Sr. Executive - Performance Marketing (Meta Ads) Lantern Digital Services

3.0 - 5.0 years

4 - 6 Lacs

noida

Work from Office

- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results) - Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics - Drive campaign optimizations via experiments & new initiatives - A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more - Campaign Analytics - Measure and report performances of all marketing campaigns against goals - Research and analyze competitor advertising strategy and tactics - Collaborate with internal teams to create landing pages and optimize the user experiences - Optimize the ad copy, landing pages for better results - Analyse creative performance - Budget management - Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

Posted 10 hours ago

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