FINANCE EXECUTIVE As a Finance Executive at Blink Digital, you will play a crucial role in managing invoicing, compliance, and financial operations. You will ensure accurate and timely billing, vendor payments, and adherence to tax regulations across multiple geographies. On any day, you might: Generate and distribute tax invoices for domestic and international clients. Track open purchase orders, advance payments, and estimates for timely follow-ups. Maintain project-wise and campaign-wise billing records. Handle client and vendor onboarding documentation and KYC details. Coordinate with teams to resolve billing-related queries. Update internal billing reports and communicate changes. Upload invoices on client portals and ensure visibility. Manage daily bank record updates and coordinate with bankers for dispute resolution. Oversee vendor onboarding and ensure timely payments. Maintain compliance with UAE, USA, and Netherlands tax regulations, coordinating VAT and corporate tax returns. Track business rental license, trade license, and visa renewals. Support financial audits, tax filings, and liaise with external auditors. Ensure compliance with financial regulations and mitigate risks of penalties or disallowances. The ideal person: Is detail-oriented and proactive in a fast-paced environment. Has strong analytical and problem-solving skills. Can manage multiple financial operations efficiently. Has experience handling international finance and tax compliance. Is an excellent communicator and collaborator. You bring: 2-5 years of experience in finance, accounting, or a similar role. Proficiency in financial tools, ERP systems, and MS Excel. Knowledge of international tax compliance and financial regulations. Experience working with external consultants, auditors, and banking institutions. A degree in Finance, Accounting, or a related field.
Digital Marketing Manager Location: Gurgaon (Client Side) Employment Type - Full-time (Hybrid Role) We re looking for a strategic, digital-first marketing professional to drive consumer connections for brands across social, media, CRM, influencers, and more.The ideal candidate blends creative thinking with data-driven execution building omni-channel campaigns, driving organic growth across owned platforms, and activating first-party consumer strategies. You ll collaborate with brand, commercial, and creative teams to craft impactful, insight-led digital experiences while identifying new innovations, optimizing performance through KPIs, and keeping the brand at the forefront of digital trends. On any given day you might: Closely work with the central brand marketing teams and commercial team to ideate build digital campaigns across all consumer touchpoints. Translate business needs into digital marketing objectives identify key interventions to achieve the same. Build omni-channel digital campaigns by identifying digital touchpoints innovations beyond scaled platforms like Meta, YT to drive consumer engagement talkability. Responsible for building, maintaining driving users on owned channels website, social media etc, organically. Responsible for driving Share of Search via social websites by identifying the right content formats, user engagement tools based on consumer behavior and continuously optimizing the same to increase traction on the platforms. Build a first-party strategy for the brand to acquire activate consumers across different touchpoints. Build consumer-centricity brand communities and drive 24x7 engagement. Identify, test and leverage pertinent external innovations around content creation and distribution. Excellent knowledge of Facebook, Instagram, YouTube, LinkedIn, Twitter, SEO, CRM and WhatsApp for end-to-end brand campaigns. Planning, management and reporting on media campaigns with in-house team/ external agency. Oversee creative agency/ in-house agency s creative strategy, briefing and output for digital activations. Lead the company s social listening and monitoring function to derive business learnings and opportunities. Analyze campaigns and translate subjective or qualitative data into insight/recommendations and plans for digital campaigns. Establish and monitor effective benchmarks (best practices) and ME for measuring the impact of digital campaigns. Coordinate with other cross-functional teams to establish processes and best practices for digital marketing and on-ground digital activations. Identify new avenues to activate brands on digital across paid, owned and earned channels. Stay abreast of new tools, trends, and best practices in digital marketing. Enhance brand engagement within the digital space the brand; design, build and maintain brand s social media owned assets (Website, WhatsApp) etc. Spearhead digital initiatives to drive marketing objectives: Plan and execute all digital marketing initiatives, email, social media, SEO, CRM. Partner with brands to identify digital touchpoints based on brand s TG lead the conversation with partners to innovate, ideate digital-first campaigns based on brand objectives. Lead social listening analysis for the brand MoM identify factors influencing the same adapt the learnings to upcoming campaigns. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) identify key learnings/insights on the same. Partner with agencies to drive SEO content on website: Identify the consumer trends lead the short-term long-term SEO strategy. Continuously optimize the content, identify right consumer experiences/tools based on brand s passion point. Work on 1PD, CRM strategy for the brands to acquire activate data across touchpoints. Identify trends and insights and optimize spend and performance based on the insights. The Ideal Person Bachelor of Management Studies / MBA or equivalent. 5 7 years of experience in a reputed agency or brand, with at least 3 years dedicated to digital and social media marketing. Experience in the FMCG industry, with proven success managing on-ground digital operations. Prior work on well-known brands in digital media/advertising agencies or client-side. Strong analytical skills with the ability to derive insights and actionable recommendations. Excellent interpersonal skills and the ability to collaborate across internal and external stakeholders. Self-motivated with the ability to work independently. Proficiency in paid and owned digital media. Experience in community management for trade marketing partners. Proven track record in media buying, increasing digital reach, and executing impactful social media campaigns. You Bring Bachelor of Management Studies/ MBA or equivalent. At least 5 - 7+ years of relevant experience
