698 Instagram Jobs - Page 20

Dear Candidate, Company: Birthday Creative space by Kinetic Pune. Location: Chinchwad, Pune. Experience: 3 to 6 years Notice Period: 15 to 30 Days Skill Set: a proactive, strategic, and culturally sharp Social Media Manager to own and drive digital presence for our brands. Youll work closely with the founder and creative teams to build calendars, lead storytelling, and grow engagement across platforms. Role & responsibilities Create monthly content calendars for multiple brands concept to execution Craft compelling captions and content that align with each brands tone Work with designers, content creators, and videographers to bring ideas to life Lead social media shoots concept briefing, planning, on-ground execution Stay ahead of trends, audio, formats, and emerging features on Instagram and other platforms Manage posting schedules and platform best practices Own performance tracking derive insights and optimize accordingly Interface with clients for strategy presentations, feedback, and campaign planning Collaborate on influencer outreach, moment marketing, and UGC strategy Contribute to in-house content ideas for Birthdays own page Preferred candidate profile 3 to 6 years of experience managing brand social media at an agency or in-house Excellent command over written English and content writing Deep understanding of Instagram, LinkedIn, Facebook, YouTube, and reels Strategic mind-set can balance creativity with performance Strong aesthetic sense and experience working with design-heavy brand Confident in handling clients and working independently with leadership. Kindly revert with your below details on hr@itsyourbirthday.in Experience: Relevant Experience: Current CTC: Expected CTC: Notice Period: Current Location:

ROLE: Social Media Strategist As a Social Media Expert, you will be the face and voice of NIAT on-ground at one of our city campuses (Delhi, Pune, Jaipur, etc.). Youll own everything from strategizing and executing the social media calendar to capturing the vibe of the campus through UGC and brand content. Think of it as part social media manager, part community builder, and part creative hustler. WHAT YOULL OWN: 1. Social Media & Content Strategy Build and execute the monthly content calendar for your campus (Reels, Shorts, Stories, Posts) Collaborate with central marketing team for brand alignment & approvals Maintain aesthetic, tone, and platform consistency (Instagram, YouTube Shorts, LinkedIn, etc.) 2. Content Production (Brand + UGC) Work closely with students, faculty, and in-house creators to shoot UGC & brand stories Lead and coordinate shoot days: plan, schedule, get approvals, and get it done Edit or coordinate with editors for quick turnarounds and trend-led formats 3. Community Engagement Identify campus influencers and storytellers — amplify their voice Activate student communities via offline meetups, content tasks, and mini-campaigns Encourage and facilitate student-led content creation 4. Reporting & Insights Track performance of posts, reels, and campaigns weekly Suggest data-driven content tweaks to improve reach and engagement Share monthly reports with insights and next steps YOU SHOULD APPLY IF YOU: Have 1–3 years of experience in social media, content creation, or community management Are a self-starter and content hustler — someone who can shoot on phone today and plan a campaign tomorrow Are deeply plugged into Gen-Z culture, trends, memes, and storytelling formats Can work independently on-ground, while collaborating with central marketing remotely Have basic editing skills (CapCut, VN, Canva, etc.) or know how to get things edited Are okay being on camera, behind the camera, or directing the camera Job Overview Work Location: On-site : WFO Work Timings: 9:00 AM - 6:00 PM Working Days: 5 days in a week

DMPhysios, Noida Sec 32, is hiring a Social Media Expert with 2 - 5 yrs experience. Role includes video creation/editing, SEO/SMO, and social media management. Salary 2030k. Strong digital skills and creativity required. Immediate joiners preferred

