We are looking for a creative, witty, and trend-smart Content Writer to craft engaging content for our YouTube channel and Instagram platforms. The ideal candidate must understand storytelling, short-form video structure, humour, and trending social media formats. Key Responsibilities1. Scriptwriting (Primary Responsibility) Write high-quality, entertaining, and relatable scripts for YouTube vlogs, reels, short films, prank videos, and challenge-based content. Create hook-driven openings , smooth transitions, humour beats, and impactful endings. Convert raw ideas into structured scripts , including dialogues, scene breakdowns, and punchlines. 2. Trend & Platform Research Stay updated with trending topics, viral formats, Instagram reel trends, YouTube Shorts styles , and adapt them into fresh content ideas. Analyse what’s working in similar niches and suggest weekly improvements. 3. Content Ideation Brainstorm original concepts , prank ideas, family-based comedy plots, emotional storylines, and educational content (when required). Generate monthly content calendars for Instagram Reels, YouTube Videos & Shorts. 4. Caption & Copywriting Write funny, savage, emotional, and engaging captions for Instagram posts and reels (Hinglish + English style). Create impactful YouTube titles, video descriptions, hashtags , and click-worthy thumbnails ideas. 5. Character-Based Writing Write content tailored to the personalities of: Rohit Shilpa Rohan Family members Ensure dialogues feel authentic, natural, and true to the CrayLyf style . 6. Brand Integrations / Ads Write seamless promotional scripts for paid brand integrations (YouTube + Instagram) without making it look like an ad. Understand brand briefs and create funny, creative, story-driven ad scripts that fit the CrayLyf format. 7. Storytelling & Engagement Build content that is emotionally connecting —funny, relatable, dramatic, or inspirational based on video theme. Strengthen engagement with call-to-actions , humor twists, punchlines, and cliffhangers. 8. Multi-Format Writing Write for multiple formats including: Long-form YouTube videos (8–15 mins) YouTube Shorts (15–60 sec) Instagram Reels Community posts Voiceover narration scripts Skits, challenges, pranks, and interactive videos 9. Collaboration With Filming & Editing Work closely with Rohit and the team to adjust scripts during shooting. Share script notes for editors (timings, transitions, music cues, dialogues). 10. Quality Control Ensure content tone matches the brand: funny, dramatic, wholesome, Desi, family-friendly . Proofread all scripts to avoid errors and maintain consistency. Ideal Candidate Excellent command over Hinglish writing —funny, snappy, relatable. Good understanding of YouTube & Instagram algorithms . Ability to think visually and write for camera. Must be highly creative, fast, flexible, and updated with trends. Job Types: Full-time, Part-time, Internship, Contractual / Temporary Contract length: 6 months Pay: Up to ₹12,000.00 per month Expected hours: No less than 30 per week Benefits: Flexible schedule Work from home Work Location: In person
We are looking for a creative, witty, and trend-smart Content Writer to craft engaging content for our YouTube channel and Instagram platforms. The ideal candidate must understand storytelling, short-form video structure, humour, and trending social media formats. Key Responsibilities1. Scriptwriting (Primary Responsibility) Write high-quality, entertaining, and relatable scripts for YouTube vlogs, reels, short films, prank videos, and challenge-based content. Create hook-driven openings , smooth transitions, humour beats, and impactful endings. Convert raw ideas into structured scripts , including dialogues, scene breakdowns, and punchlines. 2. Trend & Platform Research Stay updated with trending topics, viral formats, Instagram reel trends, YouTube Shorts styles , and adapt them into fresh content ideas. Analyse what’s working in similar niches and suggest weekly improvements. 3. Content Ideation Brainstorm original concepts , prank ideas, family-based comedy plots, emotional storylines, and educational content (when required). Generate monthly content calendars for Instagram Reels, YouTube Videos & Shorts. 4. Caption & Copywriting Write funny, savage, emotional, and engaging captions for Instagram posts and reels (Hinglish + English style). Create impactful YouTube titles, video descriptions, hashtags , and click-worthy thumbnails ideas. 5. Character-Based Writing Write content tailored to the personalities of: Rohit Shilpa Rohan Family members Ensure dialogues feel authentic, natural, and true to the CrayLyf style . 6. Brand Integrations / Ads Write seamless promotional scripts for paid brand integrations (YouTube + Instagram) without making it look like an ad. Understand brand briefs and create funny, creative, story-driven ad scripts that fit the CrayLyf format. 7. Storytelling & Engagement Build content that is emotionally connecting —funny, relatable, dramatic, or inspirational based on video theme. Strengthen engagement with call-to-actions , humor twists, punchlines, and cliffhangers. 8. Multi-Format Writing Write for multiple formats including: Long-form YouTube videos (8–15 mins) YouTube Shorts (15–60 sec) Instagram Reels Community posts Voiceover narration scripts Skits, challenges, pranks, and interactive videos 9. Collaboration With Filming & Editing Work closely with Rohit and the team to adjust scripts during shooting. Share script notes for editors (timings, transitions, music cues, dialogues). 10. Quality Control Ensure content tone matches the brand: funny, dramatic, wholesome, Desi, family-friendly . Proofread all scripts to avoid errors and maintain consistency. Ideal Candidate Excellent command over Hinglish writing —funny, snappy, relatable. Good understanding of YouTube & Instagram algorithms . Ability to think visually and write for camera. Must be highly creative, fast, flexible, and updated with trends. Job Types: Full-time, Part-time, Internship, Contractual / Temporary Contract length: 6 months Pay: Up to ₹12,000.00 per month Expected hours: No less than 30 per week Benefits: Flexible schedule Work from home Work Location: In person