Kutchina Home Makers Pvt. Ltd.

Role & responsibilities Creative Development Design engaging creatives for paid ads (Meta, Google, LinkedIn, etc.) and organic posts/reels. Use Canva, Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.) and AI-based creative tools for high-quality output. Develop motion graphics, short videos, and reels that align with brand tone and campaigns. 2. Content Execution Ideate & execute monthly social media calendars (organic + paid campaigns). Ensure consistency with brand guidelines and maintain a premium brand look. Adapt creatives as per platform requirements (Instagram, Facebook, YouTube, LinkedIn, etc.). 3. Ad Creatives & Performance Support Design variations for ad campaigns (A/B testing creatives). Work closely with the performance marketing team to create conversion-focused ad assets. Optimize creatives based on campaign insights & engagement reports. 4. Trend & Innovation Stay updated with social media trends, formats, and platform updates. Experiment with AI design/video tools to bring innovative content ideas. Suggest fresh campaign ideas & viral-worthy content. Preferred candidate profile Proficiency in Adobe Creative Suite + Canva (Photoshop, Illustrator, Premiere Pro/After Effects). Knowledge of AI design & video tools (Midjourney, Runway, D-ID, etc. or equivalents). Strong sense of design, typography, and color balance. Understanding of social media content formats, storytelling, and engagement tactics. Ability to multitask, manage deadlines, and deliver high-quality work consistently. Qualifications & Experience: Degree/Diploma in Design, Multimedia, Mass Communication, Marketing, or related field. 2-4 years of experience in social media content design (agency or brand side). Strong portfolio of past social media creatives, reels, or ad designs is a must.