Manager Media Digital Location: Mumbai (Client Side) Employment Type: Full-time, On-site (In-office role) We are seeking an experienced and strategic Media Manager with 8 10 years of expertise in planning, buying, and optimizing media across digital and traditional platforms. The ideal candidate will have a proven track record of driving ROI through innovative campaigns, managing large-scale budgets, and collaborating with internal stakeholders and external agencies. This role is pivotal in shaping how our brand is seen and heard in a competitive market. On any given day you might: Develop and execute 360-degree media strategies aligned with marketing and business objectives. Lead the planning, execution, and optimization of our integrated media campaigns across digital, social, and traditional channels like TV, Print, Cinema and OOH. Work collaboratively with brand team members to create comprehensive plans that have clear measurement criteria and ensure alignment with campaign objectives and overall marketing goals. Ensure campaign objectives and agency alignment across brands. Champion test-and-learn initiatives and pilot new media solutions/platforms leveraging larger joint business proposals and boutique agencies while ensuring measurability. Measure campaign effectiveness using key KPIs (reach, engagement, conversions, ROI) and deliver post evaluations of paid media campaigns. Ensure learnings taken into the next campaign. Keep abreast of the latest media trends, technologies, and best practices. Manage procurement pitch deal evaluation for non-agency on record mediums and activations like OOH plans, influencers and content deals around native PR plans with publishers. Execute 3 disruptive paid traditional media-digital innovations for the year. Collaborate with research and brand teams to integrate consumer behavior, psychographics, and media consumption data into campaigns. Translate audience insights into actionable media recommendations and innovations. Oversee media buying to ensure cost efficiency and maximum impact. Track all rates across mediums every half year and align the finance team. Competition and PRI media spends execution tracking: Quarterly All mediums SOE/SOV sheet maintenance. Guide the media agency to collect media-digital data for the marketing mix modelling, do the sense check and ensure right collection validation in DMC and Extract tools. Collaborate with the global Matrix team to brainstorm and arrive at key insights across each brand by touchpoints and markets. Cascade learnings to the brand marketing team to take more effective and efficient AP allocation decisions across the different consumer touch points identified, in accordance with the MMMs and further build on consumer insights. Deploy Matrix for rate validation budget adjustments while maintaining sufficiency across media types. The Ideal Person MBA or Bachelor s/Master s degree in Media, Marketing, Communications, or a related field. Minimum 8 10 years of overall experience in renowned media agency or marketing teams managing brands or digital platforms Excellent English written and verbal communication skills are essential for interacting with senior stakeholders Preferably from FMCG Industry with successful stint in managing media or brands A strong understanding of the media industry, including traditional and digital media, is crucial At least 3 4 years of experience in handling media-digital data, analytical methodology understanding in earlier roles to bring in the best practices and up-to-date industry knowledge Should be able to connect the consumer insights in media planning Hands-on experience with media tools such as YUMI, Google Ads, Meta Business Manager, DV360 Working knowledge of tools like TGI, ComScore and GWI Exposure to regional media markets You Bring MBA or Bachelor s/Master s degree in Media, Marketing, Communications, or a related field. 8+ Years of experience in a media agency or marketing teams managing brands or digital platforms
Manager, Creative Content Location: Mumbai (Client Side) Employment Type - Full-time (Hybrid Role) Were looking for a creatively driven, results-oriented professional to join Blink Digital, focusing on content, social media, and the broader digital content ecosystem. This role champions a content-first, consumer-centric approach, driving creative collaboration across teams to engage today s evolving audience. The ideal candidate is a strategic storyteller who understands how to leverage content across platforms, stays ahead of emerging trends, and uses KPIs to optimize performance. Working closely with the Heads of Content and Digital Marketing, they will liaise with internal teams and partners to uphold brand standards and deliver impactful digital experiences. On any given day you might: Act as a Brand Custodian to review, refine, and elevate content, ensuring alignment with brand identity, platform standards, and regulatory norms. Collaborate with brand teams to maintain consistency and quality across all content outputs. Implement processes to regularly audit content for compliance and brand integrity. Take strategic ownership of PRI s digital platforms, guiding high-level strategy and day-to-day optimizations to increase engagement Work collaboratively with a team of agency partners (creative, digital, website and SEO), production houses directing and maintaining consistency in the voice and visual