Influencer Marketing Manager / Executive

Job Title:

Location:

Experience:

Salary: 30k - 40k

The Influencer Marketing Executive is responsible for identifying, managing, and nurturing relationships with influencers to maximize brand reach and engagement. This role requires a deep understanding of social media platforms, influencer trends, and digital marketing strategies to create successful influencer campaigns that align with brand goals.

Key Responsibilities

• Influencer Identification & Outreach: Source and onboard influencers aligned with brand values and target audiences.
• Campaign Development: Collaborate with marketing teams to design engaging influencer campaigns, setting clear objectives and performance metrics.
• Relationship Management: Build and maintain strong, long-term influencer relationships; oversee communications, contracts, and content timelines.
• Performance Tracking: Monitor and analyze influencer campaign performance; report on key metrics, ROI, and insights for continuous improvement.
• Trend Analysis: Stay updated on industry trends, platform updates, and emerging influencers to keep campaigns fresh and relevant.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in influencer marketing or social media management.
• Strong knowledge of digital marketing and influencer platforms.
• Excellent communication, negotiation, and organizational skills.

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