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3 - 8 years
7 - 13 Lacs
Mumbai, Mumbai Suburban, Mumbai (All Areas)
Work from Office
Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Growth Marketing Team Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention/growth marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.
Posted 1 month ago
7 - 11 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Fleet & Dealer Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2B customers, such as Fleet & Transport, and independent service station operators (Dealers), to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. What are we looking for? Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. High attention to detail in campaign execution, data accuracy, and creative content review. Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education: 8+ years of experience in campaign management, or communications within a fast-paced marketing environment Proven experience in managing approvals, compliance processes, and partner collaborations Strong background in loyalty programs, audience segmentation, and offer development Bachelor s degree in Marketing, CommuCommunications, Business, or a related field Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2B competitions. Adapt and execute campaigns, as needed, for local markets. Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. Manage loyalty and partner initiatives ensuring successful implementation and execution. Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. Lead internal and external approval processes for offers and creative assets, including engagement with partners. Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. Work with agencies or partners to develop and execute events and sponsorship activations Facilitates end to end offers for B2B customers i.e., associations, fleet customers, etc This role would oversee and input into budget decisions for Brand & Comms team budgets This role plays a key role in the client website in Australia and NZ Tasks would include:oGather requirements from key business stakeholdersoReview & update brand assets, visuals & contentoImprove CX and flow of pagesoBrief agencies or Technology partners
Posted 1 month ago
8 - 12 years
12 - 16 Lacs
Mumbai, Navi Mumbai, Ahmedabad
Work from Office
Alliance Acquisition Strategy. Build associations with corporates, PSU’s, financial institutions, Retail, Consumer Durables, E-commerce players etc for Lead generation,Team management for TieUp and Consented Lead generation. Design and evaluate BTL Required Candidate profile Able to create Strategy at Industry level for targeting B2B partnership, Design framework for execution of alliance acquisition, evaluate BTL/ promotions/ brand activation for lead generation
Posted 1 month ago
5 - 10 years
10 - 20 Lacs
Hyderabad
Work from Office
Manager/ Senior Manager - Growth Marketing - Retail Pharmacy Chain Location - Hyderabad Role Analyze in-store and online sales data to identify growth opportunities. Develop and execute performance-focused marketing strategies across physical and digital channels. Build dashboards and reports to track KPIs and marketing performance. Collaborate across merchandising, digital, and operations teams to align and implement growth initiatives. Segment customer audiences and deliver personalized marketing campaigns to increase LTV. Monitor industry trends and competitors to inform new growth tactics. Drive growth initiatives to improve business goals (ABV improvement, mitigate holiday risk, improve loyalty base of pharma and non-pharma). Retail campaign planning and execution, drive engagement and provide merchandising and branding solutions. Expectation MBA from tier 2 college. 4-5 years of experience in growth, performance, or digital marketing roles. Proven success in driving customer and revenue growth Strong skills in SQL, Excel, and data visualization tools (e.g. Tableau, Power BI). Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Clever Tap etc.). Strategic thinker with strong communication, presentation and cross-functional collaboration skills. Bonus Points If You Have Experience in retail, pharmacy or healthcare industries. E-commerce and Omni channel marketing background. Familiarity with loyalty programs, personalization, and customer retention strategies.
Posted 1 month ago
5 - 7 years
7 - 11 Lacs
Mumbai
Work from Office
About The Role Job Summary: The Bank Loyalty Manager is responsible for designing, executing, and optimizing customer loyalty and rewards programs for Credit Cards to drive customer engagement, retention, and satisfaction. This role will focus on analyzing customer behavior, managing loyalty campaigns, and ensuring alignment with the bank"™s overall marketing and customer retention strategies. Key Responsibilities: Loyalty Program Design & Management Develop and manage the bank"™s loyalty and rewards programs. Design programs that align with customer needs and the bank's business objectives. Evaluate and optimize existing programs based on customer feedback and market trends. Customer Engagement & Retention Work closely with the customer relationship team to ensure the loyalty programs promote long-term customer engagement. Analyze customer data to identify segments and create personalized offers. Develop strategies to enhance customer lifetime value (CLV) through loyalty programs. Campaign Execution Plan and execute loyalty marketing campaigns, promotions, and events. Collaborate with cross-functional teams such as product, marketing, and sales to drive program success. Manage external vendors and partners for program implementation and reward fulfillment. Data Analysis & Reporting Use data-driven insights to track the performance of loyalty programs. Provide regular reports on program ROI, customer behavior, and key performance metrics. Conduct customer surveys and feedback sessions to gauge program success. Partnerships & Collaborations Identify and negotiate partnerships with third-party vendors for exclusive customer benefits. Explore co-branded loyalty initiatives with other businesses or sectors to enhance program offerings. Customer Experience Optimization Ensure that the customer journey within the loyalty programs is seamless and adds value. Implement feedback loops to continuously improve the customer experience. Key Requirements: Educational Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master"™s in Marketing. Experience 5-7 years of experience in customer loyalty programs, preferably in the banking or financial services sector. Experience in customer segmentation, data analytics, and campaign management. Skills & Competencies Strong understanding of loyalty program mechanics and customer retention strategies. Excellent analytical skills with experience in data-driven decision-making. Proficiency in CRM tools, marketing automation, and analytics platforms. Strong communication and interpersonal skills for internal and external stakeholder management. Ability to manage multiple projects and deadlines in a fast-paced environment. Behavioral Competencies Customer-centric mindset. Strategic thinking with attention to detail. Proactive problem-solving skills. Team player with leadership capabilities. Performance Indicators: Increase in customer retention rate. Growth in customer lifetime value (CLV). Reduction in customer churn. Program participation and engagement rates. Return on investment (ROI) of loyalty initiatives.
