39 Lead Scoring Jobs - Page 2

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that collaborates with 3,200+ customers and 700+ partners in over 100 countries to enhance revenue generation through acquisition, retention, and wallet share expansion. Established in 2004 in India, RateGain partners with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and leading car rentals, aiding them in unlocking new revenue streams daily. The mission at RateGain is to establish a world-class global marketing function that fosters predictable pipeline growth, solidifies the brand's position as a category leader, and propels expansion across enterprise and mid-market segments worldwide, ultimately delivering measurable ROI and supporting the company's next inflection point. Key Responsibilities: 1. **Scalable Demand Generation** - Achieve 35x YoY growth in marketing-sourced pipeline through integrated campaigns and ABM strategies. - Enhance MQL to SQL conversion rates by 25% via lead scoring, nurturing, and aligning with sales. - Develop a predictable demand engine utilizing paid, organic, and partner-led channels. 2. **Global Brand Positioning** - Reposition the company as a thought leader in the target category through strategic content, executive visibility, and category creation initiatives. - Drive a 3x increase in brand mentions, media hits, and analyst visibility across key markets. - Launch a refreshed global brand narrative and visual identity in line with business growth priorities. 3. **Product Marketing Maturity** - Introduce a robust competitive messaging and positioning framework to stand out in the crowded travel/hospitality tech market. - Provide sales with localized enablement toolkits across 3 priority geographies. - Establish a regular cadence of product launch GTM plans with aligned campaign rollouts. 4. **Team Building & Structure** - Build and retain a high-performing team across demand gen, product marketing, content, brand, and ops. - Establish a hybrid global team structure that scales with international expansion. 5. **GTM Partnership** - Collaborate closely with Sales, Product, and Customer Success to drive a unified GTM strategy aligned with market and customer needs. - Co-own pipeline generation and velocity goals with the CRO through shared KPIs and synchronized GTM planning. 6. **Marketing Tech Stack Optimization** - Streamline the Martech stack to reduce costs by 20% while enhancing campaign efficiency and attribution accuracy. - Consolidate data across MAP, CRM, and CDP platforms to enable personalized, scalable, and compliant marketing execution. Functional KPIs: - 40% of total qualified pipeline influenced or sourced by marketing. - Increase conversion rate by 25% through optimized scoring, nurturing, and hand-off processes. - Achieve predefined CTR, CPL, and ROI benchmarks for paid, organic, and ABM campaigns. - Timely rollout of enablement assets for new products or key geographies. - Reduce cost by 20% while increasing automation, lead attribution accuracy, and campaign velocity. Strategic KPIs: - 35x YoY Growth in Marketing-Sourced Pipeline. - Achieve 3x increase in brand awareness metrics in target markets. - Launch competitive messaging framework and enablement assets across core regions and product lines. - Execute joint GTM plans aligned with product roadmap for predictable pipeline and revenue acceleration. Key Competencies: - Strategic Thinking - B2B SaaS Expertise - Demand Gen Mastery - Brand Storytelling - Product Marketing Depth - Global Mindset - Data-Driven Decision Making Education & Work Experience: - MBA in Marketing, Strategy, or related field from a Tier-1 business school. - Bachelor's degree in Business, Engineering, or related discipline. - 15+ years of progressive marketing leadership experience, including 5-7 years in a leadership marketing role. RateGain Travel Technologies Limited is an equal opportunity employer.,