language of the brand Collaborate with brand managers, and agencies to develop content that is optimized for platforms as per formats, placements, audience parameters Drive partnerships with creators tastemakers and work with the digital team to bring the brand vision to life Understand the digital media plans to manage creation of critical creative assets for timely execution of the proposed plan. Lead the exploration and development of fresh, impactful content formats that balance efficiency with immersive consumer experiences. Foster a culture of innovation within the team, encouraging creative thinking and experimentation. Stay abreast of industry trends and emerging technologies to continually enhance content strategies. Should know and use the latest digital technology to better connect to new audience cohorts PRI is focusing on. Ensure better content/media effectiveness and overall ROI for PRI. Must have experience in handling social media teams, running 360 campaigns in earlier roles to bring in the best practices and up to date industry knowledge. Extremely detail oriented with strong optimization skills. Design and implement digital-first strategies for marquee campaigns and agile activations that deliver against key digital KPIs. Analyze performance data to refine strategies and optimize content effectiveness. Must have worked in developing creative content across digital channels: social media, content platforms (for example YouTube), e-commerce, q-commerce, website, GDN, SEO, Display Ads, Native and mobile (messaging platforms like WhatsApp, mobile-apps and mobile ads). The Ideal Person Bachelor of Management Studies/ MBA or equivalent. Experience in the luxury and fashion industry will be considered an added advantage. At least three years of agency experience is required. Proven track record of creative leadership and strategic content development. Applied understanding of content requirements in digital marketing across different platforms. Experience working on FMCG brands is preferred; experience in alco-bev is welcomed but not mandated. Excellent communication and collaboration skills to work effectively with brand teams and agency partners. Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines. You Bring Bachelor of Management Studies/ MBA or equivalent. At least 8+ years of relevant experience
Location: Mumbai (Hybrid) Employment Type: 2 month Fulltime Freelance Contract We are looking for a versatile, creative, and analytical Senior Content Writer who can ideate and write compelling content tailored for social media. The ideal candidate has a deep understanding of digital culture, brand tonality, search behavior, and content marketing best practices. You ll work closely with our design, strategy, and performance marketing teams to drive engagement, traffic, and brand recall. Key Responsibilities Craft creative and platform-appropriate content for Instagram, LinkedIn, Twitter/X, Facebook, and YouTube Write sharp captions, post copy, stories, reels scripts, and engagement-based content Co-create content calendars in collaboration with social media managers and designers Conceptualize campaign ideas that align with ongoing trends, cultural moments, or business objectives Maintain a consistent brand voice across all platforms while tailoring tone per channel Research and incorporate insights from social trends, pop culture, and competitor activity Conduct keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner Collaborate with SEO teams to improve content structure, readability, and search performance Refresh old website/blog content to improve organic traffic and engagement Partner with design, social, and marketing teams to brainstorm creative content ideas Own content briefs end-to-end: from understanding objectives to final delivery Participate in brainstorms, brand workshops, and client calls as required Suggest new content formats and ideas think memes, carousels, newsletters, or podcasts Track performance of published content (reach, engagement, CTR, etc.) Use analytics tools to optimize future content based on past learnings Test different content formats, tones, and hooks to improve outcome Review, refine, and elevate content, ensuring alignment with brand identity, platform standards, and regulatory norms. Drive partnerships with creators to bring the brand vision to life Understand the digital media plans to manage creation of critical creative assets for timely execution of the proposed plan. Lead the exploration and development of fresh, impactful content formats that balance efficiency with immersive consumer experiences. Carefully review all content for grammatical errors, spelling mistakes, and inconsistencies, ensuring accuracy and professionalism. Ensure consistency of messaging, voice, visual design and tone across all brand communications. Explore unique brand partnerships, visual references, formats, and innovations the brand can tap Provide suggestions on how to extend the campaign narrative through innovations and partnerships, ideating ways to be more engaging and have a stronger brand recall Scouting new format innovations, relevant references, art styles and copy references along with ensuring the resulting creative outcome is in line with the brief/expectation. Uphold the craft, creativity and brand identity for the one-off projects and on-boarded/always-on brands. Requirements 4+ years of experience in a senior content or creative leadership role (preferably agency or digital brand side). Strong background in content strategy, digital copywriting, and social-first storytelling. Demonstrated success in managing content across web, social media, display, native, and emerging platforms. Experience building and leading cross-functional creative teams. Solid understanding of analytics, content performance metrics, and digital KPIs. Proficiency with tools such as Adobe Creative Suite, Google Analytics/Search Console, SEMrush, or similar. Excellent communication, presentation, and collaboration skills.
