Digital Acquisition Manager IDFC FIRST Bank

5.0 - 10.0 years

0 Lacs

maharashtra

On-site

As a Digital Acquisition Senior Manager within the Technology, Analytics & Digital Banking department, your role will involve leading the growth of the bank's digital businesses through strategic leadership in the Digital Acquisition squads. Your primary responsibilities will include defining digital-first product value propositions, identifying target customer segments, and highlighting product USPs. You will be responsible for acquiring customers through various digital marketing channels such as Performance Marketing, SEO, ASO, Influencer Marketing, and Referral Marketing. Additionally, you will play a crucial role in optimizing the customer journey funnel through Conversion Rate Optimiza...

Posted 3 weeks ago

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