As a HubSpot Operations Specialist at Brand Pipal, a subsidiary of NLB Services, you will be a key player in driving sales and marketing automation using HubSpot Enterprise. With a focus on aligning sales workflows, marketing automation, AI integrations, and content ops, you will lead the platform setup and optimization to support sales enablement, marketing efficiency, and intelligent automation. Your role will involve a strategic and executional approach, combining technical HubSpot expertise with growth marketing thinking to own processes from pipeline configuration to AI-enhanced campaigns and reporting. Your responsibilities will include: Sales Enablement & CRM Optimization - Mapping and mirroring sales processes in HubSpot, including deal stages, pipeline structuring, and team-based routing. - Ensuring clean, deduplicated, and accurate data migration and hygiene across lifecycle stages. - Setting up and optimizing lead capture forms with smart fields and behavior-based triggers. - Building automated sequences for follow-ups, lead nurturing, and internal notifications. - Integrating email tracking and calendar tools for seamless outreach and meeting scheduling. - Tracking sales agent performance through custom reports and dashboards, forecasting deal closures, and pipeline health. - Designing and implementing lead scoring models based on behavior, engagement, and source. Marketing Automation & Content Execution - Creating workflows for lifecycle emails, personalized campaigns, and AI-enhanced nurture flows. - Leading the use of HubSpot AI to automate email generation, smart content recommendations, deal forecasting, lead prioritization, and workflow decision branches. - Driving SEO and data insights with integrated reporting and analytics dashboards. - Setting up AI chatbots, content recommendation modules, and personalization tokens for better engagement. - Collaborating with design, content, and performance teams to create scalable, multi-touch campaigns. AI Integration and Custom Workflow Engineering - Utilizing HubSpot's AI Workflows and Breeze to define triggers, suggest actions, and personalize experiences. - Building and testing AI-enhanced automation for email generation, task creation, customer segmentation and tagging, and smart decision trees based on user behavior. - Optionally integrating with third-party AI tools to enrich workflows and automate growth ops. Analytics, Reporting & Insights - Building custom dashboards across Sales and Marketing hubs for executive reporting and daily operations. - Tracking metrics such as lead-to-deal velocity, email engagement, pipeline movement, campaign ROI, and sales rep productivity. - Presenting insights and recommendations to improve efficiency, conversion, and alignment. To excel in this role, you should have: - 4+ years of deep hands-on experience with HubSpot Enterprise (Sales, Marketing, and Content Hub). - Expertise in sales pipeline configuration, deal forecasting, sales enablement, workflow automation, lead scoring, and AI-powered content and marketing operations. - A strong understanding of inbound marketing, lead lifecycle management, and customer journey automation. - Comfort in creating complex reports and collaborating cross-functionally with sales, content, and digital teams. - An analytical mindset with a passion for clean data, scalable systems, and smart automation. Desirable skills include: - HubSpot Certifications in Marketing Software, Sales Hub Implementation, Workflow Automation, and AI in Marketing. - Experience working with global B2B teams, SaaS clients, or high-volume content operations. - Familiarity with tools like Drift, Clay, Zapier, Clearbit, ChatGPT, or Salesforce integrations. Joining Brand Pipal means working at the forefront of AI-led marketing operations, shaping sales and marketing automation for global brands, being part of a collaborative, fast-paced, performance-first team that blends creativity and tech, and building scalable systems that truly impact revenue, growth, and customer engagement.,

