Job Title: Digital Marketing Manager Job Summary: Responsible for overseeing and executing online marketing strategies aimed at increasing brand visibility, driving traffic to digital platforms, and boosting conversion rates. This role involves managing campaigns across various digital channels, including search engines, social media, email, and display advertising. The ideal candidate will have strong expertise in digital marketing, a data-driven mindset, and the ability to lead cross-functional teams to achieve business objectives. Key Responsibilities: Digital Strategy Development: Create and implement comprehensive digital marketing strategies to increase brand awareness, website traffic, and lead generation. Campaign Management: Plan, execute, and optimize digital marketing campaigns across various platforms, including social media, Google Ads, email marketing, and display advertising. SEO & SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic and paid search rankings and drive high-quality traffic to the company’s website. Content Marketing: Develop and manage content marketing strategies to engage target audiences, including blog posts, social media content, and video marketing. Social Media Management: Manage and grow the company’s presence across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) by creating engaging content, responding to inquiries, and analyzing performance. Sales generation across third party platforms: Post products and generate sales by B2B and B2C across third party platforms. Qualifications: Experience: 3-5 years of experience in digital marketing, including SEO, SEM, content marketing, and social media management. Skills: Strong knowledge of digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, email marketing software, etc.). Proficient in data analysis. Knowledge: In-depth understanding of digital marketing concepts, user behavior, conversion optimization, and digital campaign management. Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Certifications: Google Analytics, Google Ads, HubSpot, or other digital marketing certifications (preferred but not required). Key Attributes: Creative, strategic thinker with the ability to generate new ideas. Strong communication skills for presenting ideas and collaborating across teams. Data-driven and analytical, with the ability to interpret metrics and optimize campaigns. Detail-oriented, with the ability to manage multiple projects and deadlines. Passionate about staying ahead of trends and continuously improving marketing strategies. Results-oriented with a focus on ROI and performance metrics. Show more Show less
Job Title: Digital Marketing Executive Location: Kolkata Job Type: Full-time About the Role We are seeking a dynamic and creative Digital Marketing Executive to manage and grow our online presence. The ideal candidate will have hands-on experience in social media marketing, Shopify management, SEO, paid ads, content creation, and B2C marketing . You will be responsible for driving brand awareness, engagement, and conversions through innovative digital campaigns. Key Responsibilities Develop and execute digital marketing strategies across multiple platforms (Instagram, Facebook, Google Ads, etc.). Manage and optimize the company’s Shopify website for sales growth. Create engaging content (posts, reels, blogs, newsletters) aligned with brand voice. Run and monitor social media ads and Google Ads to maximize ROI. Improve website SEO ranking and drive organic traffic. Handle email marketing campaigns to nurture leads and increase sales. Track and analyze campaign performance with regular reporting. Collaborate with the design and sales teams to ensure consistent brand messaging. Stay updated with the latest digital marketing trends, tools, and best practices. Job Type: Full-time Pay: ₹9,167.51 - ₹20,000.00 per month Work Location: In person
Job Title: Online Sales Manager Location: Kolkata Employment Type: Full-Time Department: Sales & Marketing Reports To: Director Job Summary: We are seeking a dynamic and experienced Online Sales Manager for our online sales operations. This individual will be responsible for strategizing and executing the growth of our online sales channels, including B2C e-commerce platforms, marketplaces, and our brand website. The ideal candidate will have a strong background in digital sales, e-commerce backend management, product listing, and order handling. Knowledge on Shopify is a must. Key Responsibilities:1. Strategic Planning & Execution Develop and execute comprehensive online sales strategies to increase revenue and reach across all digital platforms. Identify new online avenues (marketplaces, D2C platforms, aggregators) for product distribution and sales. Analyze customer behavior and industry trends to optimize sales tactics and marketing campaigns. 2. Product Listing & Catalog Management Manage accurate and SEO-optimized product listings on all B2C platforms such as Amazon, Flipkart, Myntra, Ajio, Nykaa, and the company’s own website. Coordinate with design and inventory teams for product photography, descriptions, and specs. Ensure consistency in product representation across all channels. 3. E-Commerce Website Management Oversee backend operations of the company’s e-commerce website including inventory sync, order processing, payment gateway, and technical troubleshooting (in coordination with the web team). Optimize website user experience (UX) for better conversion rates. Work closely with marketing and content teams to ensure product visibility and customer engagement. 4. Order Processing & Fulfillment Monitor and manage the entire order lifecycle – from order receipt to dispatch and delivery across all online platforms. Coordinate with warehouse/logistics teams for timely and accurate dispatch. Track shipment, returns, and refunds; handle escalations in collaboration with customer support. 5. Sales Performance Tracking & Reporting Maintain regular reports on sales metrics, platform performance, and ROI. Use data analytics tools to assess product performance and customer engagement. Forecast inventory needs and manage reordering schedules to avoid stock-outs. 6. Team Coordination & Vendor Management Liaise with marketplace managers and platform account managers for growth campaigns and promotions. Negotiate platform fees, commissions, and advertising plans where applicable. Qualifications: Bachelor’s degree in Business, Marketing, E-commerce, or related field. MBA preferred. 3–5 years of proven experience in online sales, preferably in fashion, home décor, or consumer goods. Hands-on experience with major e-commerce platforms (Amazon, Flipkart, Shopify, WooCommerce, etc.). Strong knowledge of digital marketing concepts and tools (Google Analytics, SEO, PPC, etc.). Proficiency in Microsoft Excel, inventory management systems, and order processing software. Key Skills: Strategic thinking and problem-solving ability Excellent organizational and project management skills Strong communication and coordination abilities Attention to detail and ability to multitask Customer-focused mindset with ability to resolve issues swiftly Data-driven decision-making Job Type: Full-time Pay: ₹11,267.96 - ₹30,000.00 per month Work Location: In person