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LinkedIn Social Media Marketer

3 years

2 - 3 Lacs

Bengaluru, Karnataka

Posted:4 weeks ago| Platform: SimplyHired logo

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Skills Required

Marketing Social media management English Bachelor's degree Communication skills Marketing

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary:

We are looking for a creative and analytical LinkedIn Social Media Marketer to manage and grow our brand presence on LinkedIn. You will be responsible for building engagement, driving B2B awareness, generating leads, and positioning the company as a thought leader in its industry. Ideal for someone who understands LinkedIn's algorithm, audience behavior, and content trends.

Key Responsibilities:
  • Develop and execute a LinkedIn content strategy aligned with business and marketing goals.
  • Manage the company's LinkedIn page and support personal branding of key leadership profiles.
  • Create, schedule, and publish high-quality posts including text, images, carousels, videos, and polls.
  • Write compelling copy for company updates, product launches, employee spotlights, and industry insights.
  • Monitor LinkedIn analytics to track engagement, reach, and conversions; adjust strategies accordingly.
  • Run targeted LinkedIn ad campaigns (sponsored posts, lead generation forms, etc.) if required.
  • Identify trends, hashtags, and opportunities for community building and brand visibility.
  • Engage with relevant industry pages, groups, and comments to build a strong network.
  • Coordinate with design, sales, and HR teams for campaign input and alignment.
  • Track competitors and benchmark performance.

Qualifications & Skills:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1–3 years of experience in social media marketing, preferably with B2B or tech companies.
  • Proven knowledge of LinkedIn's platform, content trends, and analytics tools.
  • Strong written English communication and copywriting skills.
  • Basic design skills using Canva or similar tools (preferred).
  • Knowledge of LinkedIn Ads Manager (optional but a plus).
  • Self-starter with a creative mindset and attention to detail.

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