As a Marketing Automation Expert with 8-15 years of experience in the B2B SaaS industry, you will play a crucial role in leading demand generation and automation initiatives. Your responsibilities will include designing and optimizing multi-channel campaigns across various platforms like paid search, social media, email, and websites. You will work towards aligning marketing automation with CRM systems such as Salesforce to ensure seamless lead management, nurturing, and conversion workflows. Your role will extend to managing lifecycle campaigns, enhancing funnel velocity, implementing lead scoring models, and establishing a high-performing demand engine that consistently generates MQLs and drives pipelines. A crucial aspect of your responsibility will involve data-driven optimization through continuous analysis of key metrics like CPL, CTR, CAC, and ROI using tools like GA4, HubSpot Analytics, and Salesforce dashboards. Furthermore, you will oversee website performance, CRO initiatives, conduct A/B tests, and enhance the overall landing page experience. Your proficiency in SEO/SEM strategies, content alignment, and paid media performance will be vital for success in this role. Knowledge of ABM platforms, CDPs, and personalization tools will be considered advantageous. Additionally, you will be tasked with developing reporting frameworks and facilitating alignment between marketing and sales teams through shared KPIs and insights. This position demands a high level of cross-functional collaboration with teams such as content, product marketing, sales, and RevOps to ensure a cohesive go-to-market strategy. The ideal candidate should possess a growth mindset, excellent communication abilities, and adeptness in managing multiple stakeholders and vendors. Preference will be given to candidates with a background in B2B SaaS and certifications in tools like HubSpot, Salesforce, or Google Ads. You can anticipate working in a dynamic and collaborative environment that presents opportunities for taking ownership, influencing growth strategies, and contributing significantly to the scaling of our marketing function. If you are enthusiastic about automation, demand generation, and leveraging data for decision-making, we invite you to apply. **Must-Have Skills:** - 8-15 years of marketing automation experience - Proficiency in tools like HubSpot, Marketo, Eloqua - In-depth knowledge of B2B SaaS sales cycles and buyer journeys - Strong familiarity with Salesforce or other CRMs and marketing automation integrations - Track record of successfully managing SEO, SEM, and performance marketing campaigns - Competence in analytics platforms such as HubSpot, Zoho CRM, Salesforce dashboards - Demonstrated ability in lead scoring, nurturing, and full-funnel reporting - Excellent communication and cross-functional collaboration skills **Good-to-Have Skills:** - Experience with ABM platforms like Demandbase, 6sense, RollWorks - Exposure to customer data platforms (CDPs) or personalization tools - Certifications in HubSpot, Salesforce, Google Ads, or similar platforms - Proficiency in CRO tools and A/B testing frameworks - Background in establishing marketing automation processes from the ground up,

We are seeking an experienced HubSpot specialist to enhance and optimize HubSpot functionality across various departments within a global B2B SaaS company operating in the RegTech sector. The ideal candidate will have a proven track record of successfully implementing HubSpot solutions for B2B SaaS organizations, possessing a deep understanding of CRM setup, automation, workflows, integrations, and reporting. Your responsibilities will include the full setup of the CRM system, encompassing contacts, companies, deals, pipelines, and properties. You will be tasked with configuring the Marketing Hub by establishing lead scoring mechanisms, creating forms, managing emails, setting up campaigns, and implementing tracking functionalities. In addition, you will configure the Sales Hub by defining pipelines, creating sequences, managing tasks, forecasting, and automating processes. Building workflows for the outbound team, managing follow-ups, and implementing lead rotation strategies will also be a key aspect of your role. Furthermore, you will be responsible for setting up Customer Success pipelines and ticketing workflows, as well as integrating legal workflows such as contract tracking, reminders, and tools like DocuSign. Facilitating cross-team automation and handoffs among Marketing, Sales, Legal, and Customer Success departments will be essential. Developing dashboards and reports to monitor performance metrics and training internal teams while documenting workflows will also be part of your duties. The successful candidate must demonstrate a proven track record of implementing HubSpot solutions for B2B SaaS companies and possess a solid understanding of CRM systems, sales funnels, and marketing automation. Experience with cross-functional workflows involving sales, marketing, Customer Success, and legal departments will be highly advantageous.,

We are seeking an experienced HubSpot specialist to enhance and streamline HubSpot operations within various departments of a global B2B SaaS company in the RegTech sector. The ideal candidate should possess prior experience in implementing HubSpot for B2B SaaS companies, showcasing proficiency in CRM setup, automation, workflows, integrations, and reporting. Key Responsibilities: - Complete CRM setup including contacts, companies, deals, pipelines, and properties - Customize Marketing Hub by setting up lead scoring, forms, emails, campaigns, and tracking - Configure Sales Hub with pipelines, sequences, tasks, forecasting, and automation - Develop workflows for the outbound team, follow-ups, and lead rotation - Establish Customer Success pipelines and ticketing workflows - Integrate legal workflows such as contract tracking, reminders, and tools like DocuSign - Implement cross-team automation and handoffs between Marketing, Sales, Legal, and Customer Success - Generate dashboards and reports to monitor performance effectively - Conduct internal training sessions and document workflows for future reference Requirements: - Demonstrated expertise in HubSpot implementation for B2B SaaS companies - Sound knowledge of CRM systems, sales funnels, and marketing automation - Experience in managing cross-functional workflows encompassing sales, marketing, customer success, and legal departments,

