Campaign Manager VML Enterprise Solutions

2.0 - 6.0 years

0 Lacs

noida, uttar pradesh

On-site

You are a results-driven Campaign Manager responsible for executing and optimizing customer engagement campaigns across various digital channels during the night shift to support global operations. Your key responsibilities include planning and managing multichannel marketing campaigns, utilizing customer segmentation and behavior data for personalized communication, monitoring campaign performance, and collaborating with cross-functional teams across geographies. You should have a minimum of 2+ years of experience running campaigns on platforms like MoEngage (preferred), Salesforce, Braze, WebEngage, or Insider. Certification or hands-on experience with MoEngage is a strong advantage, along with a solid understanding of campaign analytics and reporting. Your willingness to work night shifts aligned with US time zones is essential for this role. About VML: VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. The agency is renowned for its innovative and award-winning work for blue-chip client partners such as AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestl, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader in various Forrester Wave Reports, showcasing expertise in Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. With a global network powered by 30,000 talented individuals across 60-plus markets, VML has principal offices in Kansas City, New York, Detroit, London, So Paulo, Shanghai, Singapore, and Sydney.,

Posted 1 week ago

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Marketing Technology Solution Consultant VML Enterprise Solutions

3.0 - 7.0 years

0 Lacs

noida, uttar pradesh

On-site

We are looking for a dynamic Marketing Technology Solution Consultant with over 8 years of experience to play a key role in designing and implementing comprehensive marketing automation solutions across various platforms. In this role, you will act as a trusted advisor, utilizing your expertise in Salesforce Marketing Cloud, MoEngage, and optionally WebEngage and Insider, to enhance customer engagement and drive business growth. Your main responsibilities will include: Solution Design & Implementation: - Serving as a technical consultant for marketing automation projects, translating client requirements into actionable solutions - Conducting platform assessments and recommending optimal marketing technology stacks - Creating technical documentation, solution architecture diagrams, and implementation roadmaps - Developing integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio) - Configuring and optimizing MoEngage campaigns, segmentation, and customer journey orchestration - Building responsive, personalized email templates, landing pages, and mobile campaigns Technical Integration & Analytics: - Developing and maintaining integrations between marketing platforms and external systems via APIs - Designing data integration strategies to ensure seamless data flow across the marketing technology stack - Building and managing audience segments, data extensions, and customer profiles - Analyzing campaign performance metrics and providing actionable optimization insights - Conducting A/B testing strategies to enhance engagement rates and ROI Client Management: - Acting as the primary technical point of contact for marketing technology initiatives - Staying up to date with platform updates, new features, and industry best practices Ideal candidates for this role should have: - 3-5 years of experience in marketing technology consulting or solution implementation - Strong hands-on experience with Salesforce Marketing Cloud and MoEngage - Experience in marketing automation strategy and multi-channel campaign orchestration Required Technical Skills: - Proficiency in JavaScript, HTML, CSS, and web development concepts - Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL - Strong understanding of API integrations and data management - Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM) Desired Soft Skills: - Excellent problem-solving and analytical abilities - Strong communication skills for technical and non-technical audiences Certifications (Optional): - Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer) - MoEngage Implementation Expert certification - Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot - Understanding of customer data platforms (CDP) and data management platforms (DMP) About VML: VML is a leading creative company that specializes in combining brand experience, customer experience, and commerce to create connected brands and drive growth. The agency has a track record of innovative and award-winning work for blue-chip client partners across various industries. With a global network of talented individuals, VML is known for its expertise in Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization.,

Posted 1 week ago

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