Assistant Marketing Manager BIBA Fashion Ltd

4.0 - 6.0 years

0 Lacs

Gurugram, Haryana, India

On-site

Job Purpose: To support the planning and execution of marketing strategies across digital platforms, influencer collaborations, campaign shoots, vendor management, and innovation. This role ensures seamless coordination with internal and external stakeholders, timely campaign delivery, consistent brand messaging, and cost-effective operations. Key Responsibilities: Social Media Management Oversee content planning and publishing across all social media platforms in line with brand guidelines. Collaborate regularly with creative agencies to ensure timely execution and high-quality output. Manage and review monthly marketing reports and performance reviews with a focus on insights and continuous improvement. Conduct weekly market and competitor trend analysis to inform strategy and content direction. Coordinate with agencies to prepare comprehensive content briefs in advance of the publishing cycle. Manage online reputation by ensuring timely responses and fostering a positive brand sentiment. Content Creation Influencer & BTL Manage end-to-end influencer collaborations including briefing, onboarding, and content approvals. Lead influencer negotiations and shortlisting, ensuring strategic alignment and cost-effectiveness. Coordinate with internal teams and agencies to execute content without delays. Oversee budgeting and vendor documentation such as POs and invoices. Ensure influencer content enhances engagement and brand visibility. Maintain and share an aligned content calendar with internal and agency teams. Collaboration with International Partners/Agencies Share creative assets and marketing inputs with global teams in a timely and organized manner. Conduct regular audits of global brand pages to ensure alignment and consistency. Maintain brand hygiene across international markets. Campaigns & Digital Shoots Manage planning and execution of brand and product campaigns in collaboration with creative and internal teams. Ensure timely delivery of campaign assets to stakeholders. Track campaign progress and agency timelines to maintain delivery adherence. Conduct quality checks and ensure all assets meet internal standards before sharing. Vendor Management Coordinate with vendors for service delivery, invoice clearance, and cost control. Drive value through onboarding of new vendors that offer better pricing or enhanced capabilities. Ensure all vendor processes are timely and efficient. Innovation Propose and execute innovative marketing ideas each season to enhance brand engagement and consumer experience. Collaborate with the team to pilot new concepts and evaluate outcomes. Key Skills & Competencies: Strong understanding of digital marketing and influencer ecosystems Effective communication, negotiation, and stakeholder management skills Experience in campaign planning, execution, and performance analysis High attention to detail with strong project and time management skills Ability to work independently and collaboratively in a fast-paced environment Creativity and openness to innovation Qualifications & Experience: Bachelors degree in Marketing, Mass Communication, Business, or a related field (MBA preferred) 46 years of experience in marketing, preferably within the fashion or retail industry Experience managing social media campaigns, influencer partnerships, content creation, and vendor relationships Strong coordination skills with internal teams and external agencies Work Schedule: Monday to Saturday (2nd,4th and 5th Saturdays off) 1st and 3rd Saturdays are working Show more Show less

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