As a Senior HubSpot Operations Specialist at Brand Pipal, a subsidiary of NLB Services, you will play a vital role in aligning sales workflows, marketing automation, and content operations at scale. With over 4 years of experience in HubSpot Enterprise, you will lead platform setup and optimization to drive sales enablement, marketing efficiency, and intelligent automation. Your responsibilities will include mapping and mirroring sales processes in HubSpot, ensuring clean data migration, setting up lead capture forms, building automated sequences for lead nurturing, integrating email tracking tools, and designing lead scoring models. Additionally, you will create workflows for lifecycle emails, personalized campaigns, and AI-enhanced nurture flows, leveraging HubSpot AI for email generation, smart content recommendations, and deal forecasting. In this role, you will also work on AI integration and custom workflow engineering, defining triggers, suggesting actions, and personalizing experiences using HubSpot's AI Workflows and Breeze. Furthermore, you will be responsible for building custom dashboards across Sales and Marketing hubs, tracking metrics, and presenting insights to improve efficiency, conversion rates, and alignment. To excel in this position, you must possess 4+ years of hands-on experience with HubSpot Enterprise, expertise in sales pipeline configuration, deal forecasting, workflow automation, and AI-powered content operations. You should have a strong understanding of inbound marketing, lead lifecycle management, and customer journey automation, along with the ability to create complex reports and collaborate cross-functionally with various teams. Desirable skills include having certifications in Marketing Software, Sales Hub Implementation, Workflow Automation, and AI in Marketing, as well as experience working with global B2B teams, SaaS clients, or high-volume content operations. Familiarity with tools like Drift, Clay, Zapier, Clearbit, ChatGPT, or Salesforce integrations would be beneficial. Joining Brand Pipal will allow you to work at the forefront of AI-led marketing operations, shape sales and marketing automation for global brands, and be part of a collaborative, fast-paced team that values performance, creativity, and technology. You will have the opportunity to build scalable systems that have a real impact on revenue, growth, and customer engagement.,

Pivot Roots, a Havas Company, is seeking a dynamic Marketing Automation Specialist with 4-6 years of experience to join our growing team. In this role, you will play a key part in designing, implementing, and optimizing marketing automation campaigns that drive lead generation, customer engagement, and revenue growth. You will work closely with cross-functional teams to monitor web analytics, track campaign performance, and use marketing analytics tools to derive actionable insights. The ideal candidate is detail-oriented, data-driven, and passionate about leveraging automation to enhance marketing strategies and business outcomes. Responsibilities Build, develop, and execute marketing promotional and editorial campaigns using Braze, MoEngage, CleverTap (experience in these platforms is a must). Assist in setting up A/B tests or control group tests, monitor performance, document learnings, and apply insights to future campaigns. Support the quality assurance (QA) process for email marketing, push notifications, and in-app messaging to ensure flawless execution. Compile campaign data and contribute to weekly and monthly reports, providing insights and recommendations for improvements. Collaborate with cross-functional teams to contribute ideas, assist in preparing proposals, oversee parts of the production process, and support campaign delivery. Required Candidate profile Hands-on experience with Braze, MoEngage, CleverTap; experience with Salesforce Marketing Cloud or Adobe Campaign is a plus. Experience working with BFSI clients will be an added advantage. Basic knowledge of marketing concepts such as segmentation, targeting, personalization, and campaign analytics. Some familiarity with HTML, CSS, and comfort working with SQL or Python is appreciated. Proficiency with Microsoft Office or Google Workspace, especially Excel/Google Sheets for data handling. Strong curiosity and eagerness to learn about marketing technology and automation tools. Excellent attention to detail, organizational skills, and a proactive attitude. Here at Havas across the group we pride ourselves on being committed to offering eq

https://www.alliancerecruitmentagency.com/job/3461/ahmedabad/pre-qualifying-executive/

