7.0 - 10.0 years

7 - 10 Lacs

Bengaluru, Karnataka, India

On-site

Key Responsibilities: Product Strategy & Roadmap: Define product vision, strategy, and roadmap for advertising platforms (e.g., DSP, SSP, Ad Server, Attribution Tools, etc.). Analyze industry trends, competitor platforms, and customer feedback to identify new product opportunities. Prioritize features based on ROI, market needs, and technical feasibility. Product Development: Write clear and actionable PRDs (Product Requirement Documents), user stories, and acceptance criteria. Work closely with engineering, UX, and data teams to deliver high-impact features on time. Own the product lifecycle from ideation to release and post-launch analysis. Stakeholder Collaboration: Partner with sales, client success, operations, and marketing to gather feedback and communicate product value. Serve as the subject matter expert for AdTech features and functionality. Provide internal training and support documentation for new releases. Data & Performance Analysis: Use analytics tools to monitor product performance, adoption, and usage metrics. Run A/B tests and experiments to optimize ad delivery, yield, targeting, and bidding strategies. Leverage data to make informed product decisions and iterate rapidly. Compliance & Privacy: Ensure product compliance with data privacy laws and ad industry standards (GDPR, CCPA, IAB TCF, etc.). Integrate identity resolution, consent management, and fraud prevention solutions where necessary. Qualifications: Required: Bachelor's degree in Computer Science, Engineering, Marketing, or a related field. 37 years of product management experience in AdTech or MarTech. Strong understanding of the digital advertising ecosystem, including: Real-time bidding (RTB) Programmatic media buying Ad exchanges, pixels, and user targeting Header bidding, SDKs, APIs Measurement, attribution, and incrementality Preferred: Experience with platforms such as Google Ad Manager, The Trade Desk, Xandr, Magnite, or Adobe Advertising. Familiarity with data clean rooms, CDPs, or identity graphs (UID2.0, IDFA, etc.). Technical background or hands-on experience working with APIs, data pipelines, or SQL.

Posted 3 weeks ago

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