1. Developing and implementing marketing strategies to grow the customer base. 2. Managing relationships with customers. 3. Understand customer needs and develop plans to address them. 4. Ensuring customer satisfaction. 5. Resolving customer issues and concerns. 6. Building positive relationships with customers 7. Assisting with generating new business 8. Identifying opportunities for greater profits 9. Identify key staff in client companies to cultivate profitable relationships 10. Forward upselling and cross-selling opportunities to the sales team 11. Promote high-quality sales, supply and customer service processes 12. Aim to preserve customers and renew contracts 13. Approach potential customers to establish relationships