5 Lotame Jobs

Template Job Title - GN -SONG - MT - Digital Marketing- Programmatic Media Consultant Management Level :09 Management Consultant Location:Bangalore/ Gurgaon/Mumbai Must have skills:Technical & On-Page SEO Optimization, CRM Software Proficiency Job Summary : We are seeking a Programmatic Media Consultant to lead the planning, execution, and optimization of programmatic advertising campaigns across DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr). The ideal candidate will have deep expertise in real-time bidding (RTB), audience targeting, data-driven decision-making, and ad tech integration to maximize performance. This role requires a strong analytical mindset, hands-on campaign management skills, and a deep understanding of digital advertising trends to enhance media efficiency and drive ROI. Roles & Responsibilities: Programmatic Strategy & Execution Develop and implement data-driven programmatic media buying strategies across Google DV360, The Trade Desk, Amazon DSP, and Xandr . Campaign Management & Optimization Set up, monitor, and optimize real-time bidding (RTB), private marketplaces (PMPs), and direct programmatic deals to drive performance. Audience Targeting & Data Utilization Leverage first-party, second-party, and third-party data through DMPs/CDPs to build high-converting audience segments. Performance Analysis & Reporting Track key performance metrics (CTR, CPM, CPA, ROAS, Viewability, VCR) using Google Analytics, Adobe Analytics, and custom dashboards . AdTech & MarTech Integration Ensure seamless integration of ad servers, tracking pixels, conversion tags, and API-driven automation for accurate campaign execution. Privacy & Compliance Management Ensure adherence to GDPR, CCPA, and industry regulations , implementing brand safety, fraud prevention, and cookieless targeting strategies . Cross-Functional Collaboration Work closely with creative, marketing, and analytics teams to align programmatic efforts with overall business objectives and customer insights. Industry Trends & Innovation Stay updated on AI-driven programmatic trends, CTV, OTT, DOOH, and emerging media buying innovations to enhance campaign effectiveness and efficiency Professional & Technical Skills: Programmatic Advertising Expertise Hands-on experience with DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr, MediaMath) and RTB, PMP, and programmatic direct buying . Data Analytics & Performance Tracking Strong analytical skills in Google Analytics (GA4), Adobe Analytics, and reporting tools (Tableau, Power BI, or Looker Studio) to measure campaign success and optimize performance. Audience Targeting & Data Management Expertise in DMPs/CDPs (Adobe Audience Manager, Salesforce DMP, Lotame) and identity solutions (Unified ID 2.0, LiveRamp, Google Privacy Sandbox) for effective audience segmentation. AdTech & MarTech Integration Knowledge of ad servers (Google Campaign Manager, Sizmek), API integrations, tracking pixels, and Google Tag Manager (GTM) to ensure accurate campaign execution. Privacy & Compliance Knowledge Strong understanding of GDPR, CCPA, brand safety measures, ad fraud prevention (IAS, DoubleVerify, Moat) , and cookieless targeting strategies for future-proof advertising Additional Information: - The ideal candidate is a data-driven programmatic media expert with hands-on experience in DSPs, audience targeting, and ad tech integration, possessing strong analytical skills, deep knowledge of privacy regulations (GDPR, CCPA), and AI-driven advertising trends, and the ability to optimize campaign performance for maximum ROI. About Our Company | AccentureQualification Good to have skills:Data & Analytics, marketing automation Experience:7 years of experience

About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasn t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target s global team and has more than 4,000 team members supporting the company s global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Target s agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understand the campaign needs of our media vendor Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals Understand and analyse the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

