Junior Social Media executive

Job Description:

• Crafting compelling content for various social media platforms to engage and inform target audiences.
• Developing and implementing engaging social media strategies that align with client objectives and brand guidelines.
• Identifying target audiences for social media campaigns through research and analysis.
• Scheduling strategic content postings across different social media platforms.
• Managing and responding to social media interactions in a timely and professional manner.
• Overseeing the organization’s and clients’ social media platforms, ensuring brand consistency.
• Creating brand awareness and actively working to capture audience interest on social media.
• Designing and executing paid social media campaigns for advertising to reach wider audiences and achieve specific goals.
• Monitoring social media metrics and Return on Investment (ROI) of social media activities.
• Analyzing social media trends and identifying opportunities for growth and engagement.
• Preparing reports on engagement and overall social media activities, providing insights and recommendations for improvement.
• Optimizing social media content (text, images, videos) for maximum impact and reach.
• Collaborating closely with Graphic Designers and other team members to create visually appealing and on-brand social media content.
• Staying current with the latest social media advertising trends, algorithm changes, tools, and objectives.
• Conducting in-depth research to identify new market opportunities and consumer preferences to support social media campaign creations.
• Performing keyword research relevant to social media content and audience interests.
• Developing and implementing link-building strategies where applicable to social media platforms.
• Coordinating with the Digital Marketing team on broader campaign strategies.
• Providing regular project updates, timelines, and results to clients and internal teams.
• Offering guidance and support to clients to ensure their social media objectives are met.

Requirements:

• 1-2 years of experience in a similar social media role.
• Experience in a IT Services/tech company is a plus.
• A degree or certification in Marketing or a related field.
• Proven proficiency in managing various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.)
• Excellent written and verbal communication skills in English.
• Strong multitasking and time-management abilities to handle multiple clients and projects.
• Familiarity with web traffic metrics and their relevance to social media performance.
• Basic understanding of SEO practices and their potential integration with social media strategies.
• Ability to quickly learn and execute new social media techniques and tools.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Application Question(s):

• What is current salary?
• What is expected salary?
• What is your notice period?

Work Location: In person