Job
Description
Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose the relentless pursuit of a world that works better for people we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI. Inviting applications for the role of Sales Force Marketing Cloud (SMFC) Developer The Salesforce Marketing Cloud Developer codes, configures, tests, and debugs new campaigns, including data configuration, email distributions, audience creation, and utilization of capabilities in the Salesforce Marketing Cloud Platform. They are responsible for implementing personalized and dynamic messages and landing pages as well as being fluent in Marketing Cloud scripting languages. They’re also experienced in advanced segmentation, reporting and analytics, and data configuration. Salesforce Developers will also troubleshoot, and support implemented Salesforce applications. Responsibilities Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios Develop email templates, which will include coding of emails using HTML, CSS and AMPscript Create different Data extensions and associate them to different campaigns Design and configure journeys using activities within the Journey Builder to deliver multi-touchpoint campaigns post thorough testing. Develop end-to-end solutions for complex campaigns (with potential optimization testing) to deliver personalized customer communications (social & email) Use automation studio for performing actions such as imports, extracts and SQL query activities. Develop and deploy A/B testing strategies to roll out the control version to be used in the final email campaign. Respond to common business requirements and perform administrative functions within Marketing Cloud Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc. Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales/Service Cloud platforms Qualifications we seek in you! Minimum Qualifications / Skills Relevant years relevant experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder, Contact Builder, Audience Builder, Mobile Studio, Automation studio Experience with one or more leading marketing automation vendors like Adobe Experience (former Marketing) Cloud, Pega marketing Solutions. Prior experience implementing full cycle projects in SF Marketing Cloud. Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc. Bachelor's degree or equivalent Strong command of English and communication skills (Spoken and written) Experience with SF Marketing Cloud involving complex buyer journeys across a wide array of products and services Excellent writer and communicator (in both written and verbal form). Strong interpersonal skills Solid business acumen including a good sense of how a well-integrated Salesforce Marketing Cloud and Salesforce CRM systems can be utilized to improve business. Can work cross functionally in many areas without being constrained by your job function. An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact. Preferred Qualifications/ Skills Highly strategic and able to uncover and understand business needs. Preferred Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist Salesforce Implementation experience Experience within both B2C & B2B Marketing atmosphere Demonstrated analytical skills and the ability to think outside of the box Have worked in a Banking and Finance domain Six sigma certified Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com . Follow us on Twitter, Facebook, LinkedIn, and YouTube. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
