Jr. Digital Marketing Executive

Job Title: Digital Marketing Executive

Experience: 2 to 3 years

Location: Chandkheda, Gandhinagar

Industry: IT

Roles & Responsibilites :

We are seeking a permanent Marketing Strategist with at least 2 years of experience who can lead our digital marketing efforts. This role requires a professional who is not only a seasoned strategist but is also an expert in a range of marketing tools. You will be responsible for crafting, implementing, and managing campaigns that build our brand and generate quality leads for our business.

Key Responsibilities

● Strategy & Planning: Develop and execute comprehensive marketing strategies across various digital channels to achieve business objectives.

● SEO & PPC Management: Lead all aspects of our SEO and PPC campaigns. This includes conducting advanced keyword research, optimizing our website for organic traffic, and managing paid ad campaigns on platforms like Google Ads and Meta Ads (Facebook/Instagram).

● Digital Tools Expertise: Utilize and manage key marketing platforms to drive campaigns and analyze performance. This includes, but is not limited to, Google Analytics, Google Search Console, and platforms for social media advertising and campaign management on Meta and Amazon.

● Market Analysis: Conduct in-depth market research to identify new opportunities, analyze competitor strategies, and stay ahead of industry trends.

● Data-Driven Decision Making: Track, measure, and analyze the performance of all marketing campaigns to optimize for maximum ROI.

● Cross-Functional Collaboration: Work closely with the content and business development teams to ensure a cohesive and integrated marketing approach.

What We Are Looking For

● An MBA from a recognized institution.

● A minimum of 2 years of proven experience as a Marketing Strategist or in a similar role.

● Demonstrated expertise in SEO, PPC, and digital marketing strategy.

● In-depth, hands-on knowledge of marketing tools from Google (e.g., Google Analytics, Ads), Meta (e.g., Business Manager, Ads), and an understanding of e-commerce platforms like Amazon.

● Exceptional analytical, problem-solving, and strategic thinking abilities.

● Excellent communication skills, with the ability to articulate complex strategies and present data effectively.

● A track record of managing marketing budgets and delivering strong results.

Job Type: Full-time

Pay: ₹20,000.00 - ₹28,000.00 per month

Schedule:

• Day shift

Work Location: In person