Lead the end-to-end new product development (NPD) process from concept to production. Drive innovation by identifying and implementing new technologies and materials. Ensure compliance with automotive industry standards (IATF 16949, ISO 9001, APQP, PPAP, etc.). Develop and manage project timelines, budgets, and resource planning for NPD initiatives. Coordinate with cross-functional teams, including design, manufacturing, quality, and supply chain. Monitor project progress and address risks to ensure timely product launch. Work closely with customers & suppliers to understand customer requirements and expectations. Conduct market research and benchmarking to identify industry trends and competitive positioning. Provide technical support during customer discussions and presentations. Implement and maintain best practices in NPD processes, including DFMEA, PFMEA, and DFM/DFA principles. Ensure all product designs meet quality, safety, and performance standards. Conduct design reviews and risk assessments to mitigate potential issues. Collaborate with suppliers to source materials and components for new products. Ensure design for manufacturability (DFM) and cost-effectiveness in production. Support process validation and production ramp-up for new product introductions. Qualifications & Experience: Bachelor's or Master s degree in Mechanical Engineering, Automotive Engineering, or a related field. 8+ years of experience in new product development, preferably in the automotive sector. Strong knowledge of APQP, PPAP, DFMEA, PFMEA, GD&T, and CAD tools.. Excellent project management and problem-solving skills. Strong communication and leadership abilities.