Calcutta
INR 1.59468 - 3.5388 Lacs P.A.
On-site
Full Time
Key Responsibilities Strategy & Planning Develop and execute performance-driven paid media strategies aligned with business goals. Conduct audience research, competitor analysis, and digital funnel mapping. Forecast campaign budgets, performance metrics, ROI, and growth projections. Campaign Management Plan, launch, and manage ad campaigns across: Google Ads: Search, Display, YouTube, Performance Max Meta Ads: Lead Generation, Conversion, App Install Twitter/X Ads: Website Clicks, Engagement, Follower Growth Collaborate with creative/content teams to develop high-performing ad creatives and compelling copy. Optimization & Performance Tracking Monitor campaign metrics (CPC, CTR, CPL, ROAS, CAC) and optimize daily. Run A/B tests for creatives, audience segments, ad placements, and landing pages. Set up and maintain conversion tracking using tools like Google Tag Manager, Facebook Pixel, and GA4. Skills Required: Must Have Hands-on experience with: Google Ads (Search, Display, YouTube, Performance Max) Meta Ads (Lead Gen, Conversion, App Install) Twitter/X Ads (Engagement, Website Clicks, Followers) Deep understanding of digital marketing funnels, CAC, ROAS, CPL, LTV Proficiency in GA4, Facebook Pixel, UTM tracking, and Google Tag Manager Daily campaign optimization mindset and analytical rigor Should Have Proven experience in managing paid campaigns across multiple platforms Strong knowledge of lead generation, retargeting, and audience segmentation Familiarity with UTM tagging, GA4 setup, and attribution models Proficiency in Excel/Google Sheets for campaign analysis and reporting Nice to Have Experience in EdTech or FinTech domains Ability to brief design teams with copy hooks and creative formats Familiarity with Google UAC and Meta App Install campaigns Canva or basic editing skills for quick creative variations Exposure to programmatic platforms, influencer or affiliate campaigns Basic understanding of SEO, email marketing, and organic social as part of a full-funnel approach Additional Skills Strong data analysis skills with pivot tables, lookups, and dashboards Ability to present performance reports and insights to internal stakeholders Job Type: Full-time Pay: ₹13,289.51 - ₹29,490.78 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person
kolkata, west bengal
INR Not disclosed
On-site
Full Time
As a skilled Digital Marketing Specialist, you will be responsible for developing and implementing performance-driven paid media strategies that align with the business objectives. Your role will involve conducting thorough audience research, competitor analysis, and digital funnel mapping to enhance campaign effectiveness. Additionally, you will be tasked with forecasting campaign budgets, performance metrics, ROI, and growth projections. In the realm of campaign management, you will play a pivotal role in planning, launching, and overseeing ad campaigns across various platforms including Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Lead Generation, Conversion, App Install), and Twitter/X Ads (Website Clicks, Engagement, Follower Growth). Your collaboration with creative and content teams will be essential in developing high-performing ad creatives and compelling copy that resonate with the target audience. A core aspect of your responsibilities will revolve around optimization and performance tracking. You will continuously monitor campaign metrics such as CPC, CTR, CPL, ROAS, and CAC, implementing daily optimizations to enhance campaign performance. A/B testing for creatives, audience segments, ad placements, and landing pages will be integral to refining strategies. Moreover, you will be expected to set up and maintain conversion tracking using tools like Google Tag Manager, Facebook Pixel, and GA4. The ideal candidate for this role must possess hands-on experience with Google Ads, Meta Ads, and Twitter/X Ads, along with a deep understanding of digital marketing funnels and key metrics such as CAC, ROAS, CPL, and LTV. Proficiency in GA4, Facebook Pixel, UTM tracking, and Google Tag Manager is essential for effective campaign management. A daily campaign optimization mindset coupled with strong analytical rigor will be paramount to success in this position. Desired skills for this role include proven experience in managing paid campaigns across multiple platforms, strong knowledge of lead generation, retargeting, and audience segmentation, as well as familiarity with UTM tagging, GA4 setup, and attribution models. Proficiency in Excel/Google Sheets for campaign analysis and reporting is also advantageous. While not mandatory, experience in EdTech or FinTech domains, the ability to brief design teams effectively, familiarity with Google UAC and Meta App Install campaigns, basic creative editing skills, exposure to programmatic platforms, influencer or affiliate campaigns, and a basic understanding of SEO, email marketing, and organic social strategies would be considered advantageous. Additional skills such as strong data analysis capabilities, the ability to create insightful performance reports and present them to internal stakeholders will further complement your role as a Digital Marketing Specialist. This is a full-time position with benefits including health insurance and provident fund, and a day shift schedule. The work location is in person.,
Kolkata, West Bengal
INR 1.09248 - 0.00132 Lacs P.A.