Key Responsibilities: Manage complete email campaign lifecycle using Pardot and Salesforce Handle segmentation , automation workflows , and lead management Ensure proper data governance , lead hygiene, and CRM integration Set up and optimize forms , landing pages , and email tracking Monitor campaign performance with analytics and generate detailed reports Ensure compliance with GDPR , CAN-SPAM , and other data privacy laws Align and collaborate with client's CRM and Marketing Operations teams Develop and maintain lead scoring strategies and nurture flows Candidate Requirements: 68 years of experience in email marketing and marketing automation Minimum 4 years hands-on with Pardot and Salesforce Proven expertise in workflow automation , data segmentation , and reporting In-depth understanding of email compliance laws (GDPR, CAN-SPAM) Strong communication skills and experience in B2B SaaS environments Immediate joiners preferred

Lead architecture & development of custom HubSpot solutions across hubs; create modules, templates, APIs, workflows, and integrations; enhance UX, automation & data integrity; support digital campaigns; ensure best practices and platform updates. Required Candidate profile Senior HubSpot Developer with 5+ yrs in CMS, workflows,API integrations & custom-coded solutions.Skilled in HubL, HTML, CSS,JavaScript. Strong in automation, scalable builds & cross-team collaboration

This role is for one of the Weekday's clients Min Experience: 6 years Location: Gurgaon JobType: full-time We're looking for a strategic and execution-focusedMarketing Operations Leaderto architect and scale a high-performance GTM engine. This role demands deep expertise in campaign operations, marketing technology, automation, and analytics. You'll be instrumental in enabling marketing-led growth by building scalable systems, driving process rigor, and enabling real-time decision-making across the GTM funnel. Requirements Key Responsibilities 1. Marketing Operations Goal:Build a high-precision GTM engine that scales with speed and accuracy. Own end-to-end execution of marketing campaigns: setup, A/B testing, lead capture (digital), event lead uploads, scoring, deduplication, routing, and performance tracking. Drive collaboration with SDR, Sales Ops, and RevOps to ensure accurate attribution, lifecycle progression, and lead qualification. Establish and enforce SLAs across lead journey stages (MQL > SQL > Opportunity > Pipeline). Define, optimize, and maintain lead scoring and grading models. Develop repeatable operational playbooks and QA workflows for product launches, rollouts, and regional campaigns. Maintain campaign and lead taxonomy, naming conventions, and hygiene across platforms (e.g., HubSpot). 2. MarTech Stack & Automation Goal:Build an efficient and interoperable MarTech ecosystem to power marketing performance. Design long-term MarTech architecture aligned with GTM strategy and evolving tools. Own roadmap development, tool evaluation, selection, onboarding, integration, and optimization. Lead automation across campaign journeys: nurturing, retargeting, personalization, and enrichment. Ensure data flow, platform syncs, and custom API workflows function seamlessly across systems. Conduct regular audits for tool performance, redundancy, and compliance. Drive experiments through A/B testing tools and personalization frameworks. Lead rationalization and sunset strategies for redundant or underperforming technologies. 3. Marketing Analytics & Insights Goal:Be the single source of truth for GTM performance and conversion diagnostics. Define metrics and frameworks to monitor funnel health, efficiency, and velocity across segments and geographies. Create and maintain dashboards for CAC, ROI, MQL-to-Close, channel performance, and budget utilization. Partner with Finance and RevOps to align on forecasts, pacing, and marketing ROI. Support all marketing functions (product marketing, demand gen, events, partnerships) with analytics to guide decisions. Build attribution models and perform scenario analysis to inform campaign investment strategies. Present monthly/quarterly insights, highlighting optimization opportunities and business impact. Qualifications 610 years of experience in marketing operations, growth marketing, or analytics in a high-growth B2B SaaS environment. Proven record of supporting $10M$100M+ ARR growth through GTM operational excellence. Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting). Strong understanding of B2B funnels, pipeline metrics, lead lifecycles, and attribution frameworks. Exceptional analytical, organizational, and cross-functional collaboration skills. Proactive, structured, and data-driven executor who thrives in fast-paced environments. Bonus:HubSpot certification and proficiency in CRM workflow architecture is highly desirable. Success Metrics Your success in this role will be measured by: Uptime, reliability, and scalability of marketing operations Increased MQL to Opportunity conversion rates Improved pipeline velocity and forecasting accuracy Optimized CAC and campaign-level ROI Data visibility and decision-making empowerment across GTM teams Key Skills: HubSpot, Campaign Management, A/B Testing, Lead Scoring, Martech Strategy, Analytics & Reporting, GTM Operations, Workflow Automation