We are actively looking for a highly analytical thinker with an audience-first mindset for the role of Social Media Marketing. Candidates will be experts on social media analytics, understand the nuances, advantages, and shortcomings of each platform, and know how to utilize data in formulating a campaign strategy. Responsibilities: Orchestrating digital content strategies across all online platforms. Define social media strategy for the brand and campaign level. Driving traffic and engagement that translates to sales and brand promotion. Manage and maintain social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and any other relevant platforms. Knowing which platform different kinds of content are best suited to. Track, analyse, and report on social media metrics and key performance indicators (KPIs) to assess the impact of social media initiatives. Utilize tools like Google Analytics, social media analytics platforms, and other measurement tools to provide insights and make data-driven decisions for continuous improvement. Designing and implementing creative marketing strategies to disseminate content. End to end social media campaign management right from conceptualization to execution to measuring the effectiveness. Be prepared to handle any social media crises or negative situations promptly and professionally. Ensure that all social media activities adhere to relevant healthcare regulations, privacy laws, and industry standards, such as HIPAA compliance and data protection guidelines. Person Specification: 5+ years of experience in social media Masters degree in marketing or related field Experience with online community building Social media content writing Experience of managing agency Data-driven and highly analytical Working knowledge of Canva, Adobe photoshop is essential Skilled on various social media analytic tools Proficiency with Google Analytics will be a plus

We are actively looking for a highly analytical thinker with an audience-first mindset for the role of Social Media Marketing. Candidates will be experts on social media analytics, understand the nuances, advantages, and shortcomings of each platform, and know how to utilize data in formulating a campaign strategy. Responsibilities: Orchestrating digital content strategies across all online platforms. Define social media strategy for the brand and campaign level. Driving traffic and engagement that translates to sales and brand promotion. Manage and maintain social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and any other relevant platforms. Knowing which platform different kinds of content are best suited to. Track, analyse, and report on social media metrics and key performance indicators (KPIs) to assess the impact of social media initiatives. Utilize tools like Google Analytics, social media analytics platforms, and other measurement tools to provide insights and make data-driven decisions for continuous improvement. Designing and implementing creative marketing strategies to disseminate content. End to end social media campaign management right from conceptualization to execution to measuring the effectiveness. Be prepared to handle any social media crises or negative situations promptly and professionally. Ensure that all social media activities adhere to relevant healthcare regulations, privacy laws, and industry standards, such as HIPAA compliance and data protection guidelines. Person Specification: 9+ years of experience in social media Masters degree in marketing or related field Experience with online community building Social media content writing Experience of managing agency Data-driven and highly analytical Working knowledge of Canva, Adobe photoshop is essential Skilled on various social media analytic tools Proficiency with Google Analytics will be a plus

We are looking for a creative and proactive Social Media Executive to join our growing digital team. The ideal candidate will be responsible for planning, executing, and optimizing social media strategies across various client accounts to boost engagement, reach, and brand identity. Key Responsibilities: * Develop and implement effective social media strategies tailored to each clients goals * Create and manage monthly social media calendars with post scheduling and planning * Handle and grow social media pages for multiple clients (Instagram, Facebook, LinkedIn, etc. * Contribute creative ideas and concepts for posts and campaigns based on brand tone * Generate content ideas and write engaging copy for social media post * Plan and coordinate social farming reels and trending short-form content * Brainstorm and execute social creation ideas that align with current trends and brand messaging * Work closely with the design team to bring content ideas to life * Monitor page performance and suggest improvements based on analytics Requirements: * 1–3 years of experience in social media management or digital marketing * Strong creative thinking and content ideation skills * Understanding of current social media trends, formats, and tools * Experience in content writing or content planning for social media * Good communication and coordination skills * Ability to multitask and manage several accounts efficiently

3–6 months of hands-on editing experience (internship/freelance/projects count). Proficiency in tools like Adobe Premiere Pro, After Effects, Final Cut Pro, or equivalent. Understanding of YouTube, Instagram Reel formats, and social media trends. Required Candidate profile Basic knowledge of sound editing and color grading. Video Editor (Real Estate, Placement & Personal Projects) P- 9891750342|W 7895263093 capitalplacement02@gmail.com

We're hiring a Social Media Executive to manage and grow our digital presence. Create content, run campaigns, engage with audiences, and analyze performance across platforms like Instagram, Facebook, and LinkedIn. Creativity is a must!

