Infulencer Marketing Executive

Key Responsibilities

Influencer Strategy Development:

• Design and implement comprehensive influencer marketing strategies aligned with business goals.
• Identify growth opportunities within influencer marketing to expand brand reach and relevance.

Influencer Sourcing And Relationship Management

• Identify, evaluate, and on-board influencers and content creators that align with the brand's values and target audience.
• Foster long-term relationships with influencers to establish loyalty and advocacy for the brand.

Campaign Planning And Execution

• Lead the conceptualisation and execution of creative, results-driven influencer campaigns.
• Collaborate with internal teams to ensure cohesive execution of campaigns across channels.

Contract And Deliverable Oversight

• Negotiate contracts with influencers, ensuring clear communication of deliverables, timelines, and expectations.
• Ensure influencer content adheres to brand guidelines and meets agreed-upon standards.

Performance Tracking And Analysis

• Monitor campaign performance metrics (reach, engagement, conversions) and optimise campaigns based on insights.
• Prepare detailed reports and presentations to showcase ROI and key learning from influencer partnerships.

Industry Trend Monitoring

• Stay ahead of industry trends, platform updates, and competitor strategies to identify new opportunities.
• Test and implement innovative influencer marketing techniques.

Requirements

• A minimum of 2-3 years of experience in influencer marketing, with a proven track record of delivering high-impact campaigns.
• Strong relationship-building and communication skills to foster influencer partnerships.
• A creative mindset and analytical skills to craft and evaluate campaign strategies.