In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Heres a bit about who we are and highlights around What we offer. Who We Are & What We Care About: Material is a global company and we work with best-of-class brands worldwide. We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare. Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients. We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives. What We Offer: Professional Development and Mentorship. Hybrid work mode with remote friendly workplace. (6 times in a row Great Place To Work (Certified). Health and Family Insurance. 40+ Leaves per year along with maternity & paternity leaves. Wellness, meditation and Counselling sessions.

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