Hyparxis Management Consultancy Private Limited

About the RoleWe are looking for a Brand Management to join our real estate team and drive the overall brand positioning, visibility, and communication strategy. The ideal candidate will act as a bridge between the internal team and external marketing agencies — ensuring brand consistency, effective messaging, and data-driven decision-making across all campaigns. Key ResponsibilitiesManage and coordinate with marketing and digital agencies for campaign execution and performance tracking. Evaluate existing brand communication and positioning; identify areas for improvement and implement corrective strategies. Track and analyze key brand and marketing data points (lead flow, campaign ROI, engagement metrics, etc.) to guide decisions. Ensure all brand touchpoints — online and offline — align with the brand’s identity and core values. Collaborate with sales and customer experience teams to strengthen brand perception across customer journeys. Conduct periodic brand audits and competitor benchmarking to maintain market relevance. Support marketing content development, event branding, and collateral design review. RequirementsBachelor’s or Master’s degree in Marketing, Branding, or a related field. Minimum 2 years of experience in brand management or marketing Strong understanding of brand positioning, storytelling, and visual communication. Experience managing creative and performance marketing agencies. Excellent analytical skills to interpret campaign data and recommend improvements. Strong communication and project management skills. Preferred SkillsFamiliarity with CRM, campaign management tools, and digital performance dashboards. Experience in launching or repositioning real estate projects. Ability to work in a fast-paced, on-site environment with multiple stakeholders.