About the Role As theManager-Demand Generation , you will be a key leader within the Marketing team, reporting directly to the Director of Demand Generation. In this role, you will be responsible for managing and mentoring a team of demand generation specialists, driving high-performing lead generation campaigns, and executing strategies that align with the overall marketing and sales goals of Innovaccer. You will play an integral role in shaping the growth of our pipeline, building scalable demand generation programs, and delivering measurable results across the US healthcare technology market. Your leadership will empower the team to execute campaigns that engage and convert potential customers while optimizing processes, tools, and technologies that support pipeline growth. You will work closely with sales, marketing, and leadership teams to ensure alignment and help innovate approaches that accelerate revenue growth. A Day in the Life Team Leadership & Development: Lead and mentor a high-performing demand generation team, providing guidance, training, and support to ensure success across all campaigns. Foster a culture of collaboration, innovation, and continuous improvement within the team. Set clear performance expectations, monitor KPIs, and provide regular feedback to team members to ensure consistent growth and achievement of goals. Conduct regular 1:1 meetings with team members to provide coaching, career development, and performance reviews. Strategic Campaign Planning & Execution: Design and implement comprehensive demand generation strategies to build and expand the sales pipeline, focusing on the US healthcare technology market. Oversee the development and execution of targeted campaigns (including cold calling, email marketing, LinkedIn outreach) to engage high-value accounts and decision-makers. Work with cross-functional teams to create impactful messaging, offers, and content for campaigns that resonate with key personas in healthcare technology. Own the lead qualification process and ensure effective lead handoff to the sales team. Account Mapping & Market Research: Lead account mapping efforts to identify, prioritize, and target high-potential accounts, ensuring alignment with sales goals and regional objectives. Use data-driven insights and market research to identify trends, challenges, and opportunities within the healthcare space, and adapt strategies accordingly. Guide the team in researching accounts, discovering key personas, and understanding their pain points to develop tailored outreach strategies. Sales and Revenue Alignment: Collaborate with the sales team to align on target accounts, sales goals, and campaign objectives, ensuring effective pipeline handoff and conversion. Monitor sales pipeline metrics (KPIs) and work with the Director of Demand Generation to report on lead generation success, sales opportunities, and forecast accuracy. Develop and present detailed performance reports, including lead generation activity, conversion rates, meeting outcomes, and pipeline health. Continuous Improvement & Innovation: Continuously optimize demand generation processes by experimenting with new tactics, channels, and technologies to improve lead quality and pipeline efficiency. Regularly review team performance and campaign results, applying insights to refine and enhance future strategies. Ensure the team stays ahead of industry trends and best practices in demand generation, sales, and marketing technologies. Collaboration Across Teams: Work closely with marketing leadership, content, and sales teams to ensure alignment of messaging and a seamless experience for prospective customers. Serve as the bridge between demand generation and other departments (sales, product, customer success) to ensure cohesive, customer-focused initiatives. Leverage CRM tools and marketing automation platforms to streamline and scale demand generation efforts. Key Performance Indicators (KPIs): Define and track KPIs such as Qualified Leads, Conversion Rates, Sales Pipeline Health, and Deal Velocity. Ensure team members meet or exceed individual and team targets in terms of lead generation, pipeline growth, and sales opportunities. Preferred Skills 6-10 years of experience in demand generation, lead generation, or sales development, with a strong focus on the US healthcare technology market. Proven experience managing and leading a team in a fast-paced, high-growth environment. Strong understanding of B2B demand generation strategies, including cold calling, email marketing, LinkedIn outreach, and lead nurturing. Exceptional communication and interpersonal skills, with the ability to engage and influence key stakeholders and decision-makers. Track record of consistently achieving or exceeding lead generation and sales targets. Proficiency in CRM software (Salesforce, HubSpot, or similar) and marketing automation platforms (Marketo, Eloqua, Pardot, etc.). Experience with sales and marketing data analytics to drive informed decisions. Ability to think strategically and execute tactically with attention to detail.

