Junior Content Writer

Key Responsibilities:

1. Content Strategy Planning:

• Develop and execute a

  multi-platform content strategy

  aligned with brand goals.
• Ensure

  content consistency, storytelling excellence, and audience engagement

  across all formats.
• Conduct

  competitor and industry analysis

  to identify content gaps and opportunities.

2. YouTube Instagram Content Optimization:

• Plan and oversee content for

  YouTube videos, Shorts, Instagram Reels, and stories.

• Work on

  video titles, descriptions, thumbnails, and hashtags

  for maximum reach.
• Optimize content based on

  platform algorithms, analytics, and audience insights.

3. Website, Blogs SEO Strategy:

• Develop engaging

  website content, blog articles, and landing pages

  to drive traffic and conversions.
• Implement

  SEO best practices

  to improve organic rankings and visibility.
• Track and analyze

  content performance metrics

  to refine strategies.

4. ATL BTL Content Development:

• Create impactful

  advertising content

  for

  TV, print, outdoor (ATL), and BTL activations.

• Develop compelling messaging for

  brochures, banners, posters, and physical branding materials.

• Collaborate with design teams to ensure

  content and visuals are aligned for maximum impact.

5. Multi-Format Content Management:

• Oversee content creation for

  digital ads, social media, influencer campaigns, and email marketing.

• Adapt content for different audience segments, languages, and platforms.
• Maintain a

  content calendar

  to ensure timely and consistent publishing.

6. Cross-Team Collaboration Leadership:

• Work closely with

  marketing, video production, design, and SEO teams

  to align content strategies.
• Manage

  content writers, editors, and agencies

  to ensure high-quality deliverables.
• Stay updated with

  content marketing trends, AI-driven content strategies, and emerging platforms.

Key Qualifications Skills:

Preferred Qualifications:

• Degree in Marketing, Communications, Journalism, or a related field.

• Experience in managing

  high-scale content campaigns across digital and traditional platforms.

• Familiarity with

  AI-driven content tools, video scripting, and creative copywriting.