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Lead - Campaign Management & Customer Insights

Lead - Campaign Management & Customer Insights

Tata Play Fiber

8 - 13 years

11 - 15 Lacs

mumbai

Posted:5 days ago| Platform:

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Skills Required

lead - campaign management & customer insights

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for people withpassion, curiosity & conviction, people who are eager to break away fromconventional roles and do jobs never done before.

What youll be doing:

The Campaign Management & Customer Insights role is responsible for leadingend-to-end customer lifecycle campaigns, leveraging data-driven insights toenhance engagement, retention, and revenue growth. The role also overseesMarTech platform management and provides UI/UX feedback to strengthen app anddigital innovations. A key part of the mandate is close collaboration withcross-functional teams to design, execute, and measure impactful campaigns, while driving a deeper understanding of customer behaviour through analyticsand insights.

Key Skillset:

Strong knowledge of CustomerLifecycle Management (CLM), CRM, and multi-channel campaign management.

Proficiency with campaignmanagement platforms is added advantage (eg, MoEngage, CleverTap, WebEngage,Salesforce, etc).

Strong analytical skills with theability to interpret data, identify trends, and generate actionable insights.

Excellent project management,communication, and stakeholder engagement abilities.

Ability to multitask and thriveunder tight timelines in a fast-paced environment.

What you'll bring to the team:

Campaign Management

Plan, design, and execute lifecyclecampaigns across SMS, Email, App, WhatsApp, Notifications, and other channelsto drive engagement, renewals, upgrades, and win-backs.

Partner with the CLM Head to definecampaign strategy, segmentation logic, and messaging frameworks.

Ensure timely, accurate executionof campaigns aligned with business priorities.

Continuously monitor, optimize, andreport campaign performance against KPIs such as CTR, conversions, churnreduction, and ARPU uplift.

Customer Insights &Analytics

Translatecustomer data into actionable insights for segmentation, targeting, and personalization.

Collaboratewith Analytics/BI teams to track journeys, lifecycle stages, and behavioralpatterns.

Conductpost-campaign deep-dives to identify learnings and apply them to futureinitiatives.

Championdata-driven decision-making within the CLM team.

Collaboration &Stakeholder Management

Workclosely with product, sales, digital, and technology teams to align campaignplanning and execution.

Partnerwith creative/content teams to deliver compelling, personalized communication.

Engagewith MarTech vendors and partners to enable automation, personalization, andcampaign optimization.

What all qualifications dowe expect:

we'relooking for someone with a decent educational background.

Education requirements: Postgraduatein Marketing, Business Management, or related field.

Experience

: 8 years+ of experience in CLM,customer insights, or digital campaign management.

Proven track record ofdelivering multi-channel customer lifecycle campaigns.

Prior experience insubscription, telecom, OTT or digital-first industries preferred.

Join us as:

Grade M4

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Lead - Campaign Management & Customer Insights