We are hiring an experienced Email Marketing & Automation Specialist for a 12-month full-time position based in Noida The candidate will work closely with a leading B2B SaaS client, managing end-to-end email campaign execution using Pardot and Salesforce Responsibilities include campaign building, segmentation, workflow automation, data governance, and lead management The role also involves setting up and optimizing forms, landing pages, tracking, analytics, and reporting A strong understanding of GDPR, CAN-SPAM compliance, lead scoring, and close coordination with the clients CRM/Marketing Ops team is essential Immediate joiners with 6--8 years of experience and at least 4 years in Pardot/Salesforce are preferred

Location: IT Park Chandigarh Experience: 5+ years Function: Marketing | Content Strategy | Marketing Automation | Demand Generation Industry: IT Services Role Overview The Growth Content Strategist & HubSpot Automation Lead will drive pipeline growth through powerful content strategies, lifecycle marketing, and paid media campaigns. You will be responsible for aligning editorial planning with GTM objectives, building automation workflows in HubSpot, and translating insights into actionable outcomes. Youll collaborate across Marketing, Sales, Product, and Design teams—owning end-to-end execution from ideation to performance optimization. Key Responsibilities Content Strategy & Roadmap Build and maintain the editorial calendar. Align themes with SEO priorities, sales plays, and overall GTM objectives. Research & Insight Conduct deep industry, competitor, and keyword research to decide what to create, why, and where it fits in the buyer journey. Translate findings into data-backed briefs for writers, designers, and SMEs. HubSpot Lifecycle & AI Workflows Design persona-based lead scoring, automated nurture tracks, and newsletter programs inside HubSpot. Embed Gen AI tools for faster outlines, repurposing, and distribution. Multi-Channel Distribution Launch and optimise paid campaigns on LinkedIn & Facebook, audience building, creative testing, budget pacing. Performance & Optimisation Create dashboards in HubSpot, Looker Studio etc.. Run monthly reviews; translate insights into rapid experiments and iterations. Key Requirements 5+ years of B2B experience driving pipeline through content strategy and marketing automation. HubSpot power-user—experienced in workflows, lead scoring, newsletters, reporting, and attribution tracking. Proven experience with paid campaign execution across LinkedIn, Meta (Facebook), and Google. Strong research ability—comfortable mining competitor data, market reports, and search trends to inform content direction. Proficiency with Gen AI / LLM tools for content ideation, drafting, repurposing, and personalization. Solid grasp of SEO fundamentals and demand generation strategies. Data-literate—able to build performance dashboards and convert insights into experiments. Self-starter who thrives on ownership, outcomes, and continuous improvement. Nice to Have Experience with HubSpot CRM integrations and data syncs with other tools. Familiarity with marketing analytics platforms like Looker Studio, GA4, or SEMrush. Exposure to SaaS, eCommerce, or enterprise marketing environments. Why Join Us Work with a purpose-driven, globally distributed team on cutting-edge digital challenges Direct access to leadership and opportunity to influence key business outcomes Growth-focused culture that values innovation, ownership, and continuous learning