1.0 - 4.0 years

5 - 9 Lacs

gurugram

Work from Office

Location: Gurgaon | Onsite Experience: 1+ years in App Marketing/User Acquisition Industry: Consumer Tech | Spiritual Function: App Growth & Performance Employment Type: Full-time About Vama At Vama , were building the Spiritual OS for Bharat a mobile-first platform that brings together temple darshans, astrology consultations, pandit bookings, and live pujas from across India, all at your fingertips. With strong user traction across metros and Tier 2/3 India, we are revolutionizing the way Indians access spiritual services using tech to bridge tradition and convenience. Join us in shaping the future of faith-driven digital experiences. What Youll Own As our App Marketing Manager , your mission is to scale user acquisition, engagement, and retention for the Vama App through app-centric growth strategies. Youll run campaigns across paid channels, optimize conversion funnels, and drive high-intent installs. Key Responsibilities Plan, execute, and scale mobile user acquisition campaigns (Meta, Google etc.) Monitor and optimize key performance metrics: CPI, CTR, ROAS, install-to-activation rate Run retargeting & re-engagement campaigns via push notifications, in-app messages, and remarketing audiences Manage and improve App Store Optimization (ASO) – keywords, screenshots, ratings, etc. Work with creative and product teams to test & refine app onboarding, store creatives, and landing pages Analyze performance data using Branch/AppsFlyer, Mixpanel, GA4 to improve funnel efficiency Launch app marketing campaigns tied to festivals, rituals, and key spiritual moments Identify new media buying opportunities (DSPs, influencer-driven downloads, OEM ads, etc.) Collaborate with design, growth, and engineering to ensure marketing efforts align with app features and user journey What You Bring 1+ years of experience in App Marketing / User Acquisition for mobile-first consumer brands Deep knowledge of paid UA campaigns (Meta, Google) and campaign structure Proven track record of achieving growth KPIs: installs, CAC, ROAS, retention Hands-on experience with attribution tools (AppsFlyer, Branch) and analytics platforms (Firebase, GA4, Mixpanel) Strong understanding of Indian user behavior , especially in Tier 2/3 cities Ability to run A/B tests across creatives, audience segments, and landing pages Bonus: Experience working in a fast-paced startup or Astrology Industry Bonus: Interest in spirituality, wellness, or culturally rooted products Why Join Vama? Be part of a mission-led brand bringing spirituality into the digital era Directly impact a product that your mom, dadi, or astrology-obsessed friend might already use High-ownership role with founder-level visibility Work with a smart, agile, culturally connected team Shape the future of spiritual-tech in India

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