Job Title - GN -SONG - MT - Digital Marketing- Programatic Media Consultant Management Level :09 Management Consultant Location:Bangalore/ Gurgaon/Mumbai Must have skills:Technical & On-Page SEO Optimization, CRM Software Proficiency Job Summary:We are seeking a Programmatic Media Consultant to lead the planning, execution, and optimization of programmatic advertising campaigns across DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr). The ideal candidate will have deep expertise in real-time bidding (RTB), audience targeting, data-driven decision-making, and ad tech integration to maximize performance. This role requires a strong analytical mindset, hands-on campaign management skills, and a deep understanding of digital advertising trends to enhance media efficiency and drive ROI. Roles & Responsibilities: Programmatic Strategy & Execution Develop and implement data-driven programmatic media buying strategies across Google DV360, The Trade Desk, Amazon DSP, and Xandr. Campaign Management & Optimization Set up, monitor, and optimize real-time bidding (RTB), private marketplaces (PMPs), and direct programmatic deals to drive performance. Audience Targeting & Data Utilization Leverage first-party, second-party, and third-party data through DMPs/CDPs to build high-converting audience segments. Performance Analysis & Reporting Track key performance metrics (CTR, CPM, CPA, ROAS, Viewability, VCR) using Google Analytics, Adobe Analytics, and custom dashboards. AdTech & MarTech Integration Ensure seamless integration of ad servers, tracking pixels, conversion tags, and API-driven automation for accurate campaign execution. Privacy & Compliance Management Ensure adherence to GDPR, CCPA, and industry regulations, implementing brand safety, fraud prevention, and cookieless targeting strategies. Cross-Functional Collaboration Work closely with creative, marketing, and analytics teams to align programmatic efforts with overall business objectives and customer insights. Industry Trends & Innovation Stay updated on AI-driven programmatic trends, CTV, OTT, DOOH, and emerging media buying innovations to enhance campaign effectiveness and efficiency Professional & Technical Skills: Programmatic Advertising Expertise Hands-on experience with DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr, MediaMath) and RTB, PMP, and programmatic direct buying. Data Analytics & Performance Tracking Strong analytical skills in Google Analytics (GA4), Adobe Analytics, and reporting tools (Tableau, Power BI, or Looker Studio) to measure campaign success and optimize performance. Audience Targeting & Data Management Expertise in DMPs/CDPs (Adobe Audience Manager, Salesforce DMP, Lotame) and identity solutions (Unified ID 2.0, LiveRamp, Google Privacy Sandbox) for effective audience segmentation. AdTech & MarTech Integration Knowledge of ad servers (Google Campaign Manager, Sizmek), API integrations, tracking pixels, and Google Tag Manager (GTM) to ensure accurate campaign execution. Privacy & Compliance Knowledge Strong understanding of GDPR, CCPA, brand safety measures, ad fraud prevention (IAS, DoubleVerify, Moat), and cookieless targeting strategies for future-proof advertising Additional Information:- The ideal candidate is a data-driven programmatic media expert with hands-on experience in DSPs, audience targeting, and ad tech integration, possessing strong analytical skills, deep knowledge of privacy regulations (GDPR, CCPA), and AI-driven advertising trends, and the ability to optimize campaign performance for maximum ROI. Qualifications Good to have skills:Data & Analytics, marketing automation Experience:7 years of experience

Job Title - GN -SONG - MT - Digital Marketing- Programatic Media Consultant Management Level :09 Management Consultant Location:Bangalore/ Gurgaon/Mumbai Must have skills:Technical & On-Page SEO Optimization, CRM Software Proficiency Job Summary:We are seeking a Programmatic Media Consultant to lead the planning, execution, and optimization of programmatic advertising campaigns across DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr). The ideal candidate will have deep expertise in real-time bidding (RTB), audience targeting, data-driven decision-making, and ad tech integration to maximize performance. This role requires a strong analytical mindset, hands-on campaign management skills, and a deep understanding of digital advertising trends to enhance media efficiency and drive ROI. Roles & Responsibilities: Programmatic Strategy & Execution Develop and implement data-driven programmatic media buying strategies across Google DV360, The Trade Desk, Amazon DSP, and Xandr. Campaign Management & Optimization Set up, monitor, and optimize real-time bidding (RTB), private marketplaces (PMPs), and direct programmatic deals to drive performance. Audience Targeting & Data Utilization Leverage first-party, second-party, and third-party data through DMPs/CDPs to build high-converting audience segments. Performance Analysis & Reporting Track key performance metrics (CTR, CPM, CPA, ROAS, Viewability, VCR) using Google Analytics, Adobe Analytics, and custom dashboards. AdTech & MarTech Integration Ensure seamless integration of ad servers, tracking pixels, conversion tags, and API-driven automation for accurate campaign execution. Privacy & Compliance Management Ensure adherence to GDPR, CCPA, and industry regulations, implementing brand safety, fraud prevention, and cookieless targeting strategies. Cross-Functional Collaboration Work closely with creative, marketing, and analytics teams to align programmatic efforts with overall business objectives and customer insights. Industry Trends & Innovation Stay updated on AI-driven programmatic trends, CTV, OTT, DOOH, and emerging media buying innovations to enhance campaign effectiveness and efficiency Professional & Technical Skills: Programmatic Advertising Expertise Hands-on experience with DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr, MediaMath) and RTB, PMP, and programmatic direct buying. Data Analytics & Performance Tracking Strong analytical skills in Google Analytics (GA4), Adobe Analytics, and reporting tools (Tableau, Power BI, or Looker Studio) to measure campaign success and optimize performance. Audience Targeting & Data Management Expertise in DMPs/CDPs (Adobe Audience Manager, Salesforce DMP, Lotame) and identity solutions (Unified ID 2.0, LiveRamp, Google Privacy Sandbox) for effective audience segmentation. AdTech & MarTech Integration Knowledge of ad servers (Google Campaign Manager, Sizmek), API integrations, tracking pixels, and Google Tag Manager (GTM) to ensure accurate campaign execution. Privacy & Compliance Knowledge Strong understanding of GDPR, CCPA, brand safety measures, ad fraud prevention (IAS, DoubleVerify, Moat), and cookieless targeting strategies for future-proof advertising Additional Information:- The ideal candidate is a data-driven programmatic media expert with hands-on experience in DSPs, audience targeting, and ad tech integration, possessing strong analytical skills, deep knowledge of privacy regulations (GDPR, CCPA), and AI-driven advertising trends, and the ability to optimize campaign performance for maximum ROI. Qualifications Good to have skills:Data & Analytics, marketing automation Experience:7 years of experience