Posted 1 month ago
13 - 18 years
40 - 60 Lacs
Gurugram
Hybrid
Company overview: We turn customer challenges into growth opportunities. Material is a global strategy partner to the worlds most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences. We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve. Srijan, a Material company, is a renowned global digital engineering firm with a reputation for solving complex technology problems using their deep technology expertise and leveraging strategic partnerships with top-tier technology partners. In everything we do, we make an impression. We make a difference. We make an impact. And we help brands do the same. Job overview: As the Senior Solution Architect reporting to the Director Consulting, you will be integral to a team that excels in crafting innovative solutions for both new and existing clients. In this role, your primary focus will be on leveraging data to fuel the architecture and strategy of Digital Experience Platforms (DXP). You will be instrumental in defining the technology and software architecture, with a special emphasis on how datadriven insights drive the design and implementation of client initiatives. Your expertise will guide the development of solutions that are heavily anchored in CMS, CDP, CRM, loyalty and analytics-intensive platforms, integrating ML and AI capabilities. The essence of our approach is centered around leveraging data, to create composable, insightful, and effective DXP solutions You Are: Client-Facing, often sitting face to face with prospective customers to shape technical and commercially viable solutions. A Mentor, you lead by example and challenge others to push their boundaries. A Self-Starter, youre an expert in your field but still eager to improve your skillset in the ever-evolving landscape of Omnichannel solutions. Collaborative, you enjoy working with several cross functional teams on a daily basis. An effective communicator, you have the charisma to command attention, strategize and problem-solve on your feet when needed with internal and external team members. You have a mastery of written language, able to deliver compelling technical proposals to new and existing clients. Your key responsibilities: Heres what youll be doing day to day Technical Solution Strategy: Discuss technical solutions with current clients, prospective clients and the internal team and provide innovative new ideas to create a functional and attractive digital environment. Contribute to our clients digital transformation strategies based on industry best practices. Participate as a subject matter expert in business development activities including but not limited to proposal writing and pitching in-person. Cross Functional Collaboration: You will be closely engaged with product vendor partners, client partners, strategists, and delivery engagement leaders to shape solutions towards clients explicit and latent needs. You will assess and recommend experience platform-oriented solutions, engineering solutions, and closely collaborate with a global distributed delivery team to convert client visions to reality. Architecting: Construct a technical architecture of multiple solutions fitting clients needs. Select and review technology frameworks, Identify, assess, and solve complex business problems through in-depth evaluation of variable factors. Communicate: Articulate the transition from current to future state in consideration of the future needs of the business, security policies and requirements. Break down complex business and technical strategies and roadmaps into consumable requirements for teams to execute against. Conceptualize: share knowledge and thought leadership to the rest of the organization, including recommendations on technical direction as well as team professional development. Research and present new technology trends Estimation: participate in discovery of technical project requirements, scope and provide recommendations for phased program delivery. Create or contribute to project delivery estimations based on your recommendations and provide realistic level of effort estimations. Your Experience & Intangible Traits: The ideal candidate for the Solutions Architect position will possess the following competencies: 12+ years of experience in design, development, and support of large-scale web applications. 5+ years of experience developing modern applications using cloud-native abilities of AWS, GCP or Azure 5+ years of experience in design and implementation of efficient data architectures, storage solutions, and data processing workflows, with a focus on stream processing, event queuing capabilities, and advanced CI/CD pipelines 3+ years of hands-on experience of working with CDPs, data lakes and analytics solutions, which extend or integrate with digital experience platforms. Experience with tools like databricks, snowflake, mparticle, treasuredata, braze will be a plus 5+ years of hands-on experience implementing customer facing applications. Experience in content management systems like Drupal+Acquia, Sitecore, Contentstack, or Adobe Experience Manager, exposure to larger MarTech ecosystem, customer engagement and loyalty platforms will be a plus 5+ years of experience in client-facing technology consulting roles, understanding business needs, translating into solution to help businesses with customer acquisition, customer engagement & retention 3+ years of experience designing and/or implementing Commerce Tools, Magento, Shopify or similar E-Commerce platforms. Experience in headless commerce solutions and composable architecture is a plus. Knowledge of current digital marketing trends and best practices on topics such as personalization, cross channel marketing, mobile, data driven optimization of experiences Ability to define conceptual technology solution and articulate the value of technology to drive creative marketing platforms and present technology solutions to both technical and non-technical clients Ability to methodically estimate technology execution scope of work in terms of budget and resources Ability to leverage existing technology tools plus additionally research and apply new and experimental technologies to achieve business goals Ability to translate client goals into achievable technical specifications Bachelors degree in computer engineering, computer science, management information systems, mathematics or equivalent The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences, to equalize peak work periods, or to otherwise balance organizational workload. Why work for Material In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Heres a bit about who we are and highlights around What we offer. Who We Are & What We Care About: Material is a global company and we work with best-of-class brands worldwide. We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare. Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients. We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives. What We Offer: Professional Development and Mentorship. Hybrid work mode with remote friendly workplace. (6 times in a row Great Place To Work (Certified). Health and Family Insurance. 40+ Leaves per year along with maternity & paternity leaves. Wellness, meditation and Counselling sessions.
