11 Interactive Marketing Jobs

The Business Systems Analyst (BSA) plays a crucial role in the marketing technology team at Merkle, ensuring the functional integrity of solutions implemented for clients across various industries. As a BSA, you will act as a bridge between client marketing and business departments and the Merkle design, development, and testing teams. Your primary responsibility will be to collaborate with clients" marketing and IT stakeholders to gather solution requirements that align with the clients" business objectives and martech capabilities. You will conduct feasibility analysis of requirements based on business priorities and data availability, offering guidance to the Merkle implementation team on behalf of the client to ensure the relevance and accuracy of the solutions. Key Responsibilities: - Own the process of gathering solution requirements in collaboration with Merkle and client stakeholders. - Analyze and rationalize data, business, and process requirements to develop a comprehensive functional design. - Ensure the deployment of Merkle's best practices, frameworks, and recommendations to aid clients in making informed decisions. - Conduct data analysis to validate that business and functional requirements are achievable. - Provide guidance on scope management and client expectations as per the contracts. - Support solution testing through business validation techniques and lead user acceptance testing. - Contribute to the development of reusable assets, frameworks, and best practices at Merkle. - Mentor team members to foster growth and development. Education Qualification: - Bachelor's Degree or equivalent experience is required. - 6+ years of experience in technology implementation related to customer data management and marketing technology. - 6+ years of experience in documenting requirements for scope management, design, development, and testing. - 4+ years of experience working with Agile methodologies. - Knowledge of customer data integration and identity management concepts. - Hands-on experience with relational design concepts, data analysis, complex data transformations, user acceptance testing, and SQL skills. - Strong customer service orientation, client management skills, effective communication, presentation, critical thinking, problem-solving, planning, and organizational skills. - Ability to adapt to different conditions, thrive in complex environments, and interact confidently with senior-level resources internally and externally. Shift Timing: 7 PM to 3 AM IST Location: DGS India - Mumbai - Thane Ashar IT Park Brand: Merkle Time Type: Full time Contract Type: Permanent,

The Lead Business Systems Analyst at Merkle plays a crucial role in the marketing technology team, ensuring the functional integrity of solutions delivered to clients in various industries. As a Business Systems Analyst, you will serve as a bridge between clients" marketing and business teams and Merkle's design, development, and testing teams. Your primary responsibilities include gathering solution requirements aligned with clients" business objectives and martech capabilities, conducting feasibility analysis based on business priorities, and ensuring the accuracy and relevance of the solutions provided. You will collaborate with both client stakeholders and Merkle teams to gather solution requirements effectively, translate data and business requirements into functional design, and uphold Merkle's best practices and recommendations to support decision-making processes. In addition, you will conduct data analysis to ensure the alignment of business and functional requirements, oversee solution testing, lead user acceptance testing, and contribute to the development of reusable assets, frameworks, and best practices within Merkle. Mentoring team members and guiding them through various project phases will also be part of your responsibilities. To qualify for this role, you should hold a Bachelor's Degree or equivalent experience, along with at least 6 years of technology implementation experience in customer data management and marketing technology. You should have a solid background in documenting requirements for scope management, design, development, and testing purposes, with a minimum of 4 years working with Agile methodologies. Proficiency in customer data integration, identity management concepts, relational design, data analysis, and SQL skills is essential. Strong communication, customer service, and client management skills are also required to excel in this position. This full-time permanent role at Merkle's DGS India location in Mumbai, Thane Ashar IT Park, offers a shift timing of 7 PM to 3 AM IST. If you possess the necessary skills and qualifications, have a passion for driving business solutions, and enjoy working in a dynamic and challenging environment, we encourage you to apply for this Lead Business Systems Analyst position at Merkle.,

Key Responsibilities/JD: Plan and execute local marketing campaigns to increase footfall and in-store sales. Develop promotional strategies for festivals, weekends, and new product launches. Manage local partnerships and collaborations (e.g., with influencers, nearby businesses, wedding planners). Communicate with vendors for printing, signage, event setups, and branding materials Run WhatsApp marketing, SMS campaigns, and social media promotions aligned with store events. Work closely with sales, product, and design teams to align marketing goals with business objectives. Conduct competitor analysis and suggest proactive strategies. Oversee content creation for branding, social media, email marketing, and other channels. Explore new market segments and lead market penetration strategies. Organize in-store events, lucky draws, contests, or themed shopping experiences. Monitor and report campaign ROI and suggest improvements. Collect customer feedback, analyze shopping behavior, and suggest changes for better experience. Analyze market trends and customer insights to identify growth opportunities. Lead new product launches and promotional campaigns. Develop and implement strategic marketing plans across digital, ATL, and BTL channels.