Reviewing, editing and proofreading content Must have strong written and verbal communication skills in English Manage and grow the company's presence across platforms like Instagram, Facebook, WhatsApp, Google Business, etc. SEO Optimisation

Opening for Freshers in BPO Domain for Voice process Night shift. Good comm req Mumbai, Chennai, Bangalore, Hyderabad Freshers & experience with excellent communication skills US shift (6:30pm to 3:30am) Sat & Sun off Cab will be provided Work From Office AR caller / Customer / Technical Support (International Voice) Sal 18k To 30k net Pls call vishnupriya 9962064796 for more info Thanks vishnupriya 9962064796

Responsibilities: Collaborate with marketing team on campaigns Monitor analytics & adjust strategies Manage social media presence across platforms Create engaging content for Instagram Stay up-to-date with industry trends

Manage social media campaigns, analyze trends, create engaging content across platforms, collaborate with team on design & strategy to optimize performance.

Senior Marketing Executive: We are seeking a highly qualified Marketing Manager to become a part of our team with 3+ years of experience. Duties and Responsibilities: Graphic Designs, builds, and maintains our social media presence. Developing digital marketing strategy to Promote the product and brand on social media. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns . Coordinate with teams in developing, designing marketing materials, posting them on websites and social media. Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with marketing automation and CRM tools Developing and implementing marketing strategies & Campaigns. Experience in managing Events & Sponsorships within budget. Preferred skills and qualifications Bachelors degree (or equivalent) in marketing, business, or related field Proficiency with online marketing and social media strategy Proven success in designing interactive applications and networking platforms Established contacts in media Excellent written and verbal communication skills

Were looking to add a Social Media Manager to our team to manage and execute social media campaigns and enhance the digital reputation of our client base through audience growth and engagement. The goal of an SMM is to gain a thorough understanding of social media marketing, audience engagement, and partnering with clients to build their social communities. Our company is made up of digital savvy, think-outside-the-box people who all work towards the same goal. If you are passionate about digital marketing, we want to hear from you. Responsibilities and Duties Develop a winning Social strategy for clients using industry best practices Consult with clients to understand their social marketing objectives Follow SMM campaign through to completion while providing guidance and making sure all deliverables are met and successfully implemented Manage day to day emails and phone calls with clients Develop content calendar and topic framework providing frequent content updates through the appropriate social channels. Social profile optimization: branding aesthetics, consistent business details & optimizing content with impact keywords Fully manage community interactions: monitor conversations, respond to reviews and comments and generate conversation. Producing engaging content updates in line with client business goals and objectives, targeted to the appropriate audience. Build a highly engaged social media following for our clients across Facebook, Twitter, Instagram and LinkedIn and relevant social channels month over month. Manage a portfolio of Social Reputation Management clients across a variety of local industries. Required Experience, Skills and Qualifications Must be fluent in English and Bengali Graduate in any discipline Prefer 6 months - 1 year of professional experience creating and managing social media campaigns. (Freshers also welcome) Solid client relationship-building skills: including assessing client needs, strategy presentations, offering strategic counsel and crisis management. Deep understanding of all relevant social reputation utilities, social media best practices, and a desire to research and explore new offerings. Ability to establish and meet tight deadlines, change directions when necessary, and manage multiple projects at once. Self-motivated with ability to work independently and collaboratively in a fast-paced environment

Responsibilities: Content Planning & Creation: Social Media Campaign Management: SEO & Digital Optimization: E-commerce & Quick Commerce Marketing: Analytics & Reporting: Market & Trend Analysis: Desired Skills: Content Creation, SEO Sports for women Accessible workspace Flexi working Work from home Over time allowance Maternity benefits in mediclaim policy Sales incentives Performance bonus Retention bonus Referral bonus

