3 Jtbd Jobs

About the Role We are looking for a strategic and hands-on Marketing & Media Manager to join Eli Lilly Indiau2019s marketing team. This role sits at the intersection of brand strategy, consumer insight, media planning, and performance marketing, helping shape and scale purposeful campaigns that build both brand equity and business results. The ideal candidate brings a strong foundation in marketing thinking and media planningu2014from understanding consumer journeys and insight mining to designing omnichannel campaigns and driving brand KPIs. You will act as a key collaborator to cross-functional teams, ensuring that our science translates into compelling, compliant storytelling across digital platforms. Key Responsibilities Brand & Marketing Strategy - Translate brand goals into marketing and communication strategies grounded in deep understanding of the consumer & caregiver - Partner to craft big ideas and breakthrough narratives & campaigns that differentiate and drive relevance. - Apply marketing frameworks (e.g. segmentation, brand archetypes, JTBD) to sharpen positioning and messaging. Integrated Campaign Development - Plan and execute full-funnel campaigns across digital and offline touchpoints like print, TV and OOHu2014awareness, education, engagement, and activation. - Bring a channel-first mindset to contentu2014tailoring messaging for offline & digital media be it search, social, video, influencers, CTV, native, and more. - Ensure tight cross-functional alignment across all phases of the patient journey. Media Strategy & Performance Marketing - Own media planning and buying across digital, social, video, search, display, CTV, and content partnerships. - Monitor and optimize performance KPIs (CPV, CTR, ROAS, cost per lead), budget pacing, and platform mix. - Collaborate with agencies and internal analytics to build measurement frameworks and experimentation plans (A/B tests, lift studies, etc.). Stakeholder & Partner Management - Serve as a marketing lead with agency partners, martech platforms, influencers, and internal cross-functional teams (Legal, Med, Regulatory). - Lead internal approvals with clarity and compliance, ensuring timely rollout of campaigns. Digital & Martech Innovation - Champion the use of martech platforms like Sprinklr, Veeva, Salesforce, Google Analytics, and Looker Studio for insight-driven decision making. - Stay ahead of digital trends, from AI-powered personalization to programmatic video, and bring innovative pilots to the table. What We Are Looking For: - 8u201310 years of experience in marketing and media roles, preferably from a blend of advertising & media agency, consumer marketing and digital-first backgrounds (FMCG, healthcare, agency, or new-age D2C). - Solid grounding in marketing strategy, brand storytelling, campaign design, and omnichannel planning. - Proven success in managing large-scale campaigns and optimizing media performance. - Familiarity with regulated marketing environments or willingness to learn and adapt. - Strong communication, collaboration, and project ownership skills. Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form () for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lillyu00A0does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. #WeAreLilly

As a User Researcher at Leap, you will play a crucial role in leading end-to-end user research activities. Your primary responsibility will involve conducting various user research methodologies such as interviews, surveys, diary studies, etc., to gain deep insights into user behavior. By synthesizing these insights, you will contribute to shaping business and product decisions at Leap. Your role will entail collaborating closely with cross-functional teams including product managers, designers, and business stakeholders to translate user insights into actionable outcomes such as personas, journey maps, and research reports. You will be expected to employ both qualitative and quantitative research methods to identify user needs, pain points, and behavior patterns effectively. The ideal candidate for this position would possess at least 1 year of hands-on experience in UX or user research, preferably in a fast-paced and product-led environment. You should be proficient in conducting qualitative research methods like interviews, usability testing, and diary studies. Additionally, familiarity with concepts such as Jobs-to-be-Done (JTBD), usability heuristics, and product discovery frameworks would be advantageous. Moreover, you should be comfortable utilizing tools like Dovetail, Maze, Lookback, and Miro/FigJam for research purposes and presenting your findings through various mediums such as decks, storytelling, and visual frameworks. Your ability to transform raw data into clear insights that directly influence product and design decisions will be crucial for success in this role. At Leap, we foster a culture of mutual respect, where individuals are encouraged to be relentlessly resourceful and focus on solutions rather than problems. We have a bias for action, taking calculated risks supported by data, and promoting a fail-fast mentality to iterate towards optimal solutions promptly. Continuous learning and growth mindset are also fundamental values at Leap, where feedback is considered a gift and an opportunity for personal and professional development. If you are passionate about understanding users, uncovering insights, and driving research-backed decisions, we invite you to join our dynamic team at Leap and contribute to shaping the future of global careers for millennials from emerging economies.,

As a User Researcher at Leap, you will play a crucial role in leading end-to-end user research activities. Your primary responsibility will involve collaborating with cross-functional teams to gather user insights and translate them into actionable inputs that will influence business and product decisions. If you are enthusiastic about comprehending user behaviors and uncovering valuable insights, this opportunity is tailored for you. Your key responsibilities will include: - Planning and executing comprehensive user research initiatives from initial discovery to usability testing through various methods such as interviews, surveys, and diary studies. - Analyzing and synthesizing research findings into tangible outcomes like personas, journey maps, and detailed research reports. - Working closely with product managers, designers, and business teams to steer the product direction based on user feedback. - Employing a mix of qualitative and quantitative methodologies to identify user needs, pain points, and behavioral trends. - Advocating for a user-centric approach and driving data-driven decisions throughout the organization. The ideal candidate for this role should possess: - At least 1 year of practical experience in user research, preferably in a dynamic and product-oriented setting. - Proficiency in qualitative research techniques such as interviews, usability testing, and diary studies. - Familiarity with concepts like Jobs-To-Be-Done (JTBD), usability heuristics, and product discovery frameworks. - Comfort with tools like Dovetail, Maze, Lookback, and Miro/FigJam for research purposes. - Ability to present research findings effectively through presentations, storytelling, and visual aids. - A passion for transforming raw data into meaningful insights that directly influence product and design strategies. At Leap, we operate in a fast-paced, entrepreneurial environment where every individual takes ownership of their work. You will enjoy a high degree of autonomy and minimal management, allowing you to thrive and contribute significantly to our mission. Leap is a leading global student mobility platform that aims to empower students in achieving their aspirations for a global career and education. We stand at the forefront of the fintech and edtech intersection, supported by reputable investors like Sequoia, Jungle Ventures, Owl Ventures, and Harvard. If you are driven by challenging problems, seek substantial growth opportunities, and thrive in a dynamic setting with ample resources and mentorship, joining Leap's leadership team presents an exciting opportunity for you to make a significant impact. Apply now to become a part of our vibrant and talented team as we continue to shape the future of student mobility and education at Leap!,