Key Responsibilities/JD: Plan and execute local marketing campaigns to increase footfall and in-store sales. Develop promotional strategies for festivals, weekends, and new product launches. Manage local partnerships and collaborations (e.g., with influencers, nearby businesses, wedding planners). Communicate with vendors for printing, signage, event setups, and branding materials Run WhatsApp marketing, SMS campaigns, and social media promotions aligned with store events. Work closely with sales, product, and design teams to align marketing goals with business objectives. Conduct competitor analysis and suggest proactive strategies. Oversee content creation for branding, social media, email marketing, and other channels. Explore new market segments and lead market penetration strategies. Organize in-store events, lucky draws, contests, or themed shopping experiences. Monitor and report campaign ROI and suggest improvements. Collect customer feedback, analyze shopping behavior, and suggest changes for better experience. Analyze market trends and customer insights to identify growth opportunities. Lead new product launches and promotional campaigns. Develop and implement strategic marketing plans across digital, ATL, and BTL channels.

The position based in Chennai involves overseeing cutting-edge web projects and digital marketing programs for top brands in India. Your role will include strategizing, managing interactive initiatives, and ensuring successful project delivery. Proficiency in web technology, creativity, and project management skills are essential, along with expertise in MS Project and keeping client expectations in check. It is crucial to stay updated on digital marketing trends such as website development, content management, email marketing, search engine marketing, online advertising, and mobile marketing. The ideal candidate should have hands-on experience in handling interactive marketing campaigns, web development, online marketing, advertising, and multimedia projects. A minimum of 5-6 years of total experience is required, with at least 3-4 years specifically dedicated to managing interactive marketing campaigns. In-depth knowledge of web technologies, content management systems, and the web development lifecycle is necessary. Any additional experience in communication-related fields would be advantageous. Exceptional communication skills, both written and verbal, as well as proficiency in MS Office, are vital for this role. Strong team leadership abilities and the capacity to perform effectively under pressure are essential qualities. To apply for this position, please send your resume to careers@aristomind.com.,

You should have an excellent understanding of Interactive Marketing, Social Media, and Blog Writing concepts that impact Organic Search & Traffic. Your skills and experiences should include completely synergizing scalable e-commerce rather than high standards in e-services, distinctively re-engineering revolutionary meta-services and premium architectures, and globally myocardinating interactive supply chains with distinctive quality vectors. In terms of qualifications, you should be proficient in HTML5, CSS3, advanced JavaScript, JQuery, and related technologies. Additionally, you should have comfort with design tools such as Photoshop and knowledge of Android development.,

As an experienced professional in tag configuration and development, you will be responsible for configuring tags and developing data layers using Google Tag Manager for web and mobile applications. You will work independently on these tasks, ensuring the proper implementation of tags to meet the requirements of various clients. Handling a pipeline of tagging requests from clients, you will work as an individual contributor and support large-scale projects by developing, designing, building, testing, and monitoring web data layers and tags/pixels. Collaboration with interactive marketing teams, such as paid media, social media, and organic search engine optimization, will be essential for tracking and merging data with web analytics. Your expertise in the Google ecosystem will allow you to perform tagging across all Google platforms, including marketing platforms. Additionally, you will work closely with program managers and customer service teams to ensure timely implementation of tagging changes due to site modifications. Creating tagging schemas and specifications for new sites and features, as well as writing tagging specifications for developers working on enhanced ecommerce websites and apps, will be part of your responsibilities. You will also need to implement proper cookie consent triggers to comply with regulatory standards like GDPR and CCPA. Using JavaScript to extract data from the DOM, dataLayer, JavaScript variables, and data objects for integration into Google Tag Manager will be crucial. Knowledge of server-side tags implementation and the ability to write SQL/Big Queries to verify and report on Google Analytics in the data warehouse will be advantageous. Accessing Google Tag Manager and Google Analytics APIs for task automation and performing quality assurance and debugging of implemented tags are also key aspects of this role. Your attention to detail and commitment to ensuring accurate tagging implementation by developers will contribute to the overall success of tagging projects.,

We are looking for an energetic and persuasive Telecaller to handle inbound and outbound calls for our real estate sales. The role involves connecting with potential customers, explaining property details, generating leads, scheduling site visits, and following up for closures. Key Responsibilities: Make outbound calls to prospective clients. Explain project details (plots, villas, etc.) clearly and confidently. Maintain a database of customer information and follow-ups. Schedule and coordinate site visits. Follow up with leads until closure. Maintain daily call reports and performance logs. Requirements: Strong communication and convincing skills. Positive attitude and target-driven. Fluent in Tamil and basic English.

Interacting with the Customers Offering amazing customer service Maintaining professionalism with customers Collect prompt and accurate customer feedback work directly with customers & provide assistance call/whatsapp @ HR Tanya 8868017305 Required Candidate profile Excellent English communication Should have good interpersonal skills Immediate joiners only Freshers/UG both can apply b.pharma, m.pharma and d.pharma can also apply

Strong communication skills, able to convey ideas clearly and professionally Confident and comfortable interacting with clients and team members Freshers are welcome, training will be provided

Responsibilities: * Visit retail stores, promote products, increase sales * Report results regularly * Build customer relationships through engaging marketing tactics * Meet targets set by management Sales incentives Travel allowance Performance bonus Annual bonus Provident fund