Job Title : Social Media Executive Location : Hyderabad, On-Site Work Days : Monday to Saturday ( Sunday fixed weekly off ) Timings : 10:00 AM to 7:00 PM Type: 3 months probation + Full-time Experience : 1-3 years as a Social media executive About the Role As a Social Media Executive, you will be responsible for managing and growing our YouTube and Instagram channels that highlights the success, happenings at NxtWave. Your creative content will inspire and engage our community, increasing our reach and building a positive brand image. Key Responsibilities Create, upload, and organize video and visual content highlighting student success stories, happenings at NxtWave. Ideate and execute strategies to increase followers, views, and reach on YouTube and Instagram. Create relatable, fun memes that resonate with our student audience (a strong grasp of meme culture is essential). Present learner journeys and NxtWave milestones, happenings using engaging formats such as reels, shorts, and stories. Stay updated on platform trends and adjust content strategies to align with them Work closely with video editors, designers, to support campaigns and outreach initiatives. Maintain a consistent posting schedule using a content calendar. Skills & Attributes Strong ideas for videos, posts, and memes that connect with students. Familiarity with trending formats, meme culture, and storytelling for Gen Z Knows how YouTube and Instagram algorithms work to grow channels. Can plan content calendars and keep track of posting schedules. Ready to adjust content strategy based on feedback and trends. Comfort in being on camera or hosting short-form content.

New Business Ventures Job TitleSocial Media Assistant Manager / Manager - Medical Weight Loss Venture LocationMumbai Ketto acts as a seed investor. About the Role: We are seeking a Social Media Assistant Manager / Manager for our medical weight loss venture - where we will provide clinical health coaching & nutrition in combination with GLP-1 medical therapy (e.g. Ozempic, Mounjaro) to our users for high efficacy weight management. This role is ideal for someone with prior experience in healthcare / healthtech content creation, a deep understanding of social media trends, and the ability to engage audiences effectively. The Social Media Manager will be responsible for crafting and executing our social media strategy to drive brand awareness, engagement, and customer acquisition. Key Responsibilities: Content Creation & StrategyDevelop and execute an engaging social media content strategy, including posts, videos, reels, and stories, aligned with medical weight loss trends and audience interests. Community EngagementActively engage with followers, respond to queries, and build a strong community of our TG across social media platforms. CollaborationWork closely with nutritionists, coaches, doctors, influencers, and internal teams to create compelling medical weight loss content and campaigns. Performance AnalysisTrack, analyze, and report key social media metrics, optimizing strategies based on insights. TrendspottingStay updated with the latest medical weight loss, fitness, health and nutrition trends, viral content, and platform algorithm changes to keep our brand relevant and engaging. Campaign ManagementPlan and execute social media campaigns that drive customer awareness and program participation. Paid PromotionsCollaborate with the marketing team to strategize and execute paid social media campaigns for optimal reach and engagement. Qualifications: 3-5 years of experience in social media management in healthcare, healthtech or nutrition & wellness Strong content creation skills, with expertise in video formats, reels, and engaging storytelling. Experience managing social media accounts, including Instagram, YouTube, and Facebook. Deep understanding of nutrition, fitness, healthcare & medical content trends and audience preferences. Excellent communication and community management skills. Ability to analyze data and optimize social media strategies accordingly.

About the Role: We are in search of the next Sahiba Bali! The venture is seeking a passionate, beauty-driven creator to lead our social media presence. As the face of the brands social presence, youll have the opportunity to shape the venture's digital identity and build a thriving community around skincare thats designed for Indian women. This is the perfect role for someone eager to grow their content creation skills and eventually transition into a marketing career. If youre excited to represent a cutting-edge brand, love being in front of the camera, create engaging content and make an impact from day one, this role is for you. Key Responsibilities: Drive Social Media Strategy Own and grow the venture's social media presence across platforms, ensuring consistent engagement and brand visibility. Craft Engaging Content Produce high-quality, creative content that resonates with our target audience and elevates the brand. Represent the Brand Be the social media face of the venture, creating authentic connections with followers and building trust through your personal presence. Collaborate for Impact Work closely with the marketing and product teams to align social media content with key brand goals and upcoming launches. Stay Ahead of Trends Monitor industry trends, track performance metrics, and refine strategies to maximize reach and engagement. Foster Community Engagement Engage with followers consistently, responding to comments and messages to cultivate a loyal, interactive online community. Qualifications: 12 years of experience in content creation with 10k+ followers on Instagram Strong interest in skincare and beauty products Very familiar with platforms like Instagram, Reels, and YouTube Shorts, with a keen sense of trends Comfortable appearing on camera and representing the brand Ambitious with aspirations to transition into marketing or going into content creation full-time