Posted 1 month ago
5 - 10 years
3 - 6 Lacs
Hyderabad
Work from Office
Job description Greetings from Aster Pharmacy-India!!!! About Aster Pharmacy Starting the journey with just one pharmacy in 1987, Aster Pharmacy, a division of Aster DM Healthcare has evolved over the years & established itself as a responsible healthcare provider. Recognized today as the regions leading pharmacy retail chain, Aster Pharmacy started with a focus on ?delivering good health and happiness? through friendly neighborhood pharmacies which were customer centric and easily accessible. Join Our Marketing Team to Drive Customer Engagement and Growth! Are you a creative marketing professional passionate about driving customer engagement and increasing foot traffic in the retail sector? Were looking for a Retail Marketing Executive to craft innovative strategies and execute impactful campaigns that elevate our brand and delight our customers Job Title: Retail Pharmacy Marketing Executive Location: Hyderabad Reports to: Lead - Regional Marketing Job Summary: The Retail Pharmacy Marketing Executive is responsible for implementing marketing strategies to drive foot traffic, enhance customer loyalty, and promote pharmacy services and products. This role requires a deep understanding of retail trends, consumer behavior, and the healthcare landscape to create impactful campaigns that align with business objectives. Key Responsibilities: Campaign Management: Execute marketing strategies to promote retail pharmacy services, such as prescription fulfillment, over the counter (OTC) products, and wellness programs. Create and manage multi-channel marketing campaigns (in-store promotions, and print materials, neighborhood connect activities and Health camps) to engage customers and increase sales. Collaborate with product teams to design promotional offers and discounts to boost customer acquisition and retention. Customer Engagement and Loyalty Programs: Promote loyalty programs to enhance customer retention. Conduct market research to understand customer preferences and develop targeted campaigns. Promote wellness initiatives, health camps, and pharmacy consultations to build community trust and engagement. Interested candidates can comedown for Interview or share profile to 9482497949
Posted 2 months ago
3 - 6 years
10 - 20 Lacs
Gurgaon
Work from Office
Roles & Responsibilities: As a BDM, you will be responsible to drive revenue growth by onboarding new clients and generating opportunities within the assigned region for consumer promotions, sales promotions, contests, and sweepstakes. Lead B2B concept sales efforts, ensuring individual targets and company objectives are met. Identify, prospect, and engage with India's top brand managers, marketers, and marketing heads through cold calling, regular interactions, and persuasive presentations. Develop and deliver customized sales and trade promotion campaigns, requiring a deep understanding of brand marketing strategies, BTL/ATL promotions, and consumer engagement techniques. Think strategically to align brand objectives and marketing goals with BigCitys in-house rewards and tech-based solutions. Build and nurture relationships with key prospects for large consumer and corporate programs, leveraging insights into India's loyalty landscape. Maintain and expand a strong sales pipeline by sourcing leads from internal and external databases. Required Skills & Qualifications: 24 years of experience in a business development or client acquisition role within a B2B sales environment. Strong communication and presentation skills, with a background in concept/solution sales. Experience in corporate sales, particularly in engaging with marketing heads, CMOs, and trade marketing teams. Proven ability to establish and develop industry networks and long-term client relationships. Preferably well-connected with decision-makers in sectors such as Retail, Telecom, Consumer Durables, FMCG, and Banking. Prior experience working in a team-oriented environment, with a willingness to travel across India.
