Develop and maintain strong relationships with clients, including makeup artists, salons, and retail partners, to drive sales growth and brand loyalty. Identify and develop new business opportunities through proactive prospecting and networking within the cosmetics and retail industry throughout the North East region. Effectively present Kryolan's product offerings to customers, providing product knowledge and demonstrations. Consistently achieve and exceed sales targets by implementing effective sales strategies and managing a well-organized sales pipeline. Conduct regular market research to stay informed on industry trends, the competitive landscape, and customer needs, sharing valuable insights with management. Collaborate with the marketing team to support regional promotional campaigns, product launches, and events. Represent Kryolan at trade shows and industry events, promoting products and networking with potential clients. Work closely with the supply chain team to monitor the supply of products to our authorized sales partners, ensuring timely delivery and adequate stock levels. Prepare and submit comprehensive monthly reports detailing sales performance, activities, key events, and market observations.
Deliver excellent service to ensure high levels of customer satisfaction. Motivate the sales team to meet sales objectives by training and mentoring staff. Create business strategies to attract new customers, expand store traffic, and enhance profitability. Ensure business growth year on year basis. Plan regular visit to different Academies and Salons for business tie-ups. Delegate work to store team to ensure store operations run smoothly and mointor them closely. Follow store SOP and ensure all other staffs follow the same. Create weekly staff roster and plan resource for supporting training team and marketing team whenever needed. Hire, train, and oversee new staff. Respond to customer complaints and concerns in a professional manner. Ensure store compliance with health and safety regulations and follow industrial standards. Develop and arrange promotional material and in-store displays. Prepare detailed reports on buying trends, customer requirements, and profits. Undertake store administration duties such as managing store budgets and updating financial records. Monitor inventory levels and order new items. Maintain store monthly report and conduct periodic inventory audits. Take care store maintenance work whenever needed. Preferred candidate profile
Job Title: E-commerce & Modern Trade Manager Department: Digital Commerce / Sales / Marketing Location: Mumbai Job Type: Full-Time / Permanent Job Summary: We are seeking a commercially driven and strategic professional to lead both ecommerce and modern trade channels for our cosmetics business. This hybrid role is ideal for someone with experience in managing digital platforms and organized retail formats. The ideal candidate will be responsible for driving revenue growth, maximizing visibility, and ensuring seamless execution across online and offline retail environments. The ideal candidate has a deep understanding of the FMCG industrys dynamics, fast product turnover, and shopper behaviour across digital retail and DTC (Direct to Consumer) channels. 1. Strategic Planning & Business Development Develop and implement unified sales and ecommerce strategies aligned with overall business goals. Manage key modern trade accounts (e.g., Reliance) and online marketplaces (e.g., Amazon, Nykaa). Lead joint business plans (JBP) with key partners, including sales targets, promotions, and activations. Negotiate commercial terms, listings, margins, and trade marketing investments across online and offline channels. 2. Channel Management & Execution Oversee owned DTC platforms (e.g., Shopify, Magento) and ensure consistent product content, pricing, and availability across ecommerce and retail partners. Expand product placement, share of shelf, and category leadership in modern trade outlets. Execute consumer promotions, product launches, sampling, and in-store activation programs. Ensure planogram compliance, merchandising, and in-store execution quality.\ 3. Sales & Revenue Delivery Deliver sales targets across ecommerce and modern trade channels (monthly, quarterly, annually). Monitor performance of SKUs and channels, and implement corrective actions where needed. Drive growth in both online conversion rates and offline sell-through. 4. Marketing & Visibility Collaborate with marketing for omnichannel campaigns, digital media (SEO/SEM, social, email), and in-store branding initiatives. Lead influencer and performance marketing campaigns to drive ecommerce traffic and conversions. Work with retail and ecommerce partners for brand visibility and promotional placements. 5. Operations & Fulfillment Coordinate with supply chain for inventory accuracy, order fulfillment, and demand forecasting. Ensure timely deliveries and stock replenishment across online and modern trade partners. 6. Analytics & Optimization Analyze sales, traffic, inventory, ROI on promotions, and customer behavior across channels. Use data insights to improve user experience, optimize product positioning, and increase customer retention. Monitor competitor activities, pricing, schemes, and consumer trends to stay ahead in the market.’ Requirements: Bachelor’s degree in Marketing, Business, E-commerce, or related field. MBA/PGDM preferred 5–8+ years of ecommerce or digital sales experience, preferably within FMCG Experience managing DTC platforms and/or third-party ecommerce channels (Amazon, Flipkart, Nykaa). Strong understanding of the FMCG sales cycle, promotional calendar, and consumer behavior. Proficient in Google Analytics, Excel, ecommerce platforms, and digital marketing tools (Meta Ads, Google Ads, Klaviyo, etc.). Strong project management and cross-functional collaboration skills. Analytical mindset with strong attention to detail. Excellent verbal and written communication skills. What We Offer: Competitive salary Career development and training opportunities Inclusive, dynamic and international team culture Role & responsibilities Preferred candidate profile