About the Venture: The venture is a pioneering health and wellness company transforming the weight loss journey through science-backed innovation and personalized support. We combine the power of GLP-1 medications with a comprehensive, tech-driven lifestyle program to help individuals achieve sustainable weight loss and long-term wellness. Our online platform delivers customized diet plans, fitness routines, and continuous coachingall tailored to each individuals unique goals and biology. At the venture, we're not just helping people lose weightwe're helping them gain a healthier, more confident life. Were incubated by Ketto-Indias leading medical crowdfunding platform. About the Role: We are on a mission to help individuals achieve sustainable weight loss through GLP-1 therapies and personalized wellness programs. We are seeking a Social Media & Community Lead who can build and nurture a strong online presence, engage with our growing community, and create viral content that resonates with our audience. This is a perfect role for someone who has experience managing social media and online communities, ideally in the health and wellness sector, and who understands how to generate high-engagement content and foster genuine connections. Key Responsibilities: Manage social media presence: Oversee all social media channels (Instagram, Facebook, Twitter, etc.), curating engaging content and growing our follower base. Develop content strategies for engagement and virality: Create content that resonates with our target audience, leveraging strong hooks and trends to drive organic reach. Foster and grow the community: Build and manage an active online community, engaging with users, responding to comments, and creating a supportive, positive space for members. Create and manage content calendar: Develop a content calendar that aligns with marketing goals, special initiatives, and seasonal trends. Collaborate with marketing and brand teams: Ensure social media and community efforts align with the ventures overarching brand strategy and messaging. Be the face for expert and user interviews: Represent the venture on videohosting interviews, creating reels, and participating in community stories. Be comfortable in front of the camera and able to bring energy and authenticity. Measure and report on success: Track social media and community metrics to measure the effectiveness of campaigns and improve engagement strategies. Qualifications: Proven experience managing social media profiles for a company, ideally in health, wellness, or related industries. Experience building and managing online communities, with a strong understanding of how to engage users and foster relationships. A good eye for content that captures attention and drives engagement, with a focus on virality. Strong copywriting and content creation skills. Ability to thrive in a fast-paced, startup environment, with a creative and proactive mindset.

Develop and execute social media strategies. Create, schedule, and publish tailored content. Engage with followers and manage interactions. Monitor performance metrics and prepare reports. Collaborate with marketing and design teams.

VP: Head of Content Motilal Oswal About the Role At Motilal Oswal, our research insights and wealth-management expertise deserve to reach every corner of the investing community. As our Head of Content, you will craft and share that story across YouTube, social channels and in the press. On YouTube specifically, you will stay ahead of an ever-changing platform—anticipating new formats, algorithm shifts and viewer habits—to ensure our videos captivate, inform and grow our audience. What You’ll Do Own the end-to-end YouTube strategy, blending deep-dive explainers, interviews with market veterans and short-form trend videos. You will continually adapt your approach as the platform evolves, experimenting with new features and formats to maximize watch time and subscriber growth. Plan and publish content on LinkedIn, Twitter, Instagram and Facebook that brings our research to life, sparks conversations among investors and turns followers into true advocates for the Motilal Oswal brand. Translate technical market analysis into clear, engaging articles, infographics, newsletters and social posts so that users of Research360, RIISE and our other platforms can act on our ideas with confidence. ` Cultivate strong relationships with financial journalists and media outlets. You will pitch our thought leadership, secure interviews and opinion pieces, and make sure Motilal Oswal is top of mind when big market stories break. Work closely with research analysts, product marketing, design and video production colleagues to maintain accuracy, consistency and a compelling brand voice in every piece of content. Use data and audience feedback to refine themes, formats and distribution tactics on an ongoing basis, raising engagement, brand recall and lead generation over time. Lead and mentor a talented team of writers, editors, video producers and freelancers, fostering an environment where creativity thrives and everyone is driven to learn and improve. Who You Can Be A strategic thinker with 6+ years of content leadership in financial services or B2B A storyteller who turns complex market research into clear, engaging narratives A YouTube-savvy creator who tracks evolving formats, features and viewer habits A data-driven decision-maker who tests, learns and pivots based on performance and feedback A natural relationship-builder, whether collaborating with analysts, journalists or your own team A hands-on mentor who grows writers, editors and producers through coaching and feedback A fast-adapter who welcomes change, experiments boldly and thrives in a dynamic environment