Posted 2 months ago
6 - 11 years
25 - 40 Lacs
Gurgaon
Work from Office
Location: Gurgaon We are looking for a Growth Marketing Manager who can drive measurable customer acquisition and revenue growth through a data-driven, experimentation-led approach. This is a high-impact role that requires creativity, analytical skills, and a deep understanding of digital marketing channels and strategies. Your Employer: We are a sales-tech startup using AI to drive sales growth and eliminate inefficiencies in consumer goods companies. Operating in 16+ countries, our mission is to enhance sales team performance through advanced, data-driven tools. Responsibilities: 1. The role focuses on developing and optimizing digital customer acquisition strategies across various channels. 2. It involves improving conversion rates through A/B testing and website performance enhancements. 3. Analyzing performance data and customer insights is key to driving growth initiatives. 4. Collaboration with content teams ensures the creation of engaging, targeted content. 5. User research supports informed marketing and product strategies. 6. The position requires cross-functional teamwork, continuous experimentation, and regular reporting on campaign and KPI performance. Requirements: 1. Demonstrated experience in growth marketing, ideally within a B2B SaaS environment. 2. Proficient in leveraging marketing platforms such as Google Analytics, CRM systems, marketing automation tools, and A/B testing solutions. 3. Strong analytical capabilities with a proven ability to translate data into strategic, actionable insights. 4. Excellent communication, collaboration, and interpersonal skills to work effectively across teams. 5. Creative, results-oriented mindset with a strong foundation in data-driven decision-making. Compensation & Benefits: Work alongside top professionals and industry experts in a high-impact, mission-driven environment to help build a global company. Create meaningful value for customers while engaging with global brands and CXOs to deliver the future of sales. Unlock wealth creation opportunities through an attractive ESOP plan tailored for high-performing individuals. Reach us: If you think this role aligns with your career, kindly write to me at shifali.kaushal@crescendogroup.in with your updated CV for a confidential discussion. Disclaimer : Crescendo Global is specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status. Note : We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back. Profile Keywords - Growth Marketing, Google Analytics, Marketing Automation, A/B testing.
Posted 2 months ago
1 - 3 years
3 - 6 Lacs
Gurgaon
Work from Office
Job Title: Program Execution & Coordination Specialist Location: Plot No - 109, PBPartners (Brand of PolicyBazaar), Sector - 44, Gurgaon Experience Required: Minimum 2 Years Role Type: Full-time Education Requirement: Any Graduate Job Description: We are seeking a highly motivated and detail-oriented individual to join our Loyalty team as a Program Execution & Coordination Specialist. This role will involve managing the seamless execution of marketing programs, ensuring timely delivery of promotional materials, and driving engagement with our target audience. Key Responsibilities: Coordinate with vendors and internal teams for seamless program execution. Track and ensure timely delivery of collaterals to end users. Work with external partners to ensure the successful delivery of promotional materials. Develop a deep understanding of the loyalty program and target audience to drive engagement. Maintain and generate reports on operational data. Collaborate with cross-functional teams (design, content, external partners) for timely delivery of marketing materials. Proactively handle situations and provide timely resolutions. Assist in planning and executing loyalty marketing campaigns across multiple channels. Required Skills & Competencies: Proficiency in MS Office (Excel, Word, PowerPoint). Familiarity with marketing automation and email marketing tools. Strong analytical and problem-solving abilities. Attention to detail and ability to manage multiple tasks effectively. Strong communication skills and a proactive approach to problem-solving. About Us: PBPartners, a brand of PolicyBazaar, is focused on delivering innovative and customer-centric loyalty programs. The successful candidate will play a key role in supporting the operational and marketing initiatives of the loyalty program while collaborating with strategy, product, and operations teams. If you have a passion for program management, marketing, and ensuring seamless execution, wed love to have you on board!
Posted 2 months ago
5 - 10 years
7 - 12 Lacs
Noida
Work from Office
ROLE We are seeking a strategic, data-driven Retention Marketing Expert to join our marketing team. In this role, you will be responsible for developing and executing retention strategies aimed at increasing customer loyalty, reducing churn, and improving lifetime value (LTV). You will leverage data analytics and customer insights to create personalized retention campaigns, build strong relationships with customers, and ensure seamless experiences across multiple touchpoints. This role requires someone with a strong background in CRM, email marketing, customer segmentation, and lifecycle marketing, with hands-on experience using Various CRM and Marketing Automation tools. Key Responsibilities: Strategy Development: Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer engagement, retention, and lifetime value. Customer Journey Mapping: Analyze the customer journey and identify touchpoints where CRM efforts can enhance the overall experience. Email Marketing : Lead the email marketing efforts, including planning, designing, executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions. Push Notifications and SMS: Develop and execute push notification and SMS campaigns, ensuring relevant and timely messages that drive user engagement and conversions. A/B Testing : Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance. - Customer Service Management - Develop and implement customer service strategies - Ensure timely resolution of customer issues - Analyze customer feedback and metrics Plan and execute multichannel retention campaigns including email, SMS, Whatsapp, push notifications, and in-app messages to drive repeat purchases and subscription renewals. - Data-Driven Insights: Utilize data analytics to identify key drivers of churn, segment customers, and measure the effectiveness of retention efforts. Provide actionable insights to optimize campaigns. - Customer Segmentation & Personalization: Leverage customer data and behavior to create segmented, personalized marketing campaigns that speak directly to specific customer needs and preferences - Cross-Functional Collaboration: Work closely with product, marketing, creative, customer support, and other teams to align retention strategies with overall business goals, ensuring a seamless customer experience. - Churn Prevention & Win-Back Campaigns: Develop targeted campaigns to prevent churn and re-engage lapsed customers through personalized communication, special offers, and loyalty programs. - A/B Testing & Optimization: Design and implement A/B tests to continually optimize retention strategies, focusing on open rates, conversion rates, and customer satisfaction metrics. - Reporting & KPIs: Monitor key retention KPIs such as churn rate, customer retention rate, LTV, and customer satisfaction (NPS). Regularly present performance metrics and insights to senior leadership. - Technology & Tools: Utilize CleverTap and other marketing automation platforms, CRM systems, and analytics tools (e.g. CleverTap Journeys, Google Analytics) to design, implement, and measure retention campaigns. CRM Tools/Vendor Collaboration : Work closely with CRM vendors, to maximize the efficiency and effectiveness of CRM efforts and drive new initiatives. Should have strong knowledge in using e-CRM platforms. Cost and Revenue Attribution : Monitor and analyze cost and revenue generated from CRM campaigns, ensuring a clear understanding of the ROI for each initiative. Enhance And Monitor The Brands Visibility Work with creative/in-house agency to create, develop and manage content for brands online presence. Performing ad-hoc SEO audits and analysis to validate the content plan and approach. Identify and curate existing relevant content in line with the brand sense of purpose. Create compelling and engaging brand content on social and e-retailer platforms which will attract viewers as well as amplification and interaction through social sharing. Qualifications: Minimum of 5-10years of experience in digital marketing, CRM, email marketing, customer service or related roles. Proven track record of successfully developing and executing digital and CRM strategies that resulted in increased customer engagement and revenue. Strong analytical and data-driven mindset. Exceptional communication and project management skills. Team player with the ability to collaborate cross-functionally.