Job Title - GN -SONG - MT - Digital Marketing- Programatic Media Consultant Management Level :09 Management Consultant Location:Bangalore/ Gurgaon/Mumbai Must have skills:Technical & On-Page SEO Optimization, CRM Software Proficiency Job Summary:We are seeking a Programmatic Media Consultant to lead the planning, execution, and optimization of programmatic advertising campaigns across DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr). The ideal candidate will have deep expertise in real-time bidding (RTB), audience targeting, data-driven decision-making, and ad tech integration to maximize performance. This role requires a strong analytical mindset, hands-on campaign management skills, and a deep understanding of digital advertising trends to enhance media efficiency and drive ROI. Roles & Responsibilities: Programmatic Strategy & Execution Develop and implement data-driven programmatic media buying strategies across Google DV360, The Trade Desk, Amazon DSP, and Xandr. Campaign Management & Optimization Set up, monitor, and optimize real-time bidding (RTB), private marketplaces (PMPs), and direct programmatic deals to drive performance. Audience Targeting & Data Utilization Leverage first-party, second-party, and third-party data through DMPs/CDPs to build high-converting audience segments. Performance Analysis & Reporting Track key performance metrics (CTR, CPM, CPA, ROAS, Viewability, VCR) using Google Analytics, Adobe Analytics, and custom dashboards. AdTech & MarTech Integration Ensure seamless integration of ad servers, tracking pixels, conversion tags, and API-driven automation for accurate campaign execution. Privacy & Compliance Management Ensure adherence to GDPR, CCPA, and industry regulations, implementing brand safety, fraud prevention, and cookieless targeting strategies. Cross-Functional Collaboration Work closely with creative, marketing, and analytics teams to align programmatic efforts with overall business objectives and customer insights. Industry Trends & Innovation Stay updated on AI-driven programmatic trends, CTV, OTT, DOOH, and emerging media buying innovations to enhance campaign effectiveness and efficiency Professional & Technical Skills: Programmatic Advertising Expertise Hands-on experience with DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr, MediaMath) and RTB, PMP, and programmatic direct buying. Data Analytics & Performance Tracking Strong analytical skills in Google Analytics (GA4), Adobe Analytics, and reporting tools (Tableau, Power BI, or Looker Studio) to measure campaign success and optimize performance. Audience Targeting & Data Management Expertise in DMPs/CDPs (Adobe Audience Manager, Salesforce DMP, Lotame) and identity solutions (Unified ID 2.0, LiveRamp, Google Privacy Sandbox) for effective audience segmentation. AdTech & MarTech Integration Knowledge of ad servers (Google Campaign Manager, Sizmek), API integrations, tracking pixels, and Google Tag Manager (GTM) to ensure accurate campaign execution. Privacy & Compliance Knowledge Strong understanding of GDPR, CCPA, brand safety measures, ad fraud prevention (IAS, DoubleVerify, Moat), and cookieless targeting strategies for future-proof advertising Additional Information:- The ideal candidate is a data-driven programmatic media expert with hands-on experience in DSPs, audience targeting, and ad tech integration, possessing strong analytical skills, deep knowledge of privacy regulations (GDPR, CCPA), and AI-driven advertising trends, and the ability to optimize campaign performance for maximum ROI. Qualifications Good to have skills:Data & Analytics, marketing automation Experience:7 years of experience