FINANCE EXECUTIVE - INTERNATIONAL ACCOUNTING COMPLIANCE As a Finance Executive at Blink Digital, you will play a crucial role in managing international financial operations, ensuring accuracy in Accounts Receivable (AR), Accounts Payable (AP), invoicing, and financial reporting. You will also oversee banking operations, compliance, and regulatory adherence across multiple geographies. On any day, you might: Manage Accounts Receivable (AR) and Accounts Payable (AP) for domestic and international clients and vendors. Generate and distribute tax invoices, ensuring compliance with UAE, USA, and Netherlands tax regulations. Track open purchase orders, advance payments, and estimates, ensuring timely follow-ups and reconciliations. Maintain project-wise and campaign-wise billing records to ensure accurate financial reporting. Oversee client and vendor onboarding documentation, verifying KYC details and financial compliance. Update internal financial reports and communicate changes to relevant stakeholders. Upload invoices on client portals and ensure seamless visibility. Manage daily bank record updates and coordinate with bankers for dispute resolution and payment tracking. Ensure compliance with international tax laws (VAT, corporate tax reporting). Handle vendor payments, ensuring adherence to financial policies and regulatory standards. Track and renew business rental licenses, trade licenses, and visas for international operations. Support financial audits, tax filings, and coordinate with external auditors. Identify and mitigate financial risks, ensuring compliance with banking regulations. The ideal person: Is detail-oriented and proactive in a fast-paced, international finance environment. Has strong analytical and problem-solving skills. Can manage multiple financial operations efficiently across global markets. Has experience in international finance, tax compliance, and banking operations. Is an excellent communicator and collaborator, comfortable working across multiple geographies. You bring: 5-7 years of experience in finance, accounting, or a similar role. Proficiency in financial tools, ERP systems, and MS Excel. Strong knowledge of international tax compliance and financial regulations. Experience working with external consultants, auditors, and banking institutions. A degree in Finance, Accounting, or a related field.
Seeking a creative and results-driven individual to craft compelling social media content that boosts sales and maximizes return on ad spend (ROAS) for diverse brands. Ideal candidates will excel in creating high-impact reels and fostering user-generated content (UGC) like reviews, demos, and testimonials. They should possess a keen grasp of platform nuances, crafting content that resonates with target audiences and drives conversions. Proficiency in video editing, graphic design, and AI-driven tools is essential. On any day you might: Produce engaging content across social media platforms, emphasizing reels, reviews, demos, unboxing, and testimonials. Optimize content using platform best practices to drive conversions. Collaborate with marketing to align content with brand goals and messaging. Stay abreast of industry trends and platform changes to ensure content relevance. Enhance content quality with video editing, graphic design, and AI-driven tools. Ideal Candidate: Experienced in content creation with a focus on reels and UGC. Deep understanding of social media platforms and their nuances. Ability to create conversion-driving content tailored to target audiences. Proficient in video editing and graphic design; familiarity with AI-driven tools is a plus. Strong creative and analytical skills for content optimization.
Video Editor We are looking for a creative Video Editor to craft engaging reels and short-form videos. The role involves editing content, adding effects, captions, and optimizing videos for trends and platform-specific guidelines. Here s what you should know if you want to be a Video Editor at Blink: On any day you might: Edit reels and short-form videos for social media platforms like Instagram, TikTok, and YouTube Shorts. Add effects, transitions, captions, and graphics to create engaging content. Optimize videos for performance metrics and platform-specific guidelines. Collaborate with teams to deliver high-quality edits on tight deadlines. You bring: Proficiency in video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, or CapCut). Experience in creating short-form content for performance marketing. Knowledge of social media trends and platform requirements. A strong portfolio of reels or short-form edits.
We are seeking a creative and detail-oriented Script Writer with experience in the affiliate marketing space. The ideal candidate will be responsible for crafting engaging ad scripts, marketing copies, and creatives tailored to US-based offers across various verticals. Here s what you should know if you want to be a Script Writer at Blink: On any given day you might Write compelling scripts, ad copies, and creatives for affiliate campaigns across multiple formats (video, display, landing pages, etc.). Develop engaging storytelling approaches that drive conversions while staying compliant with industry standards. Work closely with marketing and design teams to ensure scripts align with campaign goals. Research and stay updated on US-based offers and consumer trends in niches such as: Auto Insurance, ACA & Medicare, Home Improvement & Home Insurance and Legal Services Adapt scripts and creatives for different platforms, ensuring cultural and market relevance. The ideal person 2 3 years of proven experience in script writing and creative development within the affiliate marketing industry. Strong understanding of performance-driven content tailored for conversions. Prior experience with US-based affiliate offers (auto insurance, ACA, Medicare, home improvement, home insurance, legal, etc.). Ability to brainstorm and produce creative ad angles quickly. Excellent communication, storytelling, and copywriting skills. Familiarity with compliance guidelines for US affiliate marketing campaigns is a plus.