Role & responsibilities Lead Generation: Identify and qualify prospects through strategic outbound calling, email campaigns, and digital marketing initiatives Service Promotion: Effectively communicate company service offerings and value propositions to potential clients Appointment Setting: Schedule qualified meetings and demonstrations for the field sales team Pipeline Management: Maintain comprehensive CRM records and nurture leads through systematic follow-up processes Collaboration: Work closely with field sales teams to ensure seamless lead handoffs and conversion optimization Preferred candidate profile Knowledge of public sector procurement processes and tender procedures Familiarity with cybersecurity frameworks and compliance requirements Experience with CRM systems and sales pipeline management Professional sales certifications or training