Posted 2 months ago
3 - 8 years
7 - 11 Lacs
Mumbai Suburbs, Mumbai (All Areas)
Work from Office
Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years At IIDE, we are committed to fostering a supportive, growth-oriented work environment that values collaboration and impactful contributions. As a leader in digital education, we offer competitive salaries and ample opportunities for career advancement. Join our team and help shape the future of digital marketing education, making a real difference in students' lives. As the Marketing Automation - Team Lead based in Lower Parel, Mumbai, you will be instrumental in developing and managing retention-focused campaigns to enhance customer engagement and loyalty. This role includes overseeing automation tools, creating impactful campaigns, and driving strategies for sustained customer relationships. You'll collaborate cross-functionally to maintain high standards across all campaigns and initiatives. What You'll Do: Marketing Automation and Campaign Management: Oversee the use and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms. Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels. Customer Retention Strategy and Execution: Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey. Craft compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement. Team Collaboration: Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals. Offer guidance and support to achieve team objectives and optimize retention efforts. Performance Analysis and Optimization: Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates. Provide insights based on data for ongoing optimization and effectiveness of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 3 years in retention marketing, particularly in multi-channel strategies and campaign execution. Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates. Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content. Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth. Data Proficiency: Proficient in Google Sheets and Excel, including VLOOKUP, Pivots, and SUMIFS functions. Should Have: Strategic Mindset: Ability to contribute to designing comprehensive retention strategies across channels like Email, SMS, and WhatsApp. Customer Journeys: Proficient in creating customer lifecycle journeys to engage customers at different stages. Referral Program Management: Experience supporting referral programs to increase loyalty and engagement. Problem-Solving: Able to provide proactive insights for campaign improvements and address challenges. Nice to Have: Industry Knowledge: Awareness of current trends and best practices in retention marketing. Innovation: Ability to introduce fresh ideas to enhance marketing strategies. Cross-Channel Coordination: Experience collaborating with other marketing teams for cohesive strategies. Adaptability: Thrives in fast-paced environments with changing priorities. If you're a strategic thinker with expertise in marketing automation and a passion for enhancing customer engagement, we encourage you to apply and be part of our mission to drive customer loyalty at IIDE.
Posted 2 months ago
15 - 24 years
30 - 45 Lacs
Noida
Hybrid
Strategic Planning and Execution: Develop and implement strategic plans to achieve business goals and drive growth. Implement Practices value proposition within the country by aligning global guidelines with the unique needs and demands of the local market, ensuring relevance and impact in the local context. Analyze market trends, competitive landscape, and customer needs to inform strategic decisions. Set short-term and long-term objectives and key performance indicators for the business unit. Business Development and Growth: Collaborate with the Country Manager and the International Practice to conduct local market analysis and develop a tailored business plan. Identify and pursue new business opportunities, partnerships, and markets. Develop and maintain relationships with key clients, stakeholders, and partners. Drive innovation and identify opportunities for product or service enhancements. Customer and Market Focus: Monitor customer satisfaction and address any issues or concerns promptly. Gather and analyze customer feedback to improve products or services. Stay informed about industry trends and competitors to adapt business strategies accordingly. Operational Management: Oversee operations to ensure efficient and effective business processes. Ensure implementation of BPO service model at the Country Level. Work with the Country Manager, supported by International Practice, to define the organizational needs of the local BPO business unit. Manage budgets, financial performance, and resource allocation for the business unit. Implement and monitor operational procedures to enhance productivity and quality. Ensure implementation of BPO service model at the Country Level. Work with the Country Manager, supported by International Practice, to define the organizational needs of the local BPO business unit. Manage budgets, financial performance, and resource allocation for the business unit. Implement and monitor operational procedures to enhance productivity and quality. Team Leadership and Development: Lead, mentor, and develop a high-performing team, fostering a collaborative and results-oriented culture. Ensure effective communication and coordination across departments to achieve business objectives. Conduct performance evaluations and provide coaching and support to team members. Financial Management: Manage the local business unit in alignment with the allocated budget, business plan, and long-term development strategies.Ensure achievement of Revenue and Profitability target. Analyze financial statements and performance metrics to make informed decisions. Ensure compliance with financial regulations and company policies. Cost Management & ROI Analysis: Analyze project costs and develop pricing strategies that balance client budgets with company profitability. Conduct ROI analysis to ensure that proposed solutions deliver tangible value to both the client and the scompany. Continuously monitor and optimize costs throughout the solution design process to maximize ROI. Compliance and Risk Management: Ensure compliance with legal, regulatory, and company standards. Identify and mitigate potential risks to the business units operations and reputation. Implement and oversee risk management strategies and policies. Role Competencies & Skills: Must possess strong proficiency in managing Profit and Loss (P&L) High Client and