On-site
Full Time
Employment Type: Full-time, On-site Working Days: 6 days a week (Monday to Saturday) Timing: 10 AM – 7 PM (Saturdays may require flexible timing based on events) About the Role: StockEdge Hub is a unique, first-of-its-kind community space designed for active stock market traders and learners. We’re looking for a dynamic and people-centric professional who can act as the lead for StockEdge Hub — someone who thrives in a high-energy environment, can build long-term relationships, drive user engagement, and ensure smooth operational execution of all Hub activities. This role combines community relationship management, event coordination, operational execution, and user retention — all contributing to the long-term success of StockEdge Hub. Key Responsibilities: Community Relationship Management Build and maintain strong relationships with all Trader’s Den members , weekly discussion attendees , and monthly event participants . Actively call, follow-up, and invite members to upcoming Hub sessions and events. Engage regularly through WhatsApp, calls, and in-person touchpoints to ensure members feel valued and connected. Collect and compile referrals from satisfied members and coordinate follow-ups. 2. Member Engagement & Retention Create personalized follow-up and onboarding experiences for new attendees. Encourage drop-off users to re-engage through calls, special invites, or offers. Conduct periodic feedback calls and surveys to improve overall experience. 3. Operational Execution Take end-to-end responsibility for weekly Saturday meetups and monthly event coordination – including member invites, RSVPs, attendance tracking, setup assistance, and backend logistics. Coordinate with internal teams (admin, support, content, marketing) to ensure event success. Ensure timely execution of refreshments, seating, materials, and tech setup for all sessions. Maintain a StockEdge Hub Calendar with session plans, user RSVP status, and post- event feedback. 4. Sales Collaboration Provide feedback to sales team based on user interest or objections from events and interactions. Help the sales team with warm leads generated from regular events or referrals. 5. Enrollment & Growth of Trader’s Den Actively promote Trader’s Den Membership to engaged users and event attendees. Explain the benefits, pricing, and value proposition of being part of the Trader’s Den to walk-ins and repeat visitors. Convert active leads into members through follow-up, demos, and relationship building. Ideal Candidate Profile:Qualifications: · Graduate in any stream (Commerce/Management preferred) · 1-2 year of experience in community management , customer relationship , sales support , or operations · Freshers with strong communication and people skills can also apply Key Skills: Excellent verbal and written communication (English, Hindi, Bengali) Strong interpersonal and relationship-building abilities Confident in telecalling and in-person client interactions Comfortable using Excel, WhatsApp Business, and CRM tools Highly organized , proactive , and goal-oriented Passion or basic knowledge of stock markets is a bonus Job Type: Full-time Pay: ₹9,104.11 - ₹29,162.99 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person Speak with the employer +91 9836786573
Calcutta
INR 1.09248 - 3.49956 Lacs P.A.
On-site
Full Time
Employment Type: Full-time, On-site Working Days: 6 days a week (Monday to Saturday) Timing: 10 AM – 7 PM (Saturdays may require flexible timing based on events) About the Role: StockEdge Hub is a unique, first-of-its-kind community space designed for active stock market traders and learners. We’re looking for a dynamic and people-centric professional who can act as the lead for StockEdge Hub — someone who thrives in a high-energy environment, can build long-term relationships, drive user engagement, and ensure smooth operational execution of all Hub activities. This role combines community relationship management, event coordination, operational execution, and user retention — all contributing to the long-term success of StockEdge Hub. Key Responsibilities: Community Relationship Management Build and maintain strong relationships with all Trader’s Den members , weekly discussion attendees , and monthly event participants . Actively call, follow-up, and invite members to upcoming Hub sessions and events. Engage regularly through WhatsApp, calls, and in-person touchpoints to ensure members feel valued and connected. Collect and compile referrals from satisfied members and coordinate follow-ups. 2. Member Engagement & Retention Create personalized follow-up and onboarding experiences for new attendees. Encourage drop-off users to re-engage through calls, special invites, or offers. Conduct periodic feedback calls and surveys to improve overall experience. 3. Operational Execution Take end-to-end responsibility for weekly Saturday meetups and monthly event coordination – including member invites, RSVPs, attendance tracking, setup assistance, and backend logistics. Coordinate with internal teams (admin, support, content, marketing) to ensure event success. Ensure timely execution of refreshments, seating, materials, and tech setup for all sessions. Maintain a StockEdge Hub Calendar with session plans, user RSVP status, and post- event feedback. 4. Sales Collaboration Provide feedback to sales team based on user interest or objections from events and interactions. Help the sales team with warm leads generated from regular events or referrals. 5. Enrollment & Growth of Trader’s Den Actively promote Trader’s Den Membership to engaged users and event attendees. Explain the benefits, pricing, and value proposition of being part of the Trader’s Den to walk-ins and repeat visitors. Convert active leads into members through follow-up, demos, and relationship building. Ideal Candidate Profile:Qualifications: · Graduate in any stream (Commerce/Management preferred) · 1-2 year of experience in community management , customer relationship , sales support , or operations · Freshers with strong communication and people skills can also apply Key Skills: Excellent verbal and written communication (English, Hindi, Bengali) Strong interpersonal and relationship-building abilities Confident in telecalling and in-person client interactions Comfortable using Excel, WhatsApp Business, and CRM tools Highly organized , proactive , and goal-oriented Passion or basic knowledge of stock markets is a bonus Job Type: Full-time Pay: ₹9,104.11 - ₹29,162.99 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person Speak with the employer +91 9836786573
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