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media. About the role Paytm Ambassador role will support various initiatives within the marketing/PR department aimed at driving Paytm s growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs. Why join us If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India s largest digital lending story is brewing here. It s your opportunity to be a part of the story! Job TitleCreator Community Executive / Campaign Manager DepartmentPaytm Ambassador Program Employment TypeFull-Time LocationLucknow, Jaipur, Allahabad, Ahmedabad, Indore, Guwahati, Hyderabad, Chennai, Bangalore, Delhi NCR Campaign Managers (3 Total) Central team management role Pan-India influencer onboarding and campaign execution City Executives (10 Positions) CitiesLucknow, Jaipur, Allahabad, Ahmedabad, Indore, Guwahati, Hyderabad, Chennai, Bangalore, Delhi NCR Role Overview We re building a high-impact, creator-led content engine under the Paytm Ambassador Program. This team will identify, onboard, and manage nano/micro influencers in key cities across India. City Executives will handle local onboarding and engagement, while Campaign Managers will centrally oversee execution, coordination, and reporting. The role blends community management, influencer marketing, and content execution ideal for someone passionate about short-form content and creator culture. Key Responsibilities Common to All Roles Identify and recruit relevant nano/micro content creators on Instagram & YouTube Explain program structure, payouts, and campaign briefs (via calls, WhatsApp) Ensure video content is delivered on time and matches campaign tone & tagging guidelines Log submissions, track creator performance, and maintain dashboards Build and maintain long-term creator relationships for consistent participation Manage city-specific WhatsApp/Telegram channels to keep creators engaged Additional for Campaign Managers Coordinate campaign rollouts across multiple cities Host monthly Zoom check-ins with regional teams and creators Handle payout/content-related escalations with empathy and clarity Submit structured weekly performance updates to the central team Eligibility Criteria 1-3 years of experience in influencer marketing, community building, or content management Strong communication skills in English, Hindi, and one regional language Familiarity with Instagram, YouTube, and short-form video culture Basic working knowledge of Excel/Google Sheets Hands-on experience with creators is highly preferred Ability to edit basic reels/short-form videos using mobile apps or simple tools Preferred Traits Self-driven with a hustler mindset Quick and reliable execution with attention to detail Familiarity with grassroots networkscollege creators, artists, regional influencers Active on Instagram or YouTube (personally or professionally) Ability to manage multiple stakeholders and timelines 3,20,000 - 3,60,000 a year

Role & responsibilities Managing our Instagram and social media accounts Creating reels, posts, and engaging content Building tie-ups with corporate companies & event planners Brainstorming and executing marketing campaigns Bringing in fresh ideas to promote the salon Preferred candidate profile 1. Social Media Management Experience with Instagram , especially: Posting stories, reels, and posts Writing engaging captions Using trending music and hashtags Basic understanding of Instagram insights & analytics 2. Content Creation Ability to shoot and edit short videos & reels (even basic mobile editing apps like InShot or CapCut) Basic design using Canva or similar Eye for beauty, layout, and brand consistency 3. Marketing Strategy Brainstorming and executing local marketing ideas (e.g. influencer visits, festive offers, giveaway collabs) Planning promotions or package offers Understanding customer psychology: What attracts walk-ins or corporate clients? 4. Corporate Tie-Ups / B2B Outreach Confident communication (email & phone) to reach out to: Offices for wellness days Wedding/event planners Apartment groups or clubs Maintaining a basic database or follow-up tracker 5. Branding & PR Thinking about how the salon is seen and remembered Engaging with influencers or bloggers for collabs Responding to Google / Instagram reviews professionally

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns

Responsibilities: Manage social media presence across platforms Monitor analytics & adjust strategies accordingly Create engaging content calendars Sales incentives Annual bonus