Results-orientation with a strong drive for achieving business goals. Proven financial acumen and experience managing budgets and performance metrics. Demonstrates strong project management skills, including the ability to plan, execute, and oversee technical projects effectively. Strong leadership and people management skills. High level of integrity and ethical standards. Adaptable and resilient in a fast-paced, dynamic environment. Strong analytical skills with a data-driven approach to decision-making. Excellent communication and interpersonal skills, including strong negotiation abilities. Ability to drive change and innovation within a business unit. 15 + years of experience in a senior management role out of which a minimum of 10 years should be in the Business Process Outsourcing Industry. Proven track record of managing business units or divisions and achieving financial and operational targets. Education: Masters degree in Business Administration. Desirable-Degree in EngineeringExperience: 15+ years of experience with minimum 10 years in Business Process Outsourcing Industry. At-least 5 years experience in a P and L role in Business Process Outsourcing Industry
Posted 2 months ago
3 - 7 years
30 - 45 Lacs
Bengaluru
Work from Office
Dear Jobseeker, We are urgently hiring for multiple leadership openings for the Growth & strategy team of an Ecommerce Client in Bangalore Skillsets: Growth, Marketing, CRM, Customer Lifecycle Management, Loyalty, Growth Strategy, Customer Loyalty, Engagement Strategy, Loyalty Programs Education- Full time MBA from Tier 1 College (Mandatory with 3-7 years of experience ) Job Responsibilities: Customer Lifecycle Management: Manage the end-to-end customer lifecycle for loyalty program users, from trial to acquisition, onboarding, engagement, and retention. Drive Product-Led Growth - Collaborate with Product to develop constructs and experiences that drive customer growth Strong analytical and problem-solving skills, with the ability to interpret customer insights and behaviors to uncover actionable opportunities Preferred Industries: Startups, E-commerce, Fintech, Gaming, Consulting Interested candidates can drop in your resumes at annyesha@ybconsultants.com/annyesha.yb@gmail.com
Posted 2 months ago
7 - 11 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Fuels & Mobility Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2C or B2B customers to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. This post will primarily focus on fuels & mobility campaigns, e.g. Client Ultimate, Supercars etc. What are we looking for? Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. High attention to detail in campaign execution, data accuracy, and creative content review. Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education: 8+ years of experience in campaign management, or communications within a fast-paced marketing environment Proven experience in managing approvals, compliance processes, and partner collaborations Strong background in loyalty programs, audience segmentation, and offer development Bachelor s degree in Marketing, Communications, Business, or a related field Certifications in digital marketing, or campaign management preferred. Background in the retail, oil and gas or energy industries is a plus. Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2C or B2B competitions. Adapt and execute NOE campaigns, as needed, for local markets. Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. Manage loyalty and partner initiatives ensuring successful implementation and execution. Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. Lead internal and external approval processes for offers and creative assets, including engagement with partners. Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. Work with agencies or partners to develop and execute events and sponsorship activations This role would oversee and input into budget decisions for Brand & Comms team budgets
Posted 2 months ago
7 - 11 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Fleet & Dealer Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2B customers, such as Fleet & Transport, and independent service station operators (Dealers), to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. What are we looking for? Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. High attention to detail in campaign execution, data accuracy, and creative content review. Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education: 8+ years of experience in campaign management, or communications within a fast-paced marketing environment Proven experience in managing approvals, compliance processes, and partner collaborations Strong background in loyalty programs, audience segmentation, and offer development Bachelor s degree in Marketing, CommuCommunications, Business, or a related field Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2B competitions. Adapt and execute campaigns, as needed, for local markets. Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. Manage loyalty and partner initiatives ensuring successful implementation and execution. Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. Lead internal and external approval processes for offers and creative assets, including engagement with partners. Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. Work with agencies or partners to develop and execute events and sponsorship activations Facilitates end to end offers for B2B customers i.e., associations, fleet customers, etc This role would oversee and input into budget decisions for Brand & Comms team budgets This role plays a key role in the client website in Australia and NZ Tasks would include:oGather requirements from key business stakeholdersoReview & update brand assets, visuals & contentoImprove CX and flow of pagesoBrief agencies or Technology partners
Posted 2 months ago
3 - 8 years
7 - 11 Lacs
Mumbai Suburbs, Mumbai, Mumbai (All Areas)
Work from Office
Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: At IIDE, we are dedicated to creating a supportive and collaborative work environment that promotes professional growth and impactful contributions. As a leading institution in digital education, we offer competitive salaries and numerous opportunities for career development. Join us to be part of a dynamic team focused on shaping the future of digital marketing education and making a significant difference in students' lives. About the Role: As the Retention Marketing Team Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.
