As per interview discussion / Negotiable based on experience and skills About the Role: We are seeking an experienced and result-oriented Digital Marketing Manager to take ownership of our entire digital presence and performance. As a key member of our marketing team, you will lead the planning, execution, and optimization of our digital marketing strategy across multiple platforms. Your goal will be to build strong digital brand visibility, drive qualified traffic to our online channels, generate leads, and increase customer engagement using innovative and data-driven techniques. Key Responsibilities: 1. Strategy & Planning Design and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions Plan and budget for digital campaigns with clear KPIs and ROI analysis Develop annual, quarterly, and monthly marketing plans aligned with business goals 2. Performance Marketing Manage and optimize PPC campaigns (Google Ads, Facebook/Meta Ads, LinkedIn Ads, etc.) Run retargeting campaigns, display advertising, shopping ads, and YouTube ads Analyze campaign performance and drive continuous improvements using A/B testing, CRO, and audience segmentation 3. Search Engine Optimization (SEO) Lead both on-page and off-page SEO efforts to improve organic search visibility Conduct keyword research, content optimization, technical SEO audits, and backlink strategies Collaborate with developers and content creators for implementation 4. Social Media Management Create and manage high-impact social media campaigns across platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) Grow social media presence, increase followers, and boost user engagement with creative content strategies 5. Content Marketing Develop a content calendar and oversee content creation for blogs, website, videos, and social media Ensure all digital content aligns with brand tone, SEO standards, and target audience interests 6. Email & CRM Campaigns Build and manage targeted email campaigns using tools like Mailchimp, HubSpot, or Zoho Segment mailing lists and personalize content for engagement and retention 7. Analytics & Reporting Use tools like Google Analytics, Google Search Console, Meta Business Suite, and SEMrush to track performance Create and present weekly/monthly reports showing KPIs, ROI, growth trends, and actionable insights 8. Team & Collaboration Coordinate with design, content, product, and sales teams to ensure marketing goals align with business strategy Manage freelancers or junior digital marketing executives (if applicable) Required Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred) 3–8 years of proven experience in digital marketing or performance marketing roles Strong understanding of online marketing tools and best practices Expertise in Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), and Analytics Excellent project management, time management, and organizational skills Preferred Skills: Google Ads and Google Analytics Certifications Experience with marketing automation platforms (e.g., HubSpot, Zoho, Marketo) Working knowledge of basic HTML/CSS Creative mindset with strong analytical thinking Job Types: Full-time, Permanent Pay: ₹12,000.00 - ₹15,000.00 per month Work Location: In person