Responsibilities of candidates includes: Content Creation and Curation: Develop engaging content for social media platforms, including text, images, videos, and graphics. Curate relevant content from other sources to share with the audience. Ensure content aligns with the brand's voice, tone, and messaging guidelines. Social Media Management: Manage and maintain the organization's social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Schedule and publish posts across various platforms, taking into account optimal timing and frequency. Monitor and respond to comments, messages, and inquiries from followers in a timely and professional manner. Audience Engagement and Community Building: Foster meaningful interactions with the audience by responding to comments, messages, and mentions. Engage with followers by liking, sharing, and commenting on their posts. Build and nurture online communities around the brand by fostering discussions and facilitating connections among followers. Social Media Advertising: Plan and execute paid social media advertising campaigns to increase brand visibility, engagement, and conversions. Monitor ad performance, analyze key metrics, and optimize campaigns based on insights and results. Stay updated on the latest trends and best practices in social media advertising to maximize ROI. Analytics and Reporting: Track and analyze social media metrics such as reach, engagement, impressions, and conversions. Generate regular reports summarizing key performance indicators (KPIs) and insights. Use data-driven insights to inform future content strategies, campaign optimizations, and audience targeting. Social Media Strategy: Assist in developing and implementing social media strategies aligned with overall marketing objectives and goals. Research industry trends, competitor activities, and audience preferences to inform strategy development. Identify opportunities for growth, engagement, and brand visibility on social media platforms. Collaboration and Coordination: Collaborate with cross-functional teams, including marketing, communications, design, and sales, to ensure social media efforts are integrated and aligned with broader marketing initiatives. Coordinate with external agencies, freelancers, or influencers for content creation, collaboration, and partnerships. Compliance and Risk Management: Ensure compliance with relevant laws, regulations, and industry guidelines governing social media marketing and advertising. Monitor and mitigate potential risks associated with social media activities, such as negative feedback, crises, or reputational issues.