Posted 2 months ago
5 - 10 years
10 - 20 Lacs
Mumbai Suburbs, Navi Mumbai, Mumbai (All Areas)
Work from Office
Role & responsibilities Developed & executed an omnichannel CRM strategy to enhance the lifetime value of customers Led the onboarding of new marketing technology solutions to grow personalization & enhance customer experience leading to improved conversion rates Insightful analysis of campaigns & business trends to constantly improve ROI, frequency & retention Process improvement techniques through strategic recommendations for campaign optimizations Collaborate with internal & external stakeholders to identify & execute growth projects at business level Working on a strategic tier-wise loyalty program from inception to ensure heightened customer retention and brand advocacy Maintain and update the CRM system to ensure accurate and up-to-date customer data. Configure and customize the CRM platform to meet the needs of various business units, ensuring seamless integration with other systems. Analyze customer data to identify trends, preferences, and opportunities for personalized engagement. Generate reports and dashboards to track key CRM metrics such as customer acquisition, retention, lifetime value, and engagement rates . Develop and execute automated marketing campaigns using the CRM platform, including email marketing , SMS , and other communication channels. Personalize customer interactions through data-driven content, offers, and messaging. Monitor campaign performance and optimize based on data insights to improve ROI and customer response rates. Map out customer journeys to identify key touchpoints and opportunities for engagement. Collaborate with other teams, such as sales and customer service, to ensure a cohesive customer experience across all channels. Qualifications : Bachelors degree in marketing, Business Administration, Information Systems, or a related field. Minimum of 5+ years of experience in CRM management or a similar role, with proficiency in CRM platforms such as MoEngage, Salesforce, HubSpot, Microsoft Dynamics, WebEngage or similar tools. Proficiency in using CRM reporting tools, SQL, and data visualization software is a plus. If Interested, Kindly reply with your updated resume at hetalyadav@torrentdiagnostics.com
Posted 2 months ago
3 - 5 years
15 - 16 Lacs
Bengaluru
Work from Office
Job Title: CRM Manager - Customer Loyalty Job Type: Regular/Permanent Job Category: Watches & Wearables - Marketing Department: Marketing - E-commerce Location: Bengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: Bachelors degree in Marketing, Business, Data Analytics, or a related field. Experience: 2–3 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. Soft Skills: - Strategic Thinking: Ability to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-Solving: Proactive approach to identifying and addressing campaign challenges. - Attention to Detail: Precision in campaign execution and reporting. - Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.
Posted 2 months ago
12 - 18 years
18 - 22 Lacs
Hyderabad
Work from Office
Roles and Responsibilities Develop and execute comprehensive marketing strategies to drive business growth, brand awareness, and customer engagement. Lead a team of marketers to achieve sales targets through effective campaign planning, execution, and measurement. Collaborate with cross-functional teams to launch new products and services, ensuring seamless integration with existing offerings. Analyze market trends, competitor activity, and customer feedback to inform data-driven decision making. Manage budgets effectively to optimize ROI on marketing initiatives. Desired Candidate Profile 12-18 years of experience in Hospitality industry with expertise in brand development, crisis communications, event planning, loyalty programs, media relations, pricing strategy & social media strategies. Proven track record of developing successful marketing campaigns across multiple channels (digital/social/PR). Excellent leadership skills with ability to manage high-performing teams remotely or virtually.
Posted 2 months ago
4 - 9 years
16 - 25 Lacs
Noida
Work from Office
Creating Loyalty programs for retailers & electricians.
