Bengaluru
INR 4.0 - 7.0 Lacs P.A.
Work from Office
Full Time
Responsibilities: Develop and execute digital marketingstrategies to promote IT and softwareproducts/services. Plan and implement online marketingcampaigns across various platforms,including social media, email, andsearch engines. Create engaging and compelling contentfor digital channels, including website,blogs, social media, and newsletters. Conduct market research and analyze datato identify trends, target audiences,and optimize marketing campaigns. Collaborate with the marketing team todevelop branding initiatives andpromotional activities. Monitor and evaluate the performance ofdigital marketing campaigns usinganalytics tools and adjust strategies asneeded to maximize results. Stay updated with industry trends,tools, and best practices in digitalmarketing to ensure competitiveness. Manage and maintain the companys onlinepresence, ensuring brand consistency andhigh-quality content. Requirements: Bachelor s degree in Marketing,Communications, Business, or a relatedfield. Minimum of 0-2 years of experience indigital marketing within the IT andsoftware development industry. Proven track record in creating andimplementing successful digitalmarketing campaigns. Strong understanding of digitalmarketing channels, including SEO, SEM,social media, email marketing, andcontent marketing Proficiency in digital marketing toolsand analytics platforms (GoogleAnalytics, SEO tools, social mediamanagement tools, etc.). Excellent written and verbalcommunication skills with the ability tocreate engaging content. Creative thinking and analytical skillswith a data-driven approach todecision-making. Ability to multitask, prioritize, andwork effectively in a fast-pacedenvironment. Preferred Skills: Familiarity with software developmentconcepts and technologies. Experience in B2B marketing or sellingIT solutions/services. Certifications in digital marketing(e.g., Google Analytics, Google Ads,HubSpot) are a plus. Join our team and be part of a vibrantenvironment that encourages creativity andinnovation. If you have a passion for digitalmarketing, possess a strong understanding of theIT and software landscape, and are eager tocontribute to our growth through impactfuldigital strategies, we encourage you to applyand become a valuable member of our team!
Bengaluru
INR 4.0 - 8.0 Lacs P.A.
Work from Office
Full Time
Responsibilities: User Research Analysis Conduct user research throughsurveys, interviews, and usabilitytesting to understand user needs,behaviors, and pain points. Analyze feedback and user data tocreate personas, user journeys, andexperience maps. Wireframing Prototyping Design wireframes, mockups, andprototypes using tools like Figma,Adobe XD, or Sketch. Iterate based on feedback fromstakeholders and usability testingsessions. UI Design Visual Communication Develop visually appealing andconsistent UI elements in line withbrand guidelines. Create responsive design layouts forweb and mobile platforms. Interaction Design Define interaction models, taskflows, and UI animations to enhancethe user journey. Ensure accessibility and usabilitystandards are met. Collaboration with Development Team Work closely with frontenddevelopers to implement designs andresolve UI/UX issues duringdevelopment. Provide design assets, specs, andsupport for development and QAphases. Design System Guidelines Maintain and contribute to designsystems and style guides to ensureconsistency across products. Update UI kits and componentlibraries as needed. Performance Optimization FeedbackIntegration Use analytics tools to monitor userbehavior and continuously improvedesign based on performance metrics. Incorporate feedback from clients,users, and stakeholders into ongoingdesign improvements. Project Time Management Manage multiple design tasksefficiently while meeting deadlinesand maintaining high quality. Participate in agile developmentprocesses, including standups andsprint reviews. Join our team and be part of a vibrantenvironment that encourages creativity andinnovation. If you have a passion for digitalmarketing, possess a strong understanding of theIT and software landscape, and are eager tocontribute to our growth through impactfuldigital strategies, we encourage you to applyand become a valuable member of our team!
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