Horeca ASM/RSM

Job Description

1. Sales Strategy and Execution: o Develop and implement sales strategies to achieve regional sales targets. o Monitor and analyze market trends, competitor activities, and customer preferences to identify opportunities and threats. o Ensure effective execution of promotional activities and sales initiatives in the region. 2. Account Management: o Manage relationships with key accounts and modern trade partners to drive sales growth. o Negotiate contracts, pricing, and terms with key accounts. o Ensure high levels of customer satisfaction and address any issues or concerns promptly. 3. Team Leadership and Development: o Lead, mentor, and motivate a team of sales representatives to achieve individual and team targets. o Conduct regular performance reviews and provide coaching and training to enhance the team's skills and performance. o Foster a positive and collaborative team environment. 4. Sales Operations: o Monitor and report on sales performance, budgets, and forecasts. o Manage inventory levels and ensure optimal stock availability in modern trade channels. o Collaborate with supply chain and logistics teams to ensure timely delivery of products. 5. Market Expansion: o Identify and develop new business opportunities within the region. o Expand the distribution network and increase market share in the modern trade segment. o Implement strategies to penetrate new markets and regions. 6. Compliance and Reporting: o Ensure compliance with company policies, procedures, and ethical standards. o Prepare and present regular sales reports, forecasts, and performance analysis to senior management. Must have minimum 3 years of sales experience in a reputed FMCG company at managerial level. _ Understanding of Business Model and key success factors of HORECA Segment Understanding Companys overall Business & Sales Strategy Market Mapping and Developing Coverage Plan Industry Knowledge Knowledge of basic Finance & Business Accounting Business Profitability Fundamentals and its Application Advanced knowledge of MS-Excel Strong network of contacts within the HORECA industry. Strategic thinker with excellent problem-solving abilities. Results-driven with a passion for sales and customer service. Maintain in-depth knowledge of the company's tea and coffee products.