Posted 2 months ago
8 - 12 years
20 - 25 Lacs
Mumbai
Work from Office
Strategy: Establish and execute a robust front-end strategy to market, sell and distribute BOHECO products through Exclusive Branded Clinics cum Stores to maximize consumer reach and product purchase frequency Geographic/Location Identification: To effectively shortlist and identify suitable catchment areas to launch BOHECO clinic cum stores in India. To apply data & purpose driven logic in arriving at the shortlisted geographies Enhance Discovery: Devise comprehensive action plans and a sound blueprint to efficiently run advertising & marketing campaigns that boost footfall at the Exclusive Branded Clinics we open. Growing Revenue: Prepare and execute sales strategies and sell products by establishing contact and developing relationships with prospective clients. To constantly work on methods that lead to growth in revenues of the offline Clinics. Negotiation: Engage in appropriate negotiation and finalize the most favorable terms, to the extent possible with Franchisees and owners of Real Estate as necessary. Recruitment: Hiring good teams and training the personnel manning the clinics cum stores is a large part of the job. We strive to station self-motivated and proactive employees that present themselves and always carry a professional outfit to cast the best impression to our patients and customers. Partner selection, onboarding & training: As we scale, we will receive large interest in replicating our clinic & store model in different geographies. Franchise selection, training, and onboarding is a responsibility that comes with the role. Excelling in this and maintaining healthy & encouraging relationships with partners would be critical to the success of the business. Phygital Integration Unify the consumer journey along with the online teams to give our patients and consumers a unified brand experience. Orchestrate key activities including but not limited to loyalty programs, frictionless payments, and content curation. Point Of Sale Marketing: Prepare marketing & advertising strategies, plans, objectives, planning and organize promotional presentations for BOHECO at various sales touchpoints. Product & Service Mix: Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes. Customer & Key Account Engagement & Management: Service existing stores/clinics, obtains orders and establish new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade avenues. Hyperlocal Deliveries & Shadow Warehousing Provide added convenience to our consumers to send products to repeat purchasers of the concerned store and integrate with the company website for hyperlocal deliveries. Reporting: Play a critical role in preparing management reports on multiple metrics to the CEO to enhance his/her decision making. Keep management informed by submitting activity and results reports, such as daily call reports, weekly work plans, annual territory analysis and monthly and annual performance reports. Reputation Management: Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Additionally, assist consumer + relevant stakeholders in case of any grievances. Community Building: Build a strong community of clinic & store loyalists by keeping them updated through online and offline mediums and engage with them through various activities. Coordination with multiple agencies to achieve business communication goals, organizing medical camps, taking part in community-based events to publicize the clinics and drive-up footfall. Regular Audit Ensure inventory and cash is reconciled monthly to ensure smooth cash and inventory turnover. Compliance and Legal Requirements: Considering the nature of a clinic-based business, multiple State and Central regulations will need to be adhered, and the role would need to ensure each Clinic & Store is following the necessary guidelines as applicable to them in their local jurisdiction. Patient Data Management & IT Infrastructure: Given the confidentiality of patient data & its privacy, working with the BOHECO IT department to setup, maintain, sustain, and protect critical systems at the Clinics & Stores such as Patient Management, POS Accounting, and Inventory Management. Education: PhD/MBA or any other relevant Post Graduate (PG) qualification from a reputed institute. Skill-set/Values: - Highest standard of integrity, professional courtesy, and work ethic. - A Team Player with a pro-active and a go-getter attitude. - Coming up with pragmatic solutions with respect to the task at hand. - Demonstrable leadership and carry the knack of managing a large team. - Domain expertise. Specialized knowledge in creating and selling. - Comfortable with change, early stage, and high growth environments. - Gravitas, credibility, and influencing skills to build trust quickly. - Confident, well-organized, self-motivated, and output focused. - Proficiency in MS Office applications (such as Excel, Word, and PowerPoint). - Strong technical experience with CRM and other commercial tools/ERPs such as ZOHO. - Negotiations of term-sheet, business reports and other documentation. - Excellent Verbal and Written English communication skills. - Proactive at problem solving and thinking out of the box. - Strong alignment with company's purpose, values, and mission.
Posted 2 months ago
4 - 9 years
4 - 8 Lacs
Mangalore
Work from Office
Key Result Areas: 1. Human Capital Development 2. Business Results 3. Business Process 4. Brighter Living Job Description: The incumbent would be responsible for the following: 1. Training and development of sales field staff for better canvassing and reach to market and expanding channels 2. Increasing dealer and retail coverage of locks and other products 3. Achieving objectives for the area of sales, outstanding and inventory management 4. Carrying out product data analysis and sales forecasting 5. Implementing marketing policy and expense control for the area 6. Working towards delivering customer delight and unlocking the potential of the product in the market
Posted 3 months ago
4 - 9 years
6 - 7 Lacs
Trivandrum, Kollam, Kottayam
Work from Office
Managing a team, analyzing retention strategies, and working closely with other departments to improve customer loyalty Lead and mentor a team 4-7 years in customer retention, Team handling, sales, or customer service (preferably in life insurance).
Posted 3 months ago
3 - 4 years
2 - 4 Lacs
Hyderabad
Work from Office
Duties and responsibilities Monitoring the generic works doing from Information desk: handling customer complaints, mail approval, addressing any kind of customer queries with prompt reply. Stock maintaining and monitoring: collecting and submitting vouchers to and fro from accounts bank and providing desk for publishing in app. Generic works with HO team: New feature additions, bugs reporting and resolving Reports generation and Data mining: data should be properly analyzed to generate results from data, Redemption reports comparison etc. Budget and loyalty calendar preparations Customer engagement programs Approval for all mail communication from desk and back end Monitoring the backend: finding any deviation in daily reports, audits to be completed on time Revenue and Voucher generation through SOH: Revenue and vouchers need to be generated as per the KRA. App improvements and updates: application should be well maintained enough to increase the customer engagement, contest handling. Employees handling: duty roaster Digital marketing, and promotional activities: social media marketing and other promotional activities like leaflets, creatives, etc Meetings: vendor meetings are conducting for better working culture, loyalty team meeting conducting to share the updates with team members. Implementing new projects. Interested Candidate can drop their Cv @Careers9425@lulugroupindia.com Or Reach out Mob : +91